App Masters with Steve P. Young show

App Masters with Steve P. Young

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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Podcasts:

 756: Using Affiliates to Increase User Base with Nate Hunter | File Type: audio/mpeg | Duration: 31:02

Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him. Nate Hunter is the CTO at SuperDraft, Inc.

 755: How to Optimize Your Programmatic Advertising with Cuneyt Unar | File Type: audio/mpeg | Duration: 34:13

Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on. Cuneyt Unar is the VP of Marketing at Celer Network.

 How to Increase Mobile App Retention with Paid Ads | File Type: audio/mpeg | Duration: Unknown

Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies? Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results? Here are their best tips from the App Masters podcast interviews with UA practitioners from the top mobile companies including Calm, Peak, Blinkist, Viber, Ketchapp and more.

 754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan | File Type: audio/mpeg | Duration: 28:33

Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO. Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.

 App Store Optimization Marketing Tips From ASO Experts | File Type: audio/mpeg | Duration: 6:54

My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.

 753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers | File Type: audio/mpeg | Duration: Unknown

If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should interact and lastly trends that he's seeing in the mobile gaming space. Peter Hansen-Chambers is the CFO at Hutch

 752: The One-Pager to Validate App Ideas with Leo J Barnett | File Type: audio/mpeg | Duration: 37:48

Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize that feature and lastly how to slide into an influencer's DM. Leo J Barnett is an entrepreneur and app designer. Check out his website https://www.leojbarnett.co.

 751: The Data to Focus on to Increase Downloads with Lior Barak | File Type: audio/mpeg | Duration: 32:13

Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily downloads. Lior Barak is a data consultant and you can learn more about him at Tale About Data.

 750: Google Play ASO for Casual Games with Ronak Suvagiya | File Type: audio/mpeg | Duration: 18:03

Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing. Ronak Suvagiya is an indie app developer and creator of Color Race.

 How Often Should I Update Keywords for ASO? | File Type: audio/mpeg | Duration: 1:42

Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.

 749: Fyber President, Offer Yehudai on Mobile Game Monetization | File Type: audio/mpeg | Duration: 36:16

Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber. Offer Yehudai is the President of Fyber.

 10X Organic Downloads with App Store Optimization (ASO) | File Type: audio/mpeg | Duration: 7:43

What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.

 748: Licensing, ASO & Ad Monetization with David Cremades | File Type: audio/mpeg | Duration: 44:15

Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue. David Cremades is the CMO at From the Bench.

 How to Optimize Growth Funnel (Case Study 2X Revenue Growth) | File Type: audio/mpeg | Duration: 12:05

Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EOBzq_E04Is

 747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas | File Type: audio/mpeg | Duration: 33:30

Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to refer their friends. Ken Johnson is the Founder and CEO at WildFire

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