Spa Marketing Made Easy Podcast

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. In this week’s #Beautybomb, I’m talking about a common ingredient in acne-treating products and chemical peels, and that’s salicylic acid.

They may be one of the most commonly known treatments in the realm of aesthetics, but what’s not as well known is their historical evolution and how the science of chemical peels is going to continue powering aesthetic practices in the years to come. In this episode, I’m joined again by repeat guest, Nicole Simpson aka The Aesthetics Expert who is the ultimate pro at chemical peels as she schools us on how to harness the power of chemical peels to grow your aesthetic business.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the industry to help you expand your knowledge and fine tune your client communications. In this week’s #Beautybomb, I’m talking about a treatment that I have been intrigued in for years and finally pulled the trigger for myself, and that’s microblading! So, now that I’ve got freshly microbladed brows I’m sharing the nitty gritty on the treatment itself as well as my personal e

Silver linings, looking on the bright side, glass-half-full...however you coin the idea of optimism, what you’re actually doing is choosing to be positive. And yes, positivity is a choice. While being positive isn’t a marketing strategy per se, when embraced and embodied, the power of positive thinking has true, scientific evidence of improving not just our day-to-day lives, but long-term happiness and sustainable business success.

Email isn’t dead, but the days of sending a monthly promotional eblast are! With more communication channels than ever before, it’s critical that we treat our client’s and potential client’s emails as sacred spaces to not only retain our existing clientele but convert our potential clients from subscribers to buyers (of treatments and retail). And the way we do that is by specifically catering the message, timing, and sequence of our emails with smart email marketing strategy.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. In this week’s #Beautybomb, I’m talking all about everyone’s favorite spring and summer treatment, laser hair removal. This is a treatment I’ve received and have loved the results, and today I’m sharing everything you need to know to explain how this treatment works to your clients.

You’ve heard it before, and the saying is true: you only get one shot to make a great first impression. In today’s world of social media scrolling and online booking, the internet is likely where your client will initially make that impression, however phone calls are still a number one business communications channel whether it’s to inquire about services or for client/customer support.

In this #Beautybomb, I’m talking about a treatment I recently got and am experiencing fantastic results with, the Halo-Hybrid Fractional Laser by Sciton. This treatment is highly effective at addressing numerous common skin concerns and is an ideal treatment for being proactive against signs of aging. To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building careers, join the free Spa Marketing Made Easy Podcast community

You know your sales numbers could benefit from an incentive program, but where to begin? Whether your spa has a team of two or twenty, incentive programs are one of the best ways to motivate your team to meet and exceed your spa’s sales goals. Running an incentive program that actually works requires more than picking a prize and turning your team loose to sell, sell, sell. In this episode, I’m giving you the 4-step process for creating an incentive program that will effectively move the needle.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge, fine-tune your client communications, and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about CoolSculpting, which has gained increasing popularity as more consumers look to achieve their desired aesthetic results without going under the knife.

If you work within the medical aesthetics environment, you’re likely familiar with the concept of product bundling and its benefits, but as I’m sharing in this episode, solo aestheticians and day spa owners can benefit from product bundling, too! Tune into this episode to learn the best ways to bundle products, how to present them to your potential clients, and how bundling can give a major boost to your bottom line in the long-run!

On this episode, I’m joined by one of those successful spa owners, Amanda Whelband who is the owner of Absolutely Fabulous Spa and has built a team and brought in over 7-figures. She’s smart, savvy, and also one of my Spa Retail Rockstars who won our Finish The Year Strong contest.

To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. In this episode, I’m chatting with Gisel Campbell, the owner of Elevate Esthetics, who since niching down on her aesthetic specialty of waxing has been able to build a base of loyal clientele, grow her business by over 120% and spurred the need to expand beyond her solo operation and into a spa.

I’ll admit I’ve been skeptical of Groupon in the past, but after hearing feedback from multiple six-figure aestheticians on how they grew their practice with Groupon, I knew I wanted to dig in deeper, which is why I brought on today’s guest, Nora Kaitis. Nora has been a Groupon rep for 8 years and launched the Health & Beauty division that works specifically with spas and salons. Listen in as we discuss best practices for growing with Groupon.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. In this week’s #Beautybomb, I’m talking about something that many aestheticians use for their clients, but may not fully understand how they work within the skin, and that is peptides.