Spa Marketing Made Easy Podcast

If you’ve ever been to a hotel, a conference, or an upscale restaurant, you’ve likely swiped a customized product like a tote bag, notepad, or matchstick book. These momentos act as more than a freebie, but a reminder of the business and the experience you had there. In this episode, I’m sharing 10 ideas for items you can customize with your spa’s branding to not only leave a lasting impression, but also boost your brand’s image of professionalism.

When you reflect on your work, do you view yourself as an aesthetician, business owner or both? In this episode, I’m talking with Kimberly Kennedy, a business coach and independent hairstylist about how she went from working full-time behind the chair to cutting back to part-time hours and doubling her income in one year. In this episode, learn how Kim shifted her perspective on how she was operating so she could stop leaving money on the table and start bringing home more while working less.

Before you can market your business to your ideal clients, first you have to brand it. But branding isn’t simply creating a logo, choosing some colors, and calling it a day. Branding is a deeper story and the collective experience you provide for your ideal clients. In today’s episode, I’m chatting with branding expert, Chris Beltran about how you can begin defining your personal brand so that you stand out from the crowd, attract your dream clients, and have confidence in how you show up online.

When you’re trying to build your business, working long days jammed packed from beginning to end, it’s all too easy to move healthy eating habits to the back burner (pun intended). In this episode of Spa Marketing Made Easy, listen in as I chat with Jasmine Schmalhaus, the founder of Your Dinner Is Planned, as she breaks down her top five steps for how we can get on track with maintaining a consistent plan of action for healthy meal-making that fuels our bodies and our businesses.

You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence. But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the compensation you need. In this episode, I’m breaking down the ins and outs of the most common payment structures for medical aestheticians, and how to navigate which one of those structures will best suit your needs, your goals and your skill

After working with hundreds of students in my online programs and traveling the country to consult with aestheticians, I’ve found that the key to selling more doesn’t lie in a strategy or tactic. In today’s episode, I’m talking about the real key to successful selling that you need to back all of your marketing efforts with. This is a topic of a recent talk I gave at the iS Clinical Advanced Seminar series and that I want to motivate you with to give you a boost as you look to build your sales.

As the world of health increasingly focuses on how mentality fits into our sense of wellbeing, you might have heard the term “Mind-Body Connection.” For some, this phrase carries “woo woo” connotations, but as Rachel Llanes, Health Educator for the Army Wellness Center on Oahu explains, this connection is firmly rooted in science and is only continuing to gain further evidence of its importance in our lives. Today she shares with us the 5 keys to unlocking the power of the Mind-Body Connection.

No business owner with the desire to thrive is immune to the hustle mentality. And while strong work ethic is a good thing, there comes a point where if you want to grow, you’ve got to learn to let go and delegate. In this episode of Spa Marketing Made Easy, I’m welcoming back my friend Nicole Simpson, an aesthetics industry educator and international speaker, to talk all about when it’s time to hire for your spa. If you find yourself scrambling to “do it all” this is an episode you can’t afford

In this episode of Spa Marketing Made Easy, I’m inviting you to this wonderful meditation guided by Silke Tyler.

Energy healing, Reiki, incense and oils, I’ve officially dipped my toe in the “woo woo” world of business, and in this episode of Spa Marketing Made Easy, I’m inviting you to learn more alongside me with today’s guest, Silke Tyler. For the past 30 years, Silke has honed her expertise as an energy healer and teacher of various modalities, including being a Reiki Master, as well as an artist. In this episode, she gives insight into how we can make our treatment rooms a sacred space.

Live video can feel scary, but that’s no reason to throw in the towel on today’s most effective way to reach your audience! Thankfully, with experts like Tiffany Lee Bymaster aka Coach Glitter, you can build your camera confidence to begin leveraging the power of live streaming. In this episode, Coach Glitter and I discuss her background as a pro makeup artist and how she became a live video expert, plus how to use these tools to boost your aesthetic expertise.

You’ve likely heard the saying, “there are riches in the niches,” but if you haven’t, today’s guest will show you why there’s so much value in turning down the volume on speaking to the masses and instead, getting specific and finding your aesthetic specialty. Listen in as I talk with Regina Felix aka Regina Brows of Build Your Brow Biz on how she became known as the go-to brow lady for natural brows, and how that expertise exploded her business.

What does it mean to be an entrepreneur? Traditionally, it means owning a business, but whether you’re a solo aesthetician, or are an employee of a spa, this episode is for every level of aesthetic expert. Today, I’m talking with my good friend, Nicole Simpson, an aesthetics industry educator and international speaker about what qualities a spa entrepreneur needs to have and develop to have sustainable success on your terms.

When I first traveled to Japan in 2016, I immediately fell in love. Not just with the place, but with the people. In today’s episode, I’m recording while on my second trip to Japan, and sharing the three core principles I’ve observed within the Japanese culture and how I believe they make up the foundation for a top-notch client experience, especially in the spa and aesthetics industry.

Aestheticians provide more than just beautiful skin, we’re healers and confidence creators, so when I heard that 50-60% of aesthetic schools have closed since 2009, I was shocked. Today, I’m talking with spa business coach, Maxine Drake, and coach, and Malinda McHenry, a veteran aesthetics educator and Co-Owner of Bronzed n Beautiful, about the current state of aesthetic education and how we can give back to help others grow and thrive.