App Marketing by App Masters show

App Marketing by App Masters

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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Podcasts:

 Building the Fart Watch App with Daniel Haaser & Andrew Slaughter | File Type: audio/mpeg | Duration: 35:05

Are you thinking about building an app for the new Apple Watch? Well today's guests are behind the Fart Watch app and they talk about the ins and outs of building an app for the Apple Watch. Also, listen to the clever hack that they built to get the watch to interact with the phone. Daniel Hasser is the 'Lead Fart' at Fart Watch. Andrew Slaughter is the 'Farketing' guy at Fart Watch.

 The process to coming up with a billion dollar app idea with Alex Bratton | File Type: audio/mpeg | Duration: 36:27

Are you like me and you're tired of building small $2 apps and want to build the next billion app idea? Well today's guest is the author of Billion Dollar Apps and he walks us through the 6-step process for coming up and executing on these big ideas. Also, listen to the part of the show where he explains why it's so important to develop your app strategy with a problem centric view. Alex Bratton is the CEO & Chief Geek of Lextech.

 How Rob Percival earns over $100,000 a month on Udemy | File Type: audio/mpeg | Duration: 30:21

Are you looking for a way to earn a living teaching what you know? Well today's guest earns over $100,000 a month on his Udemy courses and he tells us how he got started and how you can get early traction on your courses. Also, listen to how he raised $50,000 on Kickstarter to presell his Swift course. Rob Percival is a developer, entrepeneur and the owner of www.ecowebhosting.co.uk. Read his blog at http://www.robpercival.co.uk/ Get 75% off the Swift Course: http://www.appmasters.co/swiftcourse

 The art of non-douche sales with Matt Kaine | File Type: audio/mpeg | Duration: 40:14

Do you cringe at the thought of sales or marketing because it's a dirty word? Well, today's guest talks about the art of non-doche sales and how to do it in a genuine and authentic way. Also, listen to how the company started through an IPO rather than seek funding from traditional investors. Matt Kaine is the Chief Marketing Officer at Big Rock Labs.

 Why market size should be the first thing you consider with Darren Guccione | File Type: audio/mpeg | Duration: 39:37

What is the one thing you should do before you sketch your idea or hire a developer? Well today's guest says you should look at the market size and you maybe surprised at the reason he gives. Also, we start off the interview with a great story of how the app was created during a low point in his career. Darren Guccione is the CEO & Co-founder at Keeper Security, Inc.

 How to create user centric design with Chris Meyer | File Type: audio/mpeg | Duration: 42:50

Do you have an app idea, but have no idea where to start when it comes to user design? Well today's guest talks about how to create user centric design and the one meeting you should have before you even start sketching. Also, listen to the part of the show where he shares his tips on typography and colors. Chris Meyer is the VP, User Experience / User Interface at Voxox. Access the FREE 3-part App Launch Course: http://www.awesomeapplaunch.com/

 How to become a technology partner to big brands with Alexander Zudin | File Type: audio/mpeg | Duration: 34:23

Are you trying to become a licensing partner for some major brands? Well today's guest tell us why that is an amateur move and why the key to success is actually being a technology partner. Also, listen to the part of the show where he talks about how to innovate by adding technology to things from the past. Alexander Zudin is the CEO of Digital Publishing Division of Paragon Software. Access the FREE 3-part App Launch Course: http://www.awesomeapplaunch.com/

 How Crossy Road Hit Over 25 Million Downloads with Matt Hall | File Type: audio/mpeg | Duration: 40:29

How do you develop a hit game? Well today's guest made a game that was immediately featured by Apple and over 20 million downloads. Also, listen to the part of the show where the guest talks about why you should study the horribly bad games as well as the successful one. Matthew Hall is the Founder/Director at KlickTock & Hipster Whale - creators of Crossy Road. Access the FREE 3-part App Launch Course: http://www.awesomeapplaunch.com/

 How a professional actor sells a $20 app with David H. Lawrence XVII | File Type: audio/mpeg | Duration: 48:03

What to know the secret to successfully selling a premium, $20 app? Well today's guest is a professional actor who built an app specifically for actors and he shares how being his best customer has led to his success. Also, if you're thinking about starting your podcast, listen to his tip about how to sound a bit more professional. David H. Lawrence is Actor, VO artist and teacher at VO2GoGo.com, and creator of Rehearsal, the app for actors. Access the FREE 3-part App Launch Course: http://www.awesomeapplaunch.com/

 How a “bathroom guy” became a game investor with Rupert Meghnot | File Type: audio/mpeg | Duration: 39:16

What's the #1 mistake that game developers make when pursuing their idea? Well today's guest says it's all about planning and he walks us through his process for developing a plan for your game. Also, listen to how the story of how he went from a "bathroom guy" into a game investor. Rupert Meghnot is the Founder and CEO at Burnout Game Ventures. Get the FREE 3-part App Launch Workshop:
 http://www.awesomeapplaunch.com

 How to connect with key influencers with Roger Obando | File Type: audio/mpeg | Duration: 42:45

How do you connect with what Malcolm Gladwell calls the mavens in his book The Tipping Point? Well today's guest talks about his approach and how he landed a key influencer in the travel space. Also, listen to how continually talking to his customers helped the company build the right features. Roger Obando is the Co-Founder & CTO at Kamino Labs, Inc. Get the FREE 3-part App Launch Course:
 http://www.awesomeapplaunch.com

 Optimizing mobile game design for ad monetization with Gregory Kennedy | File Type: audio/mpeg | Duration: 32:48

Coming up is a recording from a Meetup I did with Gregory Kennedy of Tapsense. In the interview, you'll hear how to optimize your mobile game for ad monetization. Also, listen to the part of the show where we discuss real-time bidding (RTB) and why private RTB works best. Gregory Kennedy is the Senior VP of Marketing at TapSense. Get the FREE 3-part App Launch Course: http://www.awesomeapplaunch.com/

 Growth hacking strategies for app downloads with Seth Knapp | File Type: audio/mpeg | Duration: 44:51

Are you looking for growth hacking strategies that can drive app downloads? Well today's guest talks about a strategy that he used to get press on one of the biggest fashion blogs on the web. Also, listen to how he was able to persist even though there were days when he was running out of cash. Seth Knapp is founder and CEO of Chitter.

 How David Lokshin got his first 5,000 users | File Type: audio/mpeg | Duration: 32:45

Today's guest talks about his mistake of focusing on technology rather than traction early on in his company and also reveals the exact tactics he used to get his first 5,000 users. Also, listen to how a funding deal fell apart and how he was able to stay positive and get the deal back together. David Lokshin is the Co-Founder of Trace.

 The story behind Alex Quilici’s $200 million sale to AOL | File Type: audio/mpeg | Duration: 32:45

How do you know when it's time to pivot from your original idea? Well today's guest sold his previous company to AOL for $200 million and he talks about his current company and when they knew they had to change course and go after an even bigger idea. Also, listen to the part of the show where he shares how both his companies went through some tough times before finally pulling through. Alex Quilici is the CEO of YouMail.

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