Summary: Today on the show, we’re talking to The Guide To Growth founder Helena Murphy. She talks candidly about the lessons she learnt about cash flow in starting and closing her first business and the questions you need to ask yourself to distinguish whether your business is viable and investable or not. We talk about the metrics every business owner needs to understand and the strategies to implement to avoid a feast and famine cycle with your cash flow. Helena also breaks down each fund-raising stage, the best time of year to pitch for capital and the numbers investors will be looking at before presenting an offer. If finances is something you shy away from in your business, this is the one episode you MUST listen to. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources www.thelifestyleedit.com www.theguidetogrowth.com Join The Lifestyle Edit Newsletter Community: http://bit.ly/2rVZVzo
