Spa Marketing Made Easy Podcast

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. In this week’s #Beautybomb, I’m talking about the incredibly versatile treatment, chemical peels. Not only do I love performing chemical peels, but I love receiving them for their array of benefits as well as high-level of customization.

Whether you own your beauty business or you work as a team member at a spa, it is critical that you have a well-rounded understanding of foundational business principles. And as today’s guest, Carla Jones, founder of Salon Solutions Group explains, the couple of pages of business material in the back of your beauty school textbooks isn’t enough to pass by. In this episode, she shares what we need to learn to earn and thrive.

Introducing a new segment to Spa Marketing Made Easy...#Beautybomb! In these short weekly episodes, I’m sharing a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. For our first #Beautybomb, I’m talking all about HydraFacials, which is one of my all-time favorite treatments. Listen in as I discuss the benefits, protocols and top tips to help you achieve stellar results

Do you dream of being in the six-figure club? Yes, it’s an elite group, but not exclusive, you can absolutely become a member when you know the keys to smart business operations, strategic marketing, and of course, creating an excellent client experience. In today’s episode, I’m joined by Yarely Marquez, L.E., the owner of Flawless Skin and Brow Boutique in the Twin Cities area, who is spilling her top tips and deepest insights on how to build a six-figure business as a solo aesthetician.

As the spa and wellness worlds continue to become more deeply entwined, it’s critical that we be aware of and educate ourselves about emerging science and trends that can benefit our clientele. One of those increasingly popular trends is cryotherapy, also known as cold therapy, and today I’m joined by Chad Finnegan, the founder of IMPACT Cryotherapy, the leading cryotherapy chamber manufacturer in the US.

No matter what industry you’re in, the name of the game in business is all about convenience. Today’s consumers are busier than ever, and if you don’t make it easy for them to do business, you can bet they’ll find another spa or esthetician elsewhere. So, how do you make it easy for your client to say “yes” to booking with you? The answer is online booking. In this episode, I’m diving into everything you need to know not just to set up your online booking software, but also maximizing its capa

We all know that it’s good to be grateful. But are you really, truly feeling that gratitude? The truth is, having an attitude of gratitude requires practice, consistency, and specificity. In this episode, I’m talking about how we can cultivate that deep sense of gratitude and put it in action, and how by doing so we stand the opportunity to see major growth in our lives and businesses.

If you’re listening to this podcast, I know you’ve got goals. Some of them might seem really big, and you may be doubting if you can actually achieve them, or at the very least, make them happen in a relatively reasonable amount of time. My guest, Melanie Bundock, a visualization and manifestation expert, is here to help you blast through them all using the power of your own beliefs and mindset to attract what you desire in both life and your business.

Anyone who’s a working mom knows the struggle of trying to “do it all,” which also comes with the lesson that if you’re going to try to do it all, it’s difficult to do it all well. However, with a few key strategies and practices in place, not only can you take on the tasks your heart desires, but you can craft a mom life/work life balance that actually works and feels good. consistently present and productive.

As any aesthetician knows, beauty is so much more than skin deep. in this episode, I’m talking with makeup artist, beauty expert, and self-love activist, Sara Drury, to discuss the role of inner beauty in our work as aesthetic experts and how her shift in helping her clients discover their inner beauty has changed and grown her business.

With video content becoming more popular by the day and attention spans getting increasingly shorter, Instagram Stories are a surefire way to give your ideal audience kind of content they’re looking for. In this episode, I’m giving you six ways to leverage your Instagram Stories and create more opportunities to connect, start conversations and convert your Instagram connections into clients.

What’s the thing that sets you apart from the aesthetician down the street who offers the same services you do? The answer is YOU. In marketing terms you’ll hear your standout qualities dubbed as your “brand,” but the truth is, your brand is simply the way you show up. In this episode, branding expert, Salt Freedom is breaking down what it means to be your brand and how to reflect inward to help determine the visuals and messaging of the brand you showcase online.

We all have our zones of genius, and spa retail sales is mine. In past episodes, I’ve spoken to the challenges many aestheticians face when trying to make retail sales a successful revenue stream in their business, but now I want to share how I came to love retail sales and my top tips for shifting your sales mindset to one of success.

“It feels pushy.” “I can’t afford to add that into my business.” “I don’t know how to sell.” These are all objections I commonly hear around the top of spa retail sales, and they’re all a bunch of nonsense. With an industry average of $30K in annual salaries for estheticians, I know we can do better, and the answer is retail. In this episode, I’m tearing down these objections and breaking out the math skills to show you how retail is the key to growing your business to six figures a

You know Instagram is vital for your aesthetic business, and now you’re starting to see influencers becoming more commonplace in your feed. Welcome to the new world of influencer marketing! In this episode, I’m talking with Gwen Lane, founder of the popular blog, The LA Girl, as well as Spark Society, a learning community for social media influencers, all about what influencer marketing can mean for growing your aesthetic business and how you can become an influencer yourself.