Marketing O'Clock - Digital Marketing News

Spotify's latest advertising announcement is music to our ears, while Facebook temporarily takes news content down (under) in response to proposed Australian legislation. And big news - Google changes the Partners program again! But this time it's nothing to be dismissed. In fact, we're rejoicing!

Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms. Plus we cover a take of the week from @lchasse on moving those tCPA budgets on up and @PPCGreg has a ICYMI that will save your accounts from Mobile App traffic.   In the lightning round for paid we cover 1:1 LinkedIn art sessions, the Walmart DSP & new Google Ad recos. This week in organic we cover auto appended Google My Business service suggestions, Amazon Byz Selz, and Google is paying publishers in the UK. In Social Twitter has record revenue, TikTok matriculated their own University and TikTok has recipe integrations. For all article links head to https://marketingoclock.com/ and subscribe for all articles in your inbox each and every week.

We talk Shop (Pay) about the new payment option available in Facebook and Instagram checkout. Violating Google News and Discover policies now leads to manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of control. Get all the show notes delivered each week in your inbox over at: https://marketingoclock.com/ 

YouTube's new Clips feature is great for when sharing a full video link doesn't cut it. Topic exclusions are in the works for ads in Facebook's news feed, Google SERPs go all TMI and Instagram's latest test is a story worth sharing. Not to mention more match type mayhem for Google Ads. What. A. Week. More at https://marketingoclock.com/

Microsoft Advertising rolls out new Filter Link Extensions - a format unique to their platform, which fill...ters the Marketing O'Clock team with joy. Pinterest tests featuring Story Pins at the top of the feed and Twitter Spaces makes updates worth hearing about.

On this Marketing O'Talk roundtable discussion, we have an All-Star guest list to talk about Google Ads! With us on today's show are: Ginny Marvin (@GinnyMarvin), former EIC of Search Engine Land & Marketing Land, https://twitter.com/ginnymarvin Anu Adegbola (@TheMarketingAnu), CMO at BrainLabs and host of #PPCchat Roundup Show, https://www.brainlabsdigital.com/ Mark T Saltarelli (@MarketingByMark), Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/ and Marketing O'Clock's Greg Finn (@GregFinn) will be your host for the show! We to talk about everything that happened to Google in 2020, the Good, Bad and "Not Significant". Our experts run through the changes, how they'd adapted and tricks that have been uncovered along the way. Finally, the experts talk about how to set yourself up to thrive with Google Ads in 2021 and beyond. https://marketingoclock.com/

What was the impact of last July's Facebook Ads boycott? The answer might surprise you. Plus, new insights from the PPC community could finally put the "smart" (marketers) in Google Smart Shopping campaigns.

Extra! Extra! Publishers can now see Google News performance in Search Console. And Google Ads has begun rolling out their Identity Verification requirements to advertisers. Which is fine, but the misleading email notification sent out should be dis-CARDED. Show notes at: https://marketingoclock.com/

This just in: there are still unanswered questions on the Internet. But never fear, Google's Question Hub is here! In other news, literally, YouTube videos make up 11% of all content featured in Google News.

Google acknowledges their visualization of passages in the SERPs wasn't the best way to communicate the change... we just wish they'd have thought about this BEFORE releasing it, and not AFTER. Our thoughts on that, plus TikTok and Instagram take a ride on the short videos carousel and we reveal the winners (and losers) of 2020, handing out the industry's most coveted awards, The Clockscars.

The App Tracking Transparency feature in Apple's iOS14 has the digital advertising community rattled. But don't worry, Facebook took out a newspaper ad in defense of small businesses... or their money. Meanwhile, Instagram is doing a Reel great job at mimicking TikTok and we can verify that Twitter will once again be handing out those fancy blue checkmarks. https://marketingoclock.com/episodes/apples-new-privacy-change-rocks-facebook-advertising-to-the-core/

On this month's episode of Marketing O'Talk, Google announced new Passage-Based ranking back in October that will potentially have major ramifications on overall rankings and future content creation (hopefully for the better!). Christine "Shep" Zirnheld & Greg Finn are joined by Cindy Krum of Mobile Moxie and Casie Gilette of KoMarketing to discuss both what it means from a technical standpoint and how it may impact your content creation plans.

No need to use your image-ination, Google's latest test uses interactive search results to help users picture what's on the page. Plus, the search giant releases greater control over sensitive ad topics with new Ad Settings, and LinkedIn's Product Pages give businesses a meme-free place to showcase their offerings. Full Show Notes: https://marketingoclock.com/

We think Google deserves a lump of coal in their stocking based on when they decided to roll out the December 2020 Core Algorithm Update. Plus, Shopify makes some (not so) ground-breaking predictions for the future of commerce, YouTube rolls out the red carpet for new  Premiere features, and Google Chrome is caught blocking "heavy" ads on publisher sites.   Full Show Notes: https://marketingoclock.com/episodes/december-2020-core-update-leaves-webmasters-feeling-not-so-merry

This week’s digital marketing news:  Google Ads is putting Gmail ads in its outbox and Amazon is reporting its biggest holiday shopping season ever. Plus, Facebook Ads’ product guy doesn’t want to hear about your problems, but we do!