Marketing O'Clock - Digital Marketing News

This week on Marketing O’Clock, Google announced that they’ll be showing site names on mobile search results. Google also says they’re making ads more distinguishable than organic results (we disagree). Plus, YouTube ADds new formats, TikTok launches a Smart Performance that doesn’t involve dancing, brand new features for Facebook creators, and new evidence that some Google Ads match types might be going aBROAD.    Subscribe to us on YouTube and fill out this form to claim your free PMin Sticker!  YouTube.marketingoclock.com -------------------------------------------------------------------------------------------------------------   Intro - 00:00 NEWS - 7:00 Take of the Week - 23:27 ICYMI - 25:15 Lightning Round Paid - 28:27 Lightning Round Organic - 38:07 Lightning Round Social - 42:49 Working Hard or Hardly Working - 47:11 Cool Tool - 49:14 Must Read Marketing Article of the Week - 50:17 Shooting the Heck - 54:24 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O’Clock, Look(er) at me now! Google announced that they’re unifying their BI products under the Looker umbrella, which means Data Studio is getting a rebrand. Then, Google Ads is putting your money where their mouth is with new tools to actually test their recommendations before applying them to your campaigns. Plus, keywords, and topics, and placements, goodbye! Google is removing some targeting options from YouTube campaigns. Subscribe to us on YouTube and fill out the form below to claim your free PMin Sticker!     YouTube.marketingoclock.com - https://forms.gle/mkR53PXdsohTBgWL9 ------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:15 Take of the Week - 17:35 Lightning Round Paid - 19:40 Lightning Round Organic - 26:57 Lightning Round Social - 39:12 Working Hard or Hardly Working - 51:41 Cool Tool - 54:56 Must Read Marketing Article of the Week - 55:52 Shooting the Heck - 58:56 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O’Clock, read it and reap the conversions! LinkedIn Document Ads allow people to read your gated content without leaving the platform. Then, Twitter is getting vertical video and might finally be getting a new owner. Plus, Microsoft Advertising is throwing a ton of new features at advertisers to kick off the new month. All this and more digital marketing news! Subscribe to Marketing O’Clock on YouTube and fill out the Google form below to claim your free PMin sticker! YouTube.marketingoclock.com https://forms.gle/mkR53PXdsohTBgWL9 ------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 5:27 Take of the Week - 20:11 ICYMI - 22:26 Lightning Round Paid - 23:43 Lightning Round Organic - 32:40 Lightning Round Social - 46:41 Working Hard or Hardly Working - 54:05 Cool Tool - 57:07 Must Read Marketing Article of the Week - 58:43 Shooting the Heck - 1:02:01 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O’Clock,     Google hosted another Search On event and we’re breaking down all the announcements. Learn more about improvements to Google lens translate, the expansion of Multisearch, shopping updates, new ways to explore Google maps and everything (bagel purses) in between! Then, Algo(od) things must come to an end. Both the September 2022 Core Update and the September 2022 Product Reviews Update finished rolling out on September 26th.     Thank you to this week’s sponsor, Selzy! Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49!   Link- selzy.marketingoclock.com ----------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 News - 8:33 ICYMI - 25:05 Lightning Round Paid - 26:46 Lightning Round Organic - 30:50 Lightning Round Social - 38:44 Cool Tool - 51:33 Must Read Marketing Article of the Week - 53:00 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

On this week’s episode of Marketing O’Clock, Google Ads’ new name for extensions is going to be a pain in the ass(et). Plus, if you thought Google wouldn’t launch more than one update at once, you were PRUven wrong this week. Catch up on this week’s digital marketing news with us!    Thank you to this week’s sponsor, Selzy!  Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49! selzy.marketingoclock.com -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------  Intro - 00:00 News - 6:45 Take of the Week - 15:49 ICYMI - 17:01 Lightning Round Paid - 19:00 Lightning Round Organic - 32:43 Lightning Round Social - 48:45 Segment Segment - 57:22 Working Hard or Hardly Working - 1:00:15 Cool Tool - 1:02:12 Must Read Marketing Article of the Week-  1:03:13 Shootin the Heck - 1:07:16 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

