App Marketing by App Masters show

App Marketing by App Masters

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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 Shifty Jelly: Nearly Going Bankrupt with Russell Ivanovic | File Type: audio/mpeg | Duration: 31:07

What do you do when you realize that your business will be out of cash in 6 months? Well listen to how today's guest went from corporate life to making a living off his apps to nearly going bankrupt and how he changed his approach to charging for updates for his popular apps. Also, listen to the tip that today's guest gives about sending emails to the press and how he managed to get featured on The Verge.

 Evanced Kids: The Key Ingredients to Building an Engaging Educational App with Lindsey Hill & Rob Cullin | File Type: audio/mpeg | Duration: 29:20

Are you building educational apps for kids? Well today's guest was an award-winning teacher and she break downs the key ingredients to building an engaging and educational app that kids will love. Also, listen to how you can balance making an app challenging but engaging at the same time.

 Phone Halo: How to Run a Your Own Crowdfunding Campaign with Christian Smith | File Type: audio/mpeg | Duration: 31:54

What do you do when you get rejected by Kickstarter for your crowdfunding campaign? Well today's guest decided to take it upon himself to run his own crowdfunding campaign on his own website and raise over $30,000. Also, listen to the brilliant move that he made after he raised that initial funding.

 Blue Cloud Solutions: Avoid These Key Reskinning Mistakes with Carter Thomas | File Type: audio/mpeg | Duration: 38:07

Coming up we have the king of reskinning and app flipping Carter Thomas and he shares two key mistakes you maybe making when reskinning apps. Also, if you've been against reskinning app listen to our open and honest conversation about the app flipping business.

 Appzine Machine: How to Monetize in the Apple Newsstand with Matt Lutz | File Type: audio/mpeg | Duration: 37:18

Are you looking for additional revenue streams for your business? Well today's guest shares with us an under tapped market called the Apple Newsstand and how you can build your brand and monetize your content. Also, listen to the part of the interview where today's guest shares tips on how to start even if you have absolutely no clue.

 Menu Translator: Repurposing Your App Code with Roslyn Young | File Type: audio/mpeg | Duration: 33:32

Are you starting from scratch for each new app that you build? Well listen to how today's guest is repurposing the same piece of code for multiple revenue streams. And no she's not reskinning apps. Also, listen to her approach about holistically thinking about her app business.

 Sensor Tower: ASO, App Rankings & App Marketing with Alex Malafeev | File Type: audio/mpeg | Duration: 36:10

Are you looking for ways to increase downloads for your app? Well today's guest co-founded Sensor Tower and we discuss different ways you can use the tool to get an edge on the competition. Also, listen to the hidden features of Sensor Tower that can help you with your app marketing efforts.

 Shodogg: Present From Your Mobile Device to Any Web-Enabled Screen with Herb Mitschele | File Type: audio/mpeg | Duration: 29:05

Today's guest has a new app that allows any mobile device to connect and direct any content to any web-enabled screen. I got a demo of it and it's pretty cool. Also, if you're thinking about taking the entrepreneurial leap listen to our discussion about how we both took the leap and the key lessons learned along the way.

 4 Little Known App Store Optimization Tips with Stefan Bielau | File Type: audio/mpeg | Duration: 38:16

Are you looking for clever, little known tricks that you can use to better optimize your app in the Google Play and Apple App Store? Well I have Stefan Bielau who is a leading expert in app marketing to teach us some things we maybe missing when it comes to ASO. Also listen to the two things that ASO will not help with your apps.

 MochiBits: The Psychology Behind An Addicting Game with Howard Go & Kyle Yamamoto | File Type: audio/mpeg | Duration: 37:14

How do you design a game that turns a casual user into an addict? Well listen to the framework that today's guests use when designing their games that have led to over 4 million downloads. Also, listen to the advice that both guests give about building apps for a living.

 Revel: Gamifying The Dating Scene with Simon Czaplinski | File Type: audio/mpeg | Duration: 32:39

Listen to how a potential New Year's Eve debacle planted the seed to an app idea that has raised close to 1 million dollars. Also, if you're trying to raise money for your app idea, listen to why it's imperative that you first raise a family and friends round.

 Zamurai: How to Build Your App Within a Big Company with Michael Parker | File Type: audio/mpeg | Duration: 30:12

Have you always had the entrepreneurial spirit but have always been afraid of letting it loose? Well listen to how today's guest started building his product at Symantec and eventually made it into its own company. Also, listen to why today's guest shifted from a paid app into a free one and the new pricing model.

 Momentage: How to Build a Community Around Your App with Frank Kuo | File Type: audio/mpeg | Duration: 27:46

How do you build a community around your mobile app? Well listen to how today's guest found early beta users and used meetups to better engage with his audience. Also, listen to the story of how today's guest finally took the entrepreneurial leap and how he hustled to build his network.

 Mohound: Lessons Learned From Turning Down Zynga with Carlos Mondragon | File Type: audio/mpeg | Duration: 35:00

How do you bounce back after an acquisition offer goes awry? Well listen to the story of how today’s guest turned downed an offer from Zynga and the lessons learned from that experience. Also, listen to how his obsession with app marketing eventually led to him building his next product.

 3 Fears You Should Overcome in 2014 with Steve P. Young | File Type: audio/mpeg | Duration: 23:36

What's the number one thing that holds people back from success? I believe it's mind-set and today I'll share three fears that you should overcome in 2014. Also, I'll share my December revenues along with my goals for the New Year.


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