Marketing O'Clock - Digital Marketing News

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model #google On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making its grand Appearance in Google Ads accounts. Also, there is an attribution revolution, what does this mean for your accounts? Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:48 Take of the Week - 21:25 ICYMI - 22:40 Lightning Round Paid - 24:17 Lightning Round Organic - 30:14 Lightning Round Social - 36:13 Working Hard or Hardly Working - 44:05 Cool Tool - 46:00 Must Read Marketing Article of the Week - 46:54 Shooting the Heck - 49:50 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

No More Flying Blind Musk Makes Twitter Algorithm Open Source #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’clock, Elon Musk opens our hearts by making the Twitter recommendation algorithm open source. LinkedIn is feeding us some product updates with improvements to the feed, search, and more. Plus, new travel features are taking flight in the Google SERPs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:37 Take of the Week - 21:23 ICYMI - 23:02 Lightning Round Paid - 24:02 Lightning Round Organic - 34:44 Lightning Round Social - 42:34 Working Hard or Hardly Working - 49:34 Cool Tool - 53:20 Must Read Marketing Article of the Week - 54:21 Shooting the Heck - 57:24 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Blue Check Yourself Before You Wreck Yourself Twitter Blue is Now Available Globally #twitter #twitterverification Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’Clock, Twitter is cashing in on blue checks. Twitter Blue now available globally and will make you pay to keep your verified status. Plus, move over Musk! Google is going full Musk-mode with their Google Ads verification badges. Then, by the power of 3, Google launched 3 new features for Discovery ads. -------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:29 Take of the Week - 17:45 ICYMI - 18:48 Lightning Round Paid - 20:01 Lightning Round Organic - 32:29 Lightning Round Social - 41:54 Working Hard or Hardly Working - 46:00 Cool Tool - 48:08 Must Read Marketing Article of the Week - 49:14 Shooting the Heck - 51:23 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O’Clock, free as a Bard!Google's AI chatbot is finally rolling out, and the reviews aren't great. Plus, buy buy, keywords. Microsoft will now let you target shoppers based on categories. Then, howdy partner! Why more Google Ads advertisers might be opted into Search Partner placements. Intro - 00:00 NEWS - 6:08 Take of the Week - 15:49 ICYMI - 18:41 Lightning Round Paid - 19:57 Lightning Round Organic - 27:06 Lightning Round Social - 35:11 WTH - 40:07 Working Hard or Hardly Working - 41:00 Cool