On this week’s episode of Marketing O’Clock, Google’s helpful content update finished rolling out just in time for the September 2022 Core Update. Microsoft Advertising has a new feature that will give you maximum reach for minimum effort. Plus, (first) party people will love Google’s new first-party data controls, you can now get into Google Shopping without a feed, and why Google might rewrite your performance max descriptions.     Thank you to this week’s sponsor, Selzy! https://selzy.marketingoclock.com Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49! ------ Intro - 00:00 News - 7:24 Take of the Week - 21:43 ICYMI - 24:42 Lightning Round Paid - 26:58 Lightning Round Organic - 39:39 Lightning Round Social - 45:36 Working Hard or Hardly Working - 50:46 Cool Tool - 53:05 Must Read Marketing Article of the Week - 54:28 Shooting the Heck - 59:32 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

On this week’s episode of Marketing O’Clock, whine and ye shall receive! An edit button is finally coming to Twitter! Then we talk about changes coming to the search query report in Universal Analytics and some Pintersting new product announcements from Microsoft Advertising. All this and much more digital marketing news on this week’s show.  Thank you to this week’s sponsor, Selzy! Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49! selzy.marketingoclock.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

On this week’s episode of Marketing O’Clock, we don’t (yet) have a lot of helpful information about the Helpful Content Update, but there is more news to cover this week! Twitter Circle launched, but we’re not sure if we get the point. Plus, we’re excited about an update to Google Ads automated rules that was manifested by on of hour favorite listeners! --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube are pod-sitively optimistic about the future of podcasts, investing in new podcast features on their platforms. All this and more news on this week’s show! --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature,  YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Advertisers are automatically opt(imiz)ed into new Google shopping ads titles and people were Searching for answers after a Google outage. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 2022 Product Review Update is also rolling out. Then, Google puts the "third" in "third-party", delaying the phase-out of third-party cookies for a third time. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads. Intro : 00:00 Google Multisearch : 6:26 Google Shares Deeper Audience Signals Insight : 9:28 Meta Bug Turns Off Some Facebook Ads : 15:14 Overlay Ads are Coming to Facebook Reels : 19:39 Take of the Week - SMX Advanced 2022 is Completely Free : 23:23 ICYMI - Google Impression Share Categorization Fix : 25:37 Lightning Round Paid : 27:05 Organic : 34:58 Social : 53:19 Working Hard, or Hardly Working : 1:07:06 Cool Tool : 1:09:59 Must Read Marketing Article of the Week : 1:10:37 Shootin' the Heck : 1:13:27

This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad formats. Plus, Microsoft's responsive search ads just got a little more veRSAtile. Intro : 00:00 New Twitter Ad Types : 5:26 Elon Musk Joins Twitter, is an Edit Button Coming? : 9:50 RSA Customizers Hit Microsoft Advertising : 16:06 Take of the week - Rand Fishkin: 18:27 ICYMI - Alban Brooke : 27:17 Lightning Round Paid : 29:21 Organic : 44:44 Social -  54:53 Working hard, or Hardly Working- 1:03:36 Cool Tool: 1:05:34 Must Read Marketing Article of the Week: 1:06:40 Shootin' The Heck: 1:10:25

Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells you about the good and bad of Google Analytics 4 in its current state and the privacy concerns that likely lead to the sunsetting of UA. Plus, what you can do to save your Universal Analytics data before it's gone forever and how to get started in GA4. Intro - 0:00  Google Universal Analytics (GA3 or Google UA) Is Going Away - 1:19  Google Analytics 4 Reaction and Thoughts - 1:58  What Is Missing From the Update? - 2:44  Why Google Announced the Update in March 2022 - 6:38  Advice For Anyone Not in GA4 Yet - 8:15  What Is Happening to the Data After July - 9:48  Other Options For Saving Your Data - 11:17  More Resources on the New Update - 12:40