App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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 SearchMan: How to Improve Your App Store Search Rank with Niren Hiro | File Type: audio/mpeg | Duration: 34:00

Want a quick and easy way to improve your app visibility? Well I've got Niren Hiro, the co-founder and CEO of SearchMan to teach us everything we need to know about app store SEO. There's a fundamental shift happening in app discovery and search is going to play a HUGE part in the app store. You don't want to miss this episode.

 PostureScreen Mobile: How to Use Your Mobile App as a Lead Generation Tool | File Type: audio/mpeg | Duration: 43:58

In this interview, you'll hear how an app developer uses his mobile app as a lead generation tool for his seminars. Also, listen how today's guest overcame his own developers doubts about his app idea. If you ever thought about building an app that caters to your own niche, this is the episode for you.

 Pitch Perfect: The Art of Promoting Your App on the Web with Steve Sande | File Type: audio/mpeg | Duration: 38:31

Have you been struggling to get your app noticed by top bloggers? Well I've got Steve Sande who is the Features Editor at The Unofficial Apple Weblog and author of Pitch Perfect: The Art of Promoting Your App on The Web to teach us what to include in our email pitch to stand out from the hundreds of emails he receives a day. If you ever want to be reviewed by a top blog this is the episode for you.

 BraveBit: The Untold Story of Going Out on Your Own with Scott Ruth | File Type: audio/mpeg | Duration: 52:17

Thinking about taking the leap and going out on your own? Today's guest tells us the untold stories of being a consultant - the highs along with the lows. Too many times we only hear about the success stories and I want this podcast to show you that we all have fears and we all go through extreme highs and lows. Warning this guest is about to get real!

 Entrepreneur On Fire: How to Launch & Grow a Podcast Even If You Don't Have an Audience with John Lee Dumas | File Type: audio/mpeg | Duration: 26:38

Upcoming up, you're gonna find out how to launch and grow a podcast to over 1 million downloads even if you don't have an audience. Also, listen to how today's interviewee leverages the audience of his guests and the product mentions of each episode. If you ever thought about starting a podcast this is the episode for you.

 Pretty Masculine: How a Mobile App Video Generated Over 3 Million Views with Mike Ruiz | File Type: audio/mpeg | Duration: 32:40

Mike Ruiz is a world-renown photographer who has shot famous celebrities such as Jessica Alba, Beyonce, Prince, Britney Spears and many others talk about his latest app - Pretty Masculine. Also, listen to the technique he used to drive over 3 million views on his mobile app video.

 Snippet App: The Methodology Every Idea Should Be Put Through with CJ Alvarado | File Type: audio/mpeg | Duration: Unknown

Today's guest is revolutionizing the reading experience and tells us why he's taking on Amazon and Apple. Also pay close attention to the methodology that he puts every idea through and how you can use it to decide what you should work on next.

 iGab: How to Launch in a Crowded Yet Huge Market with Sabine Hutchison | File Type: audio/mpeg | Duration: 23:25

In this interview, you'll hear how an entrepreneur who is releasing her first app decided to go after a crowded yet huge market. Also, think you have your target user nailed down? See what today's guest found out about who is actually using her app.

 Apptamin: How to Use Video to Increase App Downloads & Get Press with Sylvain Gauchet | File Type: audio/mpeg | Duration: 31:44

In this interview, you'll find out just how important video is when marketing your mobile app. Also, think content marketing is just a buzz word? See how today's guest used content marketing to land his first few sales.

 Blast Monkeys: The Framework That Led to Over 11 Million Downloads with Angelo Yazar | File Type: audio/mpeg | Duration: 27:54

Listen to the framework that today's guest uses when developing mobile apps that has led to over 11 million downloads. And also see why you're missing out on a huge potential of downloads if you're only focusing on iOS. Today's guest is Angelo Yazar who is the co-founder of Yobonja! a indie mobile development firm based in the San Francisco Bay Area dedicated to making fun and interesting experiences. About Blast Monkeys ----------------------------------------------- "Blast Monkeys is a game you should play." -Jeff Marchiafava , Game Informer "This is one of the most entertaining puzzle games I’ve played in quite a while" -Eric Pankoke, Technobrains (Highly Recommended) ----------------------------------------------- Moki is a hungry monkey, and only one thing can fill his rumbling belly. BANANAS! Help Moki fly through fun and creative obstacles in search of a giant bunch of bananas. In order to make him really full, and to get the highest score possible, collect the three elusive individual bananas on each level. FUN AS A BARREL OF MONKEYS Moki's path is not always going to be clear. Getting bananas is hard work. Sometimes you're going to have to use your wicked fast fingers to help Moki move through spinning platforms and more canons than you can shake a banana at. Make sure to avoid the pesky spikes and electricity as you make your way to banana bliss. *****Game features***** - 12 worlds full of puzzles and fun. (360 levels!) - Hours of gameplay, with more to come soon! - Interesting puzzles that are easy to complete and challenging to perfect. - Retina graphics :: Have a Blast! :: Download the FREE Game Blast Monkeys (iOS) Blast Monkeys (Google Play) How to Approach App Development Angelo talked about his approach to app development and how he doesn't get married to an idea. He recommends other developers to "experiment and iterate" as much as possible. Blast Monkeys was developed because he was experimenting with different cross-platform app engines. He found out about Corona SDK which made it easy to develop a physics based game. He also released the game on Android a week after releasing it on iOS and noticed that the game was really taking off on Android. If he hadn't experimented with Android, the game may not have been as successful as it is today. Promotional Methods That Worked Being featured as a Free App of the Day app lead to over 100,000 downloads. They even tried Facebook Ads. The key is to test different platforms to see what is working. Highlight’s from the episode: Corona SDK Favorite app - Twitter Angelo Yazar on Twitter Blast Monkeys Forever (new game mentioned in the episode) Subscribe to the Show Subscribe via iTunes Subscribe via Stitcher

 App Design Vault: The Simple & Clever Way to Validate Your App Business with Tope Abayomi | File Type: audio/mpeg | Duration: 33:08

In this interview, you'll find out how an app developer built a business that solved his own pain and the creative techniques he used to validate that others shared his pain.

 CarTunes: How a Non-Coder Built a $5 App That has Over 3.5 Million Downloads? with Ryan Oksenhorn | File Type: audio/mpeg | Duration: 27:48

How does a college student who knew nothing about Objective-C go on to build a $5 app that has over 3.5 million downloads? You're going to find out how in this interview.

 Welcome to the Mobile App Chat Podcast | File Type: audio/mpeg | Duration: 3:26

Welcome to the Mobile App Chat podcast. This is the podcast for anyone thinking about building a mobile app or is currently running a mobile app development firm. You will hear from successful entrepreneurs in the mobile space and discover how they built their business. We will talk mobile marketing, development, idea generation, and much much more!


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