Spa Marketing Made Easy Podcast

“The money is in the list.” It’s a saying you may have heard throughout your business education and journey, and here to prove it to you in this episode of Spa Marketing Made Easy is email marketing extraordinaire, Tarzan Kay. If you’re someone who has struggled with what you could possibly email your list beyond your monthly treatment and product specials, this is an episode you can’t afford to miss.

In this week’s #Beautybomb, I’m talking about microcurrent aka the “non-invasive face lift.” Anyone who knows it love the instant gratification results, but what makes it even more powerful is it’s cumulative results.

So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. That’s because with you as your business’ leader, if your life is in unorganized chaos, your business will tend to be as well. Work/life is not a balance, it’s a blend, and in this week’s episode of Spa Marketing Made Easy, I’m sharing my four simple tips to getting your life organized like a CEO.

In this week’s #Beautybomb, I’m talking about enzymes aka those powerful proteins that eat away the dead, keratinized skin cells keeping complexions less-than-luminous. In this episode you’ll learn: -The benefits enzymes provide for the skin and the most common enzymes we see in skincare products -The differences between acids and enzymes and considerations for when to use one or the other, or both -Key information we should share with our clients on how enzymes work to achieve optimal results

In this episode of Spa Marketing Made Easy, I talk with the mastermind behind the method, Terra Bohlmann, a business strategist and coach who helps female entrepreneurs transform their five-year plans into one-year plans. As the creator of “The Business Map Method™,” she has crafted over a hundred custom business models for clients who have gone on to build six- and seven-figure businesses that not only produce results and impact, but don’t burn out the business owner in the process.

In this week’s #Beautybomb, I’m discussing a trending treatment topic in the aesthetic space, LED Light Therapy. From at-home LED devices to in-spa treatments, the modality has become increasingly popular both as a standalone treatment and as an add-on, and in this episode, I’m giving you the need-to-know info, and sharing  my experience with LED. 

They’re back for their first official update of the year! I’m talking about today’s guests, Sara Sykes and Melissa Lanno, who are the co-owners of Sykes & Lanno, and are officially one month in to their Growth Factor journey to hitting seven figures in their spa this year.

In this week’s #Beautybomb, I’m talking about neuromodulators better known by the name: Botox! Well, to be accurate, Botox isn’t the only neuromodulator/neurotoxin on the market as this is more of a category of products that encompass some of the most widely used non-surgical cosmetic treatments available.

If marketing your spa on Instagram feels like an uphill battle, I’ve got news for you: you’re likely making one of the three biggest mistakes that the majority of aestheticians are making on Instagram.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. In this week’s #Beautybomb, I’m talking about PRP aka PRP/Microneedling aka the Vampire Facial... you may have heard it called a number of things, and that’s because PRP is incredibly versatile in its application and the benefits it can provide for a number of skin and health concerns.

In this episode, I’m joined by Stephanie Laynes, the founder of Smooth Skin Supply and Se-Brazil, who’s sharing her journey of moving out of the treatment full-time and into the role of CEO of her own product line and platform. Not only does she have fantastic tips and perspectives for how aesthetic professionals can boost their retail revenue, but she’s got a great story that’s sure to inspire your journey if you’ve ever pondered the idea of product creation.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. In this week’s #Beautybomb, I’m talking about the latest medical aesthetic treatment making waves in the industry (or should I say pulses): Emsculpt.

Groupon is an advertising channel and a client acquisition strategy, and when done with the right process, can serve as a powerful way to build up your brand awareness and your clientele. In this episode, I’ll walk you through the step-by-step strategy for Groupon success.

Want to know what it really takes to break the ceiling of 7-figures in your spa? Take a peek behind-the-scenes with my students, Sykes & Lanno Skinbar.

As soon as I announced my pregnancy with my second little one due this spring, I’ve had many listeners ask, “how do you prepare to take a real maternity leave without seeing your business stall?” As my team and I are beginning to implement our plans for Operation Baby, I thought I’d share with you my top four tips for taking an extended break from business whether you’re also having a baby, need to attend to family/life issues, or just need a real vacation!