App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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 Bitsmedia: How to Land Big Name Clients with Erwan Mace | File Type: audio/mpeg | Duration: 43:03

Coming up, how do you land big name clients for your mobile app development company? Well I have Xgoogler and former CTO of SoundBuzz, Erwan Mace to teach us how he landed clients such as Universal Music, Vivendi, and others. Also, if you're thinking about taking the entrepreneurial leap, listen to why it's so important that you leave your job on good terms.

 WeHostels: Why Having a Niche Audience is Essential to App Store Success with Diego Saez-Gil | File Type: audio/mpeg | Duration: 32:30

Coming up, you're going to find out why niching down in the mobile space is essential to app store success. Also, listen to what today's guest did to launch his mobile app. It's a great story of staying focused on a singular goal and something I'll be implementing shortly. Stay tune, it's going to be an amazing episode.

 Umano: How to Overcome Skepticism from Investors with Ian Mendiola | File Type: audio/mpeg | Duration: 35:50

Coming up, are you looking to raise venture money for your app? See how today's guest overcame skepticism from potential investors. Also having trouble getting your first few thousand downloads? Then you'll definitely want to listen the story of how today's guest promoted his app to commuters on a public train.

 Sunrise: How to Disrupt an Age-Old Technology with Jeremy Le Van | File Type: audio/mpeg | Duration: 35:09

Coming up, how do you design an app that completely revolutionizes the way you interact with your life? Well I have Jeremy Le Van, co-founder of the Sunrise app, to tell us how he's improving the way we interact with our calendar by making it social and most importantly more productive.

 Find a Way Jose: The Clever Way to Monetize Your Mobile Game with Baruch Richter | File Type: audio/mpeg | Duration: 32:16

Are you trying to build an app all on your own? Listen to why having someone else who is equally invested is vital to app store success. Also listen to the clever way today's guest is monetizing his game. He's embarrassed by it, but I think it's brillant.

 Applause Apps: How to Use Market Research to Launch a Hit App with Sophie Kovic & Stephi Cameron | File Type: audio/mpeg | Duration: 40:09

Are you like me and sometimes go through dry spells with coming up with new app ideas? Well then you'll want to hear how today's guests do market research to find the hidden gems in the app store. Also, listen to the story of how today's guests rank #2 for a highly competitive keyword and the clever way they managed to stay there despite a big obstacle. All that and so much more.

 Poyomi: How to Use Your Competitors' Features Against Them with Rudi Benkovic | File Type: audio/mpeg | Duration: 30:21

Coming up, how can you use your competitors' features against them when launching your business? Well I have Rudi Benkovic, lead developer of Poyomi to talk about how they differentiated their business in the crowded photo book space. Also, I'm a little embarrassed by what I said towards the end of the interview. If you catch it let me know what you think. All that coming up right up.

 Get Set Games: The Path to 50 Million Downloads with Rob Segal | File Type: audio/mpeg | Duration: 43:22

Coming up I've got Rob Segal who is the co-founder of Get Set Games and makers of the wildly popular titles - Mega Jump, Mega Run and Disney's Monsters Inc Run. He's going to tell us how his company went from a small four-person team to an 11 person team with over 50 million downloads and a partnership with Disney. Stay tune, this is going to be an awesome episode!

 Blue Label Labs: 2 Simple Questions to Test New App Ideas With Bobby Gill | File Type: audio/mpeg | Duration: 41:29

