App Masters - App Marketing & App Store Optimization with Steve P. Young
Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.
Coming up, are you looking to raise venture money for your app? See how today's guest overcame skepticism from potential investors. Also having trouble getting your first few thousand downloads? Then you'll definitely want to listen the story of how today's guest promoted his app to commuters on a public train.
Coming up, how do you design an app that completely revolutionizes the way you interact with your life? Well I have Jeremy Le Van, co-founder of the Sunrise app, to tell us how he's improving the way we interact with our calendar by making it social and most importantly more productive.
Are you trying to build an app all on your own? Listen to why having someone else who is equally invested is vital to app store success. Also listen to the clever way today's guest is monetizing his game. He's embarrassed by it, but I think it's brillant.
Are you like me and sometimes go through dry spells with coming up with new app ideas? Well then you'll want to hear how today's guests do market research to find the hidden gems in the app store. Also, listen to the story of how today's guests rank #2 for a highly competitive keyword and the clever way they managed to stay there despite a big obstacle. All that and so much more.
Coming up, how can you use your competitors' features against them when launching your business? Well I have Rudi Benkovic, lead developer of Poyomi to talk about how they differentiated their business in the crowded photo book space. Also, I'm a little embarrassed by what I said towards the end of the interview. If you catch it let me know what you think. All that coming up right up.
Coming up I've got Rob Segal who is the co-founder of Get Set Games and makers of the wildly popular titles - Mega Jump, Mega Run and Disney's Monsters Inc Run. He's going to tell us how his company went from a small four-person team to an 11 person team with over 50 million downloads and a partnership with Disney. Stay tune, this is going to be an awesome episode!
Subscribe to the Show Subscribe via iTunes Subscribe via Stitcher About the Episode Coming up, are you like me and love using frameworks to validate new ideas? Well listen to the two simple questions today's guest uses to test his new ideas. Also, if you're just starting your own agency, then you'll want to hear the story of how today's guest landed his first few clients. All that and so much more. Bobby Gill is the founder of Blue Label Labs, a mobile development lab with offices in New York City and Redmond, Washington. A few of Bobby's other companies / products: Windows8Templates.com - Tools to prototype Windows 8 (aka Metro UI) applications within PowerPoint. BlackBerry10Templates.com - See above, change Windows 8 to BlackBerry X. IdeaToAppster.com - An online magazine an online magazine that publishes news, articles, and help for startups and entrepreneurs building app businesses. "Appsters: The Beginner's Guide to App Entrepreneurship" - We recently published this book to give aspiring app entrepreneurs an end-to-end guide to launching their own app. Written for a non-technical audience, Appsters breaks through the technical jargon to give an easy-to-read, comprehensive and entertaining look at starting up an app. About Blue Label Labs From the website: Blue Label was founded in 2009 by Bobby Gill and has offices in Redmond, Washington and New York, NY. Our team is made of former Microsoft engineers and product managers, and it is our goal is to build interesting and unique concepts for the mobile generation; a place where beautiful software is developed the right way. Show Mentions - Bahndr - Dani's List (Free | Paid $1.99) Favorite Apps - Shazam (iTunes | Google Play) - Tinder iTunes
Do you want to launch your mobile app idea on Kickstarter? Well I have Cesar Kuriyama, who raised over $55,000 on Kickstarter for his revolutional 1 Second Everyday app. He will teach us everything he learned from his campaign. Also, see how recording one second of every day can absolutely change your life. Stay tune it's going to be an amazing episode.
Happy Father's Day! In this special Father's Day episode, Steve and his son, Noah, review the game Fun Run and other various topics.
How do you come up with a mobile app idea that generates millions of downloads? Listen to the process today's guest uses that has led him to generate over 10 million downloads for his apps. Plus, listen to why you should NOT launch your paid app for FREE and instead start charging right away. All that and so much more.
Subscribe to the Show Subscribe via iTunes Subscribe via Stitcher About the Guest How do you design a mobile app that is so engaging that the user is begging to interact with it? Well I have Scott Lindenbaum, co-founder of the SPUN app to break down how to design a killer iOS app that feels like you're engaging with a real physical product. This is one episode you definitely have to listen to. About SPUN From SPUN website: SPUN makes it easy to find the news you need to know and the stories you’ll love. There are millions of websites, tumblrs, YouTube channels, online magazines, and blogs—way too many for anyone to keep track of. SPUN is like a friend who recommends only the best stuff. Our iPhone app features top news, entertainment, and lifestyle content in a delightful 3D interface. We scour thousands of local and national sources and deliver only the stories that matter. SPUN is the easiest way to keep up with what’s up. Show Mentions 7:40 - BJ Fogg 18:50 - Mashable article Favorite Apps 27:10 - Venmo 27:33 - Seamless 27:40 - Ness 27:45 - Wunderlist
Upcoming up, think entrepreneurship is just something you're born with? Well, listen to how today's guest became an entrepreneur by obsessing over her idea. She didn't seek out entrepreneurship, entrepreneurship found her. Also, listen to the story of how today's founder got kicked out of Starbucks because she was surveying people to get early user feedback. All that and so much more.
Want a quick and easy way to improve your app visibility? Well I've got Niren Hiro, the co-founder and CEO of SearchMan to teach us everything we need to know about app store SEO. There's a fundamental shift happening in app discovery and search is going to play a HUGE part in the app store. You don't want to miss this episode.
In this interview, you'll hear how an app developer uses his mobile app as a lead generation tool for his seminars. Also, listen how today's guest overcame his own developers doubts about his app idea. If you ever thought about building an app that caters to your own niche, this is the episode for you.
Have you been struggling to get your app noticed by top bloggers? Well I've got Steve Sande who is the Features Editor at The Unofficial Apple Weblog and author of Pitch Perfect: The Art of Promoting Your App on The Web to teach us what to include in our email pitch to stand out from the hundreds of emails he receives a day. If you ever want to be reviewed by a top blog this is the episode for you.