Spa Marketing Made Easy Podcast

Alana and Jared are the spa power couple behind the multi-seven-figure e-commerce empire, Skincare by Alana, and today they’re sharing their top secrets of search so you can stand out on Google as a top business listing and attract more of your ideal clients, secure more bookings, and build greater trust and client loyalty.

In this episode, I’m chatting with speaker, mentor, and unending source inspiration and motivation, Njeru Nthigah. With a backstory that is the epitome of the American Dream, Njeru knows what it takes to start from zero and create success, and as he explains in this episode, it all stems from personal leadership.

As aestheticians, we share touch and personal connection with our clients, which means that energy exchange plays a huge role in our client experience. And that's what Lisa Gornall is here to share with us in this episode. As a spiritual medium, healer, and coach, Lisa uses her natural-given abilities to intuitively empower successful female entrepreneurs like you to reclaim your time, relationships, abundance and energy and live a fulfilling and balanced life.

It’s no secret that video has completely taken over as the dominant form of content on social media, but just because it gets superior results doesn’t mean that makes it any less scary to create! In this episode, I’m joined by Katya Varbanova, who is an expert at helping entrepreneurs become icons in their industry and stand out on social media through the power of live streaming.

Whether you run a spa with a significant-sized team or you operate as a solo aesthetician, every business can benefit from having a virtual assistant. From data entry to answering phones and scheduling social media posts, virtual assistants have a host of skills that we’ll discuss how you can leverage so you can reclaim your time and focus on being a leader in your business.

The question is no longer, “should I be using Facebook ads?” but rather, how should you be using them? As an aesthetician driving business to a brick and mortar location, we have our own set of strategies that are proven to be most effective, and to share them with us on this episode is the Facebook Ads goddess herself, Tara Zirker. Tara is the founder of Successful Ads Club and has helped her clients and students generate millions of dollars in profit for their businesses.

In this week’s episode, I’m talking with another one of my connections made through my coach, Rachel Perry, who is also a coach herself, as well as one of the sweetest and funniest people I’ve had the opportunity to chat with. Today we’re exploring the benefits of business relationships both with clients and other business owners.

From owning a successful day spa to starting over as a solo aesthetician in a new location, Shannon O’Brien knows what it takes to build a successful business from the ground up. In this episode, we discuss the bumps on the path of her entrepreneurial journey, how she navigated them, overcame them, and found beauty in the breakdown, which has now led to her latest venture, iSugarUniversity, an online body sugaring education platform, and membership.

On this episode, I’m joined by my dear friend and former med-spa colleague, Nai’a Bradshaw who is now a territory manager and product rep with ALASTIN, as she uncovers the science behind the brand that is making waves in the industry. Personally, I’m a huge fan of all the products I've tried thus far, and I can’t wait for you to get the full picture of what these products can do for your patients and your practice.

It’s no secret that professional networking and continuing education are crucial for growing as an aesthetic expert, but not all events are created equal. In this episode, I’m joined by Maxine Drake for our second episode where she’s giving us a peek behind the curtain on what to expect at the 2nd Beauty Business Summit in St. Pete at the Don Cesar as well as the impact this event stands to make in the industry.

On this episode, I’m talking with my friend Stacy Tuschl, a business coach and marketing strategist, best-selling author, and the creator of the Foot Traffic Podcast and Facebook community where she helps small business owners grow their local business. And let me tell you, she’s a bonafide businesswoman who started her first business at the age of 18 in her parents' backyard and transformed it into a 7-figure business she still runs today.

In this episode, I’m talking with two rockstar entrepreneurs who saw one of those opportunities and exploded its potential into an e-commerce empire. Meet Alana and Jared Mitchell, who have grown two businesses beyond the 7-figure mark, one being their successful day spa and the other their skincare line Alana Mitchell Skincare. Together, we’re discussing all things online and taking your business beyond the treatment room into the digital realm.

Over the years, I’ve coached and consulted with many aestheticians who wanted to pivot into the world of medical aesthetics but weren’t sure how to approach the shift. In this episode, I’m joined by Dr. Petropoulos, who is a highly-respected board-certified physician with specialized training and certifications in aesthetic and regenerative medicine and is also the founder of Potomac Medical Aesthetics, to discuss his perspective on transitioning into the world of medical aesthetics.

In this episode, I’m joined by Danielle Pastula, a social media and digital marketing strategist for spa and wellness brands who has also been a part of team AddoAesthetics for four years! Together we discuss overcoming the three biggest obstacles holding you back from social media success.

I’ve long been a believer of the sentiment that a rising tide lifts all boats as well as community being stronger than competition, and one of the greatest examples of this philosophy and how powerful this way of thinking can be is my guest on this episode, Denise R. Fuller. Denise is a 25-year beauty industry veteran, a licensed esthetician and international trained beauty therapist as well as the Founder of NASNPRO a complimentary membership organization for licensed salons and spa professionals.