App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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 753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers | File Type: audio/mpeg | Duration: Unknown

If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should interact and lastly trends that he's seeing in the mobile gaming space. Peter Hansen-Chambers is the CFO at Hutch

 752: The One-Pager to Validate App Ideas with Leo J Barnett | File Type: audio/mpeg | Duration: 37:48

Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize that feature and lastly how to slide into an influencer's DM. Leo J Barnett is an entrepreneur and app designer. Check out his website

 751: The Data to Focus on to Increase Downloads with Lior Barak | File Type: audio/mpeg | Duration: 32:13

Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily downloads. Lior Barak is a data consultant and you can learn more about him at Tale About Data.

 750: Google Play ASO for Casual Games with Ronak Suvagiya | File Type: audio/mpeg | Duration: 18:03

Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing. Ronak Suvagiya is an indie app developer and creator of Color Race.

 How Often Should I Update Keywords for ASO? | File Type: audio/mpeg | Duration: 1:42

Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.

 749: Fyber President, Offer Yehudai on Mobile Game Monetization | File Type: audio/mpeg | Duration: 36:16

Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber. Offer Yehudai is the President of Fyber.

 10X Organic Downloads with App Store Optimization (ASO) | File Type: audio/mpeg | Duration: 7:43

What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.

 748: Licensing, ASO & Ad Monetization with David Cremades | File Type: audio/mpeg | Duration: 44:15

Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue. David Cremades is the CMO at From the Bench.

 How to Optimize Growth Funnel (Case Study 2X Revenue Growth) | File Type: audio/mpeg | Duration: 12:05

Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket. Watch Video on YouTube and Subscribe to our Channel:

 747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas | File Type: audio/mpeg | Duration: 33:30

Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to refer their friends. Ken Johnson is the Founder and CEO at WildFire

 746: How to Grow Downloads Targeting Your Ideal Users | File Type: audio/mpeg | Duration: 15:37

There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads by figuring out and targeting your ideal user. I think it's an important topic to cover so please let me know what you think on Twitter, @stevepyoung.

 How to Increase In-App Purchase Conversion Rates | File Type: audio/mpeg | Duration: 10:15

From designing escape rooms to crafting fiction books that capture the imagination, Semyon Polyakovskiy, Creative Entrepreneur at Maginary, has successfully interconnected his skills to get away with a one-of-a-kind game. In this interview, he walks us through his process on how to weave different elements together to create an Apple Featured game and the creative ways he employs to successfully convert users. Watch Video on YouTube and Subscribe to our Channel:

 745: The Uber of Lawn Care with Gene Caballero | File Type: audio/mpeg | Duration: 28:59

Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also discover how he used SEO to build his business, how to expands to each new city and how he gets his vendors to bring on new users for him. Gene Caballero is the Co-Founder at GreenPal, Inc.

 How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data | File Type: audio/mpeg | Duration: 11:57

In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use. Watch Video on YouTube and Subscribe to our Channel:

 744: Marketing Strategies Before Your App Launch with Tyler Bundy | File Type: audio/mpeg | Duration: 20:30

Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.


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