App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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 Songza: How to Create a Better Solution to a Real Problem with Eric Davich | File Type: audio/mpeg | Duration: 32:49

Coming up, how do you figure out if your app is solving a real need in the market? Well I have Eric Davich who is the co-founder and Chief Content Officer of Songza to talk about how they are improving our every day activities through the music listening experience. It's an app that's been endorsed by celebrities such as Dwight Howard and Justin Bieber and is evidence that you can achieve success by solving a real problem using a different approach.

 Appclover: How to Drive Traffic to Your App with Matt Palmer | File Type: audio/mpeg | Duration: 36:35

Coming up, how do you optimize the way people find your apps so that you can increase downloads? Well, I have Matt Palmer, CMO of Appclover, who shares his best tips from his App Traffic Academy course. Also, listen to the 10-second tip that will dramatically increase downloads to your app.

 Glympse: Listen to This Before Taking Entrepreneurial Leap with Bryan Trussel | File Type: audio/mpeg | Duration: 34:39

Coming up do you think being an entrepreneur is all about yachts, jets, and champagne? Well I have Bryan Trussel the co-founder and CEO of Glympse and he shares a great story about Ernest Shackleton as a metaphor for startups. Also towards the end of the interview listen to Bryan's advice about building a startup, I loved his insight and I know you'll love it too.

 Half Baked Ideas & Win a Pebble Watch with Dennis Bowles and Dex Eugenio | File Type: audio/mpeg | Duration: 44:10

Coming up, this is a special episode where two friends I've met because of the podcast come on and we all share and critique our half baked ideas. It's one of my favorite questions during an interview so I thought it'd be fun to do an all half baked ideas episode. Also, I giving something away a special prize for one lucky commenter, so make sure you listen all the way through. And lastly, let me know in the comments what you think of this episode. Do you love it or do you hate it?

 Yahoo! Weather: How Yahoo! Built An Elegant Weather App with Iain Huxley | File Type: audio/mpeg | Duration: 37:38

Coming up, I have Iain Huxley who is the iOS lead for Yahoo! Weather to talk about how he and his team built such an elegant and slick weather app. I must warn you that we get a little geeky about design and UI. Also, listen to the awesome easter egg within the app and how these hidden features can actually spread your app to more people.

 4Snaps: The 16-Year-Old Who is Dominating the App Store with Michael Sayman | File Type: audio/mpeg | Duration: 36:18

Coming up, have you been sitting on your app idea and struggling to take that first step? Well I have Michael Sayman a 16-year-old iOS developer who started building apps at the age of 13 to talk about his journey in the app space. Plus, listen to the clever email subject line he used to land press for his latest app - 4Snaps.

 Shazam: The Ultimate Story of Struggle & Persistence with Chris Barton | File Type: audio/mpeg | Duration: 31:47

What do you do when your idea is truly ahead of its time? Well I have Chris Barton, the co-founder and original CEO of Shazam to talk about the early struggles and challenges of the widely popular app. Also, listen to the million dollar question that I ask Chris about the future of the mobile space. This is the interview that you don't want to miss.

 Dimoso: 4 Savvy Tips to Make Your App Stand Out with James Kaye | File Type: audio/mpeg | Duration: 36:51

Coming up, are you struggling to get downloads for your app. Well I have James Kaye, co-founder of Dimoso to talk about best practices in making your app stand out in the crowded app store. Also, listen to the things that you should be thinking about even before coding, designing or prototyping your idea.

 Appsfire: The Best Way to Discover New Apps with Ouriel Ohayon | File Type: audio/mpeg | Duration: 40:07

Coming up, today's guest was a venture capitalist, founded Techcrunch France, and now he's the co-founder and CEO of Appsfire - a service that helps you discover new and interesting apps. I've been using it a ton to do research on my new app ideas and absolutely love it. We'll talk about how he built it and the challenges along the way.

 Flinto: Quickly Create Realistic iOS Prototypes with Nathan Manousos | File Type: audio/mpeg | Duration: 32:49

Coming up are you like me and would love a prototyping tool for your high-fidelity mockups? Well today's guest was a former designer of the widely popular twitter app called Echofon to talk about his latest product called Flinto. Also, listen to what he calls the "punch it" approach to designing a simple, slick product.

 Vungle: Maximize Your App Revenue Using Video With Colin Behr | File Type: audio/mpeg | Duration: 30:56

Coming up, are you looking for a way to maximize your ad revenue? Well I have Colin Behr who is the Head of Publisher Relations to tell us why video ads will earn you more per impression than banner ads. Also, if you're looking to raise money, listen to the story of how the founders of Vungle hustled their way into an accelerator.

 HeatData: How to Optimize Your Mobile Website with Jason Shah | File Type: audio/mpeg | Duration: 28:37

Coming up today's guest started and sold a company in college and now is running a tool that tracks how customers interact with your mobile website. He's been featured in all sorts of magazines, media outlets and he's only 23. Okay I'm going to go cry now.

 Straply: The ASO Tool to Validate Your App Ideas with George Lawrence | File Type: audio/mpeg | Duration: 34:55

Coming up, want a quick and easy way to validate your app idea? Well I have George Lawrence the founder of Straply to break down how developers are using the tool to validate their ideas and improve their app store rankings. Also, if you have concerns on the accuracy of the data, listen to how George responds when I ask him about it.

 Tinokio: How Keyword Optimization Increased Downloads by 20% with Yohann Taieb | File Type: audio/mpeg | Duration: 38:00

Coming up how can you increase app store downloads by 20% using keyword optimization? Well I have Yohann Taieb to teach us how he uses ASO tools to get more exposure for his apps. Also, listen to why sharing your idea has more benefits than harm to the success of your app.

 POP: How to Prototype Your App in Just an Hour with Ben Lin | File Type: audio/mpeg | Duration: 38:33

Coming up, want a quick and easy way to prototype your next app? Well I have Ben Lin who is the co-founder and CEO of the POP app that makes prototyping on your mobile app a breeze. Also, are you learning how to write code? Then you'll want to Listen to the story of why today's guest says he spent too much time programming and why you should avoid his mistake.


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