App Marketing by App Masters show

App Marketing by App Masters

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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Podcasts:

 369: The Importance of Personal Branding with Rakesh Nigam | File Type: audio/mpeg | Duration: 35:20

Today's guest created MOVIEQU, the Shazam for movie trailers, and we talk about the simple tactics he used to land a meeting with a Fox executive through a cold phone call. Also, listen to the part of the show where he talks about the importance of personal branding and the little things you can do to change how others perceive you. Rakesh Nigam is the founder of MOVIEQU. Rakesh Nigam https://twitter.com/@moviequapp MOVIEQU http://www.moviequ.com/

 368: The Simple Way to Get Press for Your Games with Rushing Vise | File Type: audio/mpeg | Duration: 36:59

In this episode you will hear from two indie developers who used a website to get press coverage for their game. We talk about a lot of tools and tricks that you can use for marketing a mobile game. Piotr Bula is the Independent Business Owner of Rushing Vise. Szymon Ulewicz is the co-creator of Infektor.

 BONUS: How to Get Featured by Apple Without Any Connections | File Type: audio/mpeg | Duration: 16:46

Coming up is a video that I recorded for my friend CodeWithChris.com where I show you the exact process that I've used to helped many of my clients get featured by Apple. Full video and blog post: http://www.appmasters.co/how-to-get-featured-by-apple-with-a-cold-email/ New rebranded app marketing agency: http://runway.bz/

 367: How to Find The Right Publisher with Juan Maria Claveria | File Type: audio/mpeg | Duration: 32:54

If you are into making games then this is the episode for you. Today's guest created the hit game, Ramboat, and we talk about game design, prototyping and finding the right publisher so you don't have to do it all as an indie. Also, listen to the part of the show where he talks about a time when the co-founders didn't talk for a couple of days and how to deal with these disputes. Juan Maria Claveria is the Co Founder of Level App Studios. Juan Maria Claveria https://twitter.com/jmclaveria Level App Studios http://levelappstudios.com/

 366: The Importance of a Good On-Boarding Process with Quentin Zervaas | File Type: audio/mpeg | Duration: 45:39

Did you know that a poorly done on boarding process can literally kill your app's retention rate? Well today's guest talks about the importance of a good on boarding process and how he eventually created his. Also, listen to the part of the show where we talk about how to come up with the tiny features that I believe make a good app into an excellent one. Quentin Zervaas is the Maker of Streaks and Transit Times. Quentin Zervaas https://twitter.com/HendX Streaks http://streaksapp.com/

 365: Appcelerator Co-Founder on Iteration & Building Problem Solving Products | File Type: audio/mpeg | Duration: 39:29

I've got the co-founder of Appcelerator, makers of the popular Titanium platform, to talk about how they iterate as a company and build products that solve a real need in the market. He also shares how he transition from consulting work to building a VC funded product. Also, listen to the part of the show where he shares a brilliant daily habit that contributes to his success. Jeff Haynie is the Co-Founder and CEO of Appcelerator. Jeff Haynie https://twitter.com/jhaynie Appcelerator http://www.appcelerator.com/

 364: Finding a Technical Co-Founder with Lili Godbout | File Type: audio/mpeg | Duration: 40:03

Are you a business person who desperately needs a technical co-founder? Well listen to how today's guest found the right technical partner for her app business. Also, listen to the beginning of the episode where she shares her inspiration for the app. Lili Godbout is Co-Founder at FlexYourHappiness. Lili Godbout https://twitter.com/BeHppyApp beHppy http://www.behppy.com/

 363: How to Embrace Uncertainty with Warren Packard | File Type: audio/mpeg | Duration: 44:53

Today's guest was a partner at the VC firm DFJ where he spearheaded over two dozen investments and realized eighteen exits. He shares his extensive knowledge on startups, entrepreneurship and how to use probability when starting your business. Also, listen to the part of the show when we talk about what he refers to as the "smiling no". Warren Packard is the CEO & Co-Founder at Thuuz. Warren Packard https://twitter.com/thuuz Thuuz http://www.thuuz.com/

 362: How to Find Product Market Fit with Offir Gutelzon | File Type: audio/mpeg | Duration: 43:20

Coming up today's guest sold his previous company, PicScout, to Getty Images for $20M and he talks about the importance of finding product market fit early on in development process. Also, listen to how he leverage the tech press to get coverage on more niche sites. Offir Gutelzon is the Founder and CEO at Keepy. Offir Gutelzon https://twitter.com/offirg Keepy http://www.keepy.me/

 361: How to Add the Dopamine Effect to Your Product with Sachin Dev Duggal | File Type: audio/mpeg | Duration: 43:29

You know that feeling you get when someone likes your photo on Facebook or retweets you on Twitter. Well it's called the dopamine effect and today's guest talks about how he found the core features to add that same sensation to his product. Also, listen to the great advice that he would give his younger self. Sachin Dev Duggal is the Co-founder & Chief Wizard at Shoto. Sachin Dev Duggal https://twitter.com/sachinduggal Shoto http://www.shoto.com/

 360: The Key Ingredient to Success in Sales & Business with Jason Demant | File Type: audio/mpeg | Duration: 43:32

Are you having trouble selling your product? Well today's guest walks us through his strategy for sales that propelled from sales manager to CEO in a year. Also, listen to one of his sample emails that he used to get a response from a lead. Jason Demant is CEO & Co-Founder at Bento. Jason Demant https://twitter.com/jasondemant Bento https://bentonow.com/

 359: How to Host a Memorable Event with Ryan Costello | File Type: audio/mpeg | Duration: 43:41

Coming up today's conversation was so stinking good that I didn't do my normal ad reads. If you ever thought about running an event, then listen to Ryan's tips on how to create memorable events, how to find sponsors, and so much more. And towards the end of the episode, listen to how you can develop a more design centric view on the world. Ryan Costello is the CEO and Founder of Eventfarm. Ryan Costello https://twitter.com/costelloryan EventFarm https://www.eventfarm.com/

 358: Simple Game Development Cycle with Kendra Corpier | File Type: audio/mpeg | Duration: 28:26

Are you overwhelmed by the process of creating a game? Well today's guest breaks down a simple game production cycle that you can use to turn your idea into a real working product. Also, if you're struggling to make it work as an indie developer listen to how she uses a community to keep her motivated. Kendra Corpier is an Indie Game Developer / Designer at Eimear Studios. Kendra Corpier https://twitter.com/eim_games EIM Games http://eim-games.com/

 357: Build Your Email List in Mobile Apps with Jorge Diaz | File Type: audio/mpeg | Duration: 42:38

How do you build an email list through your app? Well today's guest talks about the strategy that he used to build a list of 47,000 emails and how that led him to build his list building mobile platform. Also listen to the tool that you can use to easily create affiliate links for iTunes and Amazon. Jorge Diaz is the CEO and Founder at Lead Layer. Jorge Diaz https://twitter.com/jorgeorge LeadLayer http://leadlayer.com/

 356: How to Dynamically Price Your App with David Renard | File Type: audio/mpeg | Duration: 38:29

Did you know that changing your app's price can dramatically increase downloads and sales? Well today's guest built a platform that allows you to easily and automatically change the price of your app and in-app purchases. Also, listen to the 5 key drivers that motivate users to download your app. David Renard is the CEO & Co-Founder at The Loadown. David Renard https://twitter.com/theloadown Loadown https://www.theloadown.com/

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