Spa Marketing Made Easy Podcast

On this episode of Spa Marketing Made Easy, my guest Elaine Lou, a business and career coach, is sharing her secrets for using local events to build community and develop deeper connections with her past, existing, and potential clients for business growth and creating the coveted asset of word of mouth.

It’s been a hot topic inside the Spa Marketing Made Easy community, and now I’m bringing it to the podcast just in time for the holidays...I’m talking about the “Buy $100, Get $100” spa gift card promotion!

In this episode, my guest Amber Dugger, a cash flow expert for entrepreneurs and founder of the program “Profit For Keeps,” is sharing her mission of helping business owners like you go from just making money – to actually keeping it so you can spend it on the things that make your life awesome.

Here’s the truth: successful businesses survive on their use of systems. And after you hear the tips and insights my guest, Natasha, founder of Systems Rock, shares in this episode, instead of letting out an exasperated sigh at the thought of building systems, I think you’ll move forward with excitement and clarity to start building your spa’s systems so you can step into your power as the CEO.

Are you ready to make a greater impact and income in your aesthetic business? In this very special 100th episode of Spa Marketing Made Easy, I’m sharing an exciting announcement and opportunity geared toward any aesthetic expert who feels called to make a change in their business, but has previously had something holding them back.

"Survive on Services and Retire on Retail" is a phrase one of my Spa Retail Rockstars coined, and it’s stuck with me ever since because too many aestheticians out there are caught in the client hamster wheel and the reality is, relying solely on services as your primary source of revenue is not only going to lead you to burnout, but it's going to hold you back from reaching the goals you have set for your future.

Meet, Amanda, owner of The Beach House Skincare and Spa in Peoria, Illinois and one of my Spa Retail Rockstar students who has completely transformed her mindset and strategies around retail sales. In this episode, she’s sharing her journey of how she overcame her mindset blocks, said no to her excuses, and embraced the benefits that retail sales can bring to your client relationships, and of course, your business’ bottom line.

Supreet is the founder and owner of Skin Sutra Medspa and Cosmetic Center in Fairfax, VA, a quickly growing medspa in a market that already has plenty of other medspas for potential clients to choose from. As she continues to build momentum and grow, she’s living proof that you can go down any avenue or path you have the dream to travel in the aesthetics industry.

In this episode, I’m sharing some of my top book recommendations and announcing the kick-off to the Spa Marketing Made Easy Book Club, so listen in to learn about our first book and how to join in on the fun.

Inside the Spa Marketing Made Easy Facebook group, a beautiful listener asked if I could do an episode going through my complete product, treatment, and maintenance recommendations like I would in a consult. Well, ask and you shall receive! In this episode, I’m doing my step-by-step product presentation walkthrough just like I would during a consultation and providing some of my top product recommendations to boot.

In this episode, I’m joined by hands-down one of the most passionate women I’ve had the honor of getting to know in the aesthetics industry, Jaclyn Luongo. She’s got a rap sheet that’s longer than there is space for an episode description, but I’ll tell you this, she is the epitome of being well-rounded and highly educated while embodying the role of a student at heart. And in today’s episode, she’s sharing with us all the opportunities this field has to offer, and how we can capitalize on it.

In this episode, I’m joined by Celinne Da Costa, who among being a coach and writer, is also a globetrotting storyteller who helps her clients master their story to build a premium brand. Tune in to this episode where she shares her insights on how to begin sharing your story with confidence and conviction to help you connect with more of your dream clients.

With all the moving parts and pieces to creating a product line, it may feel like just a pipe dream. But here to share her behind-the-scenes and top tips and resources to getting started and growing, as well as a healthy reality check on what it’s really like to start a skincare line is Kaelin Jutras, the founder of Herbal Skin Solutions.

After 12 years as a product developer, sales rep, spa manager, and global trainer for a skincare line, Ghada initially created the My Skin Buddy for her own personal use. And now, My Skin Buddy, a handheld multi-function, multi-benefit LED Light Therapy beauty device, is taking spas by storm, and Ghada’s here to share what the behind-the-scenes journey is really like.

Growing a successful spa or aesthetic practice first starts with setting a solid foundation, and then building upon that, a process I’ve coined the Grow Factor Framework. In this episode, I'm breaking down the three core pillars that make up the Growth Factor Framework, and how they coexist to bring strength and stability to your business that will also allow you to scale to six or seven figures and beyond.