App Marketing by App Masters

Did you know that lighting impacts your mood and biology? Well today's guest built smart lighting technology and she talks about the settings you need to become more productive, relaxed, and romantic. Also, if you are looking to transition from client work to tech start-up then listen to the part of the show where she shares her advice on how she's been able to do it. Beatrice Witzgall is the Founder, CEO and Creative Director of LumiFi. Beatrice Witzgall https://twitter.com/LumiFiExp LumiFi http://www.lumifi.com/

Today's guest walks us through his PR strategy that landed him coverage on The Verge, The Next Web, Gizmodo and many more publications and helped him achieve 50,000 installs during its launch. Also, listen to the one tip about how to make your app and press pitch really stand out. Matt Ronge is the Co-Founder of Astro HQ, builder of Astropad. Matt Ronge https://twitter.com/mronge Astropad http://astropad.com/

How do you approach influencers and celebrities about your app? Well today's guest breaks down his process from working with a few big stars. Also, listen to the part of the show when he talks about how he hustled his way to raising money for his startup. Garret Alan Jiroux is the President and Co-founder at Tape. Garret Alan Jiroux https://twitter.com/imgarretalan Tape https://www.tapetheapp.com/

Today's guest was the youngest lead product manager at Zynga and he talks about leaving Zynga and building his latest startup called Bluelight. Also listen to how talking to users actually helped him overcome a low point in his entrepreneurial career. Preet Anand is the CEO and Founder of Bluelight. Preet Anand https://twitter.com/preetnation BlueLight https://www.getbluelight.com/

Are you looking to work with some influencers in your space? Well today's guest lined up relationships with the biggest internet cat celebrities and he shares his approach along with the partnership agreement. Also, listen to his mindset about not failing and how that has led to 2M downloads including a feature by Apple. Herdjie Zhou is Co-Founder & Producer at Lucky Kat. Herdjie Zhou https://twitter.com/herdjiezhou Lucky Kat Studios http://www.lucky-kat.com/

Today's guest is a serial entrepreneur, investor and co-founder of Techcrunch and he walks us through his process for generating with big ideas. Also, if you're thinking about raising money, then listen to how you can tell your startup's story that will make investors envious if they don't join. Keith Teare is the CEO and Founder of Chat Center and founder Archimedes Labs. Keith Teare ‎https://twitter.com/kteare Chat Center https://chat.center

There seems to be a trend in the mobile space about building social networks based on your location, but I believe many are doing it all wrong until I spoke to today's guest. Listen to why he decided to build a social network on top of hotels and why that's allowed him to get massive press which includes a mention on the Jimmy Fallon show. Marc Lewis is the CEO at HelloTel and Sochule Inc. Marc Lewis https://twitter.com/marc_preston HelloTel http://www.hellotelapp.com/

I break the normal AppMasters format to bring on a three time guest, Ben Jarris, to talk about what worked during his launch for Drop The Chicken 2. There's some valuable content about localization, reaching out to YouTubers, and what sponsorships really work. If you're in games, this is one episode you don't want to miss. Ben Jarris was the Digital Creative Director and Co-Founder of App in the Box. Ben Jarris https://twitter.com/BenJarris App in the Box http://www.appinthebox.com.au/

Are you spending all your time in workflows and mockups? Well today's guest says there's a better way to use your time and it's by easily testing your content and user experience. She shares the biggest mistakes she sees from apps and how the top apps constantly iterate between release cycles. Also, listen to her process for making decisions quickly and accurately. Nancy Hua is the CEO and Co-Founder of Apptimize, Inc. Nancy Hua https://twitter.com/huanancy Apptimize http://apptimize.com/

What are some barriers that are prohibiting your app's viral growth? Well today's guest built a mobile marketing automation platform and he shares the key components to increasing your k-factor. Also, listen to the part of the show where he shares valuable insights on how you can re-engage your users. David Jones is Co-Founder & CEO at StreetHawk. David Jones https://twitter.com/djinoz StreetHawk http://www.streethawk.com/

Coming up is the story of how Latergramme started out at a hackathon and grew to over 290,000 users. You will hear about how it all began, how they work with some of the largest brands including YouTube and the NFL, and how the founders finally decided on when it was the right moment to go full-time on the company. Also, if you have that entrepreneurial spirit then listen to the part of the show where they share their thoughts on the reasons why most businesses fail. Ian MacKinnon and Roger Patterson are Co-founders at Latergram.me. Roger Patterson https://twitter.com/roger_patterson Ian MacKinnon https://twitter.com/imackinn Latergramme https://www.latergram.me/

Coming up is an inspirational story of how a female founder overcame some tough times that included appearing on the Shark Tank and not getting a deal, living out of a suitcase, and running out of money. Also, listen to the creative marketing tactics that have landed her press on Techcrunch, Wall Street Journal, and on the front page of newspapers. Lori Cheek is Founder and CEO at Cheekd. Lori Cheek https://twitter.com/loricheeknyc Cheekd http://cheekd.com/

Coming up is a solo episode where I give you an update on what's been going on in my world and share with you a story of a time when I almost quit - stay tune. Steve P. Young https://twitter.com/stevepyoung AppMasters.co http://www.appmasters.co/

Today's guest is an ex-Apple employee and he shares why he decided to leave the company and pursue his entrepreneurial career. He also shares how the company started as a stand alone app and how it has evolved into a platform. Also, he shares his advice on whether you seek investment before you launch or after you get traction. Tom Smith is CEO & Co-Founder at imoji. Tom Smith https://twitter.com/thomaswillsmith imoji http://www.imojiapp.com/

Are you considering raising money for your company? Well today's guest recommends having a rolling seed round and how to actually execute it. Also, if you have trouble talking to strangers to get user feedback then listen to his strategy on how he actually approached teenagers with mockups of his app. Iddo Tal is the Founder & CEO at invi Labs Inc. Iddo Tal https://www.linkedin.com/in/iddotal Invi http://www.invi.com/