App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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 743: How to Build a Big Digital Product Business with John Bura | File Type: audio/mpeg | Duration: 33:00

Today's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.

 How to Multiply Mobile Growth Using Apple Search Ads & ASO | File Type: audio/mpeg | Duration: 8:40

Do you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization.

 How to Get Celebrity Endorsements on Cameo | File Type: audio/mpeg | Duration: 5:37

You're going to discover a simple and affordable way to get celebrity endorsements using the service, Watch Video on YouTube and Subscribe to our Channel:

 742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez | File Type: audio/mpeg | Duration: 27:38

Coming up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feature. Celeste Du Preez is the creator of Cheeky Beasts

 How App Store Screenshots & Preview Videos Increase Downloads | File Type: audio/mpeg | Duration: 10:58

Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app store screenshots can increase conversions. Watch Video on YouTube and Subscribe to our Channel:

 741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov | File Type: audio/mpeg | Duration: 38:33

Coming up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and how implementing an in-app purchase bundle doubled his sales. Altai Zeinalov is an ASO specialist and CEO at Diveo Media.

 Mobile Ad Fraud Bots & Inefficient Marketing Campaigns | File Type: audio/mpeg | Duration: 10:51

A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at, talks all about attribution Watch Video on YouTube and Subscribe to our Channel:

 740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy | File Type: audio/mpeg | Duration: 42:52

Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals and lastly how he cleverly incorporated his in-app purchase within the story of his app. Semyon Polyakovskiy is the Founder at Maginary.

 Storytelling with Facebook Ads | File Type: audio/mpeg | Duration: 11:03

Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook. Watch Video on YouTube and Subscribe to our Channel:

 739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen | File Type: audio/mpeg | Duration: 33:05

Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his eventual business partner and mentor. Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.

 App Install Ads Hacks | File Type: audio/mpeg | Duration: 5:45

I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. Watch Video on YouTube and Subscribe to our Channel:

 Branding Hack for Mobile App Virality | File Type: audio/mpeg | Duration: 4:35

Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral. Watch Video on YouTube and Subscribe to our Channel:

 738: The Most Important Aspect of Running a Business with Rupert Meghnot | File Type: audio/mpeg | Duration: 36:24

What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the business model canvas is the best tool for startups to utilize. Rupert Meghnot is the Founder and Chief Experience Officer at Burnout Game Ventures.

 737: Why a Founder Should Do Customer Support with Owen Clark | File Type: audio/mpeg | Duration: 25:14

Today's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support. Owen Clark is the Founder at uBrand

 Influencer Marketing: How to Decide Who is a Good or Bad Influencer | File Type: audio/mpeg | Duration: 11:05

Influencers can be impactful in marketing apps but how do you determine who to partner with? Watch Video on YouTube and Subscribe to our Channel:


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