App Marketing by App Masters

How are afraid of approaching reporters because you hate marketing? Well today's guest shares her friendly approach to PR and how that led to a local newspaper covering the app. Also, if you're thinking about freelancing so you can leave the corporate world, then listen to the part of the show where we talk about how to get your foot into the door. Laurie Zerumsky is Director of Marketing and Nick Barba is Founder at mLab Media LLC, creators of Banana's Split. Laurie Zerumsky https://twitter.com/highopesinheels Nick Barba https://twitter.com/n1ckbarba Banana's Split http://www.bananassplit.com/

Do you constantly create apps that have too many features? Well today's guest breaks down his simple process for determining which features to build and which features to save for future releases. Also, listen to how he was able to sell his first company at the age of 24. Phil MacNevin is the Founder and Host of Minimum Viable Podcast and founder at Up Next. Phil MacNevin https://twitter.com/philmacnevin Minimum Viable Podcast (MVP) http://minimumviablepodcast.com

What does your app need to have in order to be featured by Apple and Google Play? Well today's guest shares the criteria that both app stores use when deciding which apps to promote. Also, listen to the part of the show where he shares how he managed to license his game to T-Mobile in order to save his company. Petr Fodor is co-founder at Flow Studio. Petr Fodor https://twitter.com/petrfodor Flow Studio http://www.flowstudiogames.com/

How do you launch an app that hits the top charts without getting featured by Apple? Well I share the strategies that we used to a $3 app into the #2 spot of the overall paid apps. It's a simple 7 step process that you can start using today! Check out Steve's app publicity agency: http://www.pixelhappy.com/

Are you struggling with your app business and considering giving up? Well, today's guest talks about being focused on projects and gives us a great reminder that success takes time. Also, listen to how he was able to find clients to the point that now he's actually turning them away. Marc Soare is the Founder and CEO at Citrus Media. Marc Soare https://www.facebook.com/flyingdeveloper Citrus Media http://citrusmedia.at/

Are you looking for ways to validate your app idea? Well today's guest talks about his four step process for trying to fail fast and early and shares why you must get over being afraid of sharing your idea. Also, listen to the start of the show where he shares his company's agile process when it comes to sales. Markus Barta is CEO at BYTEPOETS GmbH. Markus Barta https://twitter.com/markusbarta BYTEPOETS http://www.bytepoets.com/

Are you someone who has no technical knowledge and is overwhelmed with where to start when it comes to apps? Well today's guest has no coding experience and he walks us through his process of creating his app. Also, listen to what he says when I ask him what's one thing you know now that you did NOT know when you were first starting out. Soam Lall is the Founder of Kinnecting Inc. Soam Lall https://twitter.com/soamlall Kinnecting http://www.kinnecting.com/

Are you struggling to get started on your first app or leave corporate life? Well today's guest talks about why NOW is one of the most exciting times in history and how he got his employer to actually become his first client. Also, listen to the part of the show where he shares the one strategy that led to increasing downloads by 10 fold. Christoph Burgdorfer is the Managing Director, Partner and Founder of coANDco (UK) Ltd., London Christoph Burgdorfer https://twitter.com/cburgdorfer coANDco http://coandcouk.com/

In this episode, you'll hear the launch strategy of a small indie game studio and how they approach social media, PR and getting featured by Apple. Also, listen to the part of the show where they talk about idea generation and knowing when to actually pursue an idea. Martin Kwasnica https://twitter.com/cherrypickgames Michael Sroczynski https://pl.linkedin.com/pub/michael-sroczy%C5%84ski/16/1a1/755 Cherrypick Games http://www.cherrypickgames.com/

Coming up is a story of how an indie app developer who left a family business went on to build an app that contributes to a worthy cause. Also, you have to hear the story of how he formed his previous company with a homeless electrician. Michael Epp is the creator of Hightail Whale. Michael Epp https://www.facebook.com/michael.epp.773?fref=nf Hightail Whale http://hightailwhale.com/

Coming up today's guest started his previous company while in high school, raise VC funding and eventually sold it in 2005? And he shares a couple of app marketing strategies that you absolutely must avoid. Also, if you are going through a tough time in your entrepreneurial career then listen to his advice on how to stay strong and the psychology of entrepreneurship. Dave Bell is the Chief Executive Officer at Gummicube, Inc. Dave Bell https://twitter.com/daveabell Gummicube http://www.gummicube.com/

How do you take your ideas to a product then a product into an actual business? Well today's guest has sold three previous companies and was an ex-Venmo engineer and he shares his process for turning ideas into winning businesses. Also, if you're thinking about selling your company then listen to the part of the show where he shares his advice. Chris Maddern is Co-founder at Button Inc. Chris Maddern https://twitter.com/chrismaddern Button http://www.usebutton.com/

Coming up is the story of how a preschool teacher went on to build an app business with over 1.5 million downloads in its first year. Also, listen to her ninja tips on how to promote your Udemy course. Deborah Mossman is the co-founder at Play n Learn Apps. Deborah Mossman https://www.facebook.com/deborah.mossman.18?fref=ts Play n Learn Apps http://playnlearnapps.com/

Are you looking for ways to validate your app idea? Well listen to how today's guest used Twitter to test out his idea and how that led to him to get funding without even a product to show. Also, listen to why having a mission statement is crucial to building new features. Xander Schultz is Co-Founder and CEO at Complete Labs, Inc. Xander Schultz https://twitter.com/xanderschultz Complete App http://www.completeapp.com/

Are you looking to get started with Twitter App Install Ads? Well today's guest is from Twitter and he breaks down everything you need to know to start running and optimizing your ads. Also, listen to the part of the show where he shares the targeting features that you should use when you’re just getting started. Shiraz Siddiqui is a Team Lead of Inside Sales SMB at Twitter. Shiraz Siddiqui https://twitter.com/shiraz Twitter https://twitter.com/