Spa Marketing Made Easy Podcast

As service providers, it’s easy to neglect our own self-care in favor of over-serving clients. However, as Kimberly Spreen-Glick, a wellness and yoga expert and today’s guest, explains, we have to fill up our cup first to provide quality care. In this episode, she shares her three critical steps for cultivating self-care, maintaining presence, and balancing our energy as aesthetic experts.

One of my favorite business mantras is, "what doesn't get measured, doesn't get managed," so in this episode, I'm talking with Chief Financial Officer of Scottfree Salons, Amy Coats, all about what metrics we need to know to gauge the health of our businesses. And while metrics doesn’t seem like the most fun business topic to explore, Amy explains that when you understand what you’re measuring and see the benchmark, it can be a massive motivator for growth, and I couldn’t agree with her more.

When you hear “brand,” do you automatically think “logo”? Truthfully, your brand is so much more; it’s the glue that holds all your marketing efforts together and is the vehicle for spreading the values that you and your business stand for. In this episode of Spa Marketing Made Easy, you’ll learn the critical reasons you need to reassess your branding consistently, and I’ll take you through the major components of your spa’s brand step-by-step (plus I give you a free checklist download as

Maybe you crave the freedom to set your own schedule, or you want the ultimate say in what protocols and products you use with your clients. Whatever the reason, there’s no doubt that operating as a solo aesthetician comes with its own benefits, but one thing our industry tends to not shine as much of a light on is the behind-the-scenes. The reason being: sometimes it’s not as desirable. In this episode, I’m sharing the top 3 questions you need to consider before taking the leap as a solo aesthetician

It’s no secret that social media is always shifting. From algorithm changes to emerging features that allow for more exposure, there’s always something new to learn or leverage. In this episode, I’m talking with video pro Beth Ryan about the type of media that’s currently reigning supreme. Whether it’s live-streaming or pre-recording, using Facebook Live or Instagram Stories, or educating versus selling, you’ll learn how to get started with using video for your aesthetic business.

If you’re a brand new aesthetician, or starting over in new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community. That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget. Listen in as I walk you through this strategy step

Whether you’re a solo aesthetician who wears all the hats or a spa director who needs to generate high volumes of leads and sales, we can all benefit from the power of Messenger bots. On this episode of Spa Marketing Made Easy I’m joined by bot extraordinaire, Adam Chatterley, the founder of Salon Business Secrets, as he dispels the myths that bots are inauthentic, shares how bots can support your spa’s customer service and his top tips for crafting bot conversations that connect and convert.

Despite our area of expertise, mindset is something nearly all aesthetic pros have dealt or struggled with. And if you think it’s a “woo-woo” topic, think again, because as my guest, Dr. Shannon Irvine, explains, mindset is a matter of science. Today you’ll learn how to apply your thoughts to your business in a way that allows for significant achievement in actualizing your vision of success.

With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians aiming to fully step into their leadership and own it. In today’s episode, she walks us through her leadership ethos and why it’s critical for aesthetic experts to use our voices and gifts of service to create impactful ripple effects into our communities through the work we do with our clients.

As the healthcare landscape transforms and the lucrative weight loss industry continues to grow, aesthetic experts have a tremendous opportunity to marry their skills with lifetime value-based services. For example, medically-assisted weight loss. This opportunity is what today’s guest, Sarah Tugender, helps her practitioner, spa owner, and esthetician clients capitalize on by creating authentic additional lines of revenue.

With over one million leads generated for her clients in the last 24 months, it’s clear to see why I call Tara the “Facebook Ads Goddess.” With clients ranging from solo aestheticians to day spas, med spas, and wellness centers, she’s seen the vast opportunities that Facebook advertising presents for growing your spa and its revenue. In this episode, you’ll learn the key targeting factors to get in front on your ideal client’s newsfeed, how to structure and test your ads for success, and more.

Why fly by the seat of your pants when it comes to your spa’s marketing? Today we'll discuss why you need to use a spa marketing calendar, how it can help not just your business’ sales, but also systems and level of service, plus how to set up your promotional calendar for profitable success.

Welcome to the first episode of the Spa Marketing Made Easy Podcast with your host, Daniela Woerner, L.E.! Today, you’ll get a glimpse into Daniela’s journey from solo aesthetician to spa director to founder of AddoAesthetics and how it’s paved the way to the creation of the Spa Marketing Made Easy Podcast along with what you can expect to learn in upcoming episodes.