Subscribe to the Show Subscribe via iTunes Subscribe via Stitcher About the Episode Coming up, are you like me and love using frameworks to validate new ideas? Well listen to the two simple questions today's guest uses to test his new ideas. Also, if you're just starting your own agency, then you'll want to hear the story of how today's guest landed his first few clients. All that and so much more. Bobby Gill is the founder of Blue Label Labs, a mobile development lab with offices in New York City and Redmond, Washington. A few of Bobby's other companies / products: - Tools to prototype Windows 8 (aka Metro UI) applications within PowerPoint. - See above, change Windows 8 to BlackBerry X. - An online magazine an online magazine that publishes news, articles, and help for startups and entrepreneurs building app businesses. "Appsters: The Beginner's Guide to App Entrepreneurship" - We recently published this book to give aspiring app entrepreneurs an end-to-end guide to launching their own app. Written for a non-technical audience, Appsters breaks through the technical jargon to give an easy-to-read, comprehensive and entertaining look at starting up an app. About Blue Label Labs From the website: Blue Label was founded in 2009 by Bobby Gill and has offices in Redmond, Washington and New York, NY. Our team is made of former Microsoft engineers and product managers, and it is our goal is to build interesting and unique concepts for the mobile generation; a place where beautiful software is developed the right way. Show Mentions - Bahndr - Dani's List (Free | Paid $1.99) Favorite Apps - Shazam (iTunes | Google Play) - Tinder iTunes

 1 Second Everyday: How to Make Every Day Count with Cesar Kuriyama | File Type: audio/mpeg | Duration: 45:40

Do you want to launch your mobile app idea on Kickstarter? Well I have Cesar Kuriyama, who raised over $55,000 on Kickstarter for his revolutional 1 Second Everyday app. He will teach us everything he learned from his campaign. Also, see how recording one second of every day can absolutely change your life. Stay tune it's going to be an amazing episode.

 Fun Run Review with Steve & Noah | File Type: audio/mpeg | Duration: 8:16

Happy Father's Day! In this special Father's Day episode, Steve and his son, Noah, review the game Fun Run and other various topics.

 Craigslist App: How to Come Up With an App Idea That Generates Millions of Downloads with Dotan Saguy | File Type: audio/mpeg | Duration: 49:01

How do you come up with a mobile app idea that generates millions of downloads? Listen to the process today's guest uses that has led him to generate over 10 million downloads for his apps. Plus, listen to why you should NOT launch your paid app for FREE and instead start charging right away. All that and so much more.

 SPUN: The Blueprint to Designing a Killer iOS App with Scott Lindenbaum | File Type: audio/mpeg | Duration: 34:26

Subscribe to the Show Subscribe via iTunes Subscribe via Stitcher About the Guest How do you design a mobile app that is so engaging that the user is begging to interact with it? Well I have Scott Lindenbaum, co-founder of the SPUN app to break down how to design a killer iOS app that feels like you're engaging with a real physical product. This is one episode you definitely have to listen to. About SPUN From SPUN website: SPUN makes it easy to find the news you need to know and the stories you’ll love. There are millions of websites, tumblrs, YouTube channels, online magazines, and blogs—way too many for anyone to keep track of. SPUN is like a friend who recommends only the best stuff. Our iPhone app features top news, entertainment, and lifestyle content in a delightful 3D interface. We scour thousands of local and national sources and deliver only the stories that matter. SPUN is the easiest way to keep up with what’s up. Show Mentions 7:40 - BJ Fogg 18:50 - Mashable article Favorite Apps 27:10 - Venmo 27:33 - Seamless 27:40 - Ness 27:45 - Wunderlist

 Yapp: How to Create Your Own Mobile App with Maria Seidman | File Type: audio/mpeg | Duration: 34:10

Upcoming up, think entrepreneurship is just something you're born with? Well, listen to how today's guest became an entrepreneur by obsessing over her idea. She didn't seek out entrepreneurship, entrepreneurship found her. Also, listen to the story of how today's founder got kicked out of Starbucks because she was surveying people to get early user feedback. All that and so much more.

 SearchMan: How to Improve Your App Store Search Rank with Niren Hiro | File Type: audio/mpeg | Duration: 34:00

Want a quick and easy way to improve your app visibility? Well I've got Niren Hiro, the co-founder and CEO of SearchMan to teach us everything we need to know about app store SEO. There's a fundamental shift happening in app discovery and search is going to play a HUGE part in the app store. You don't want to miss this episode.


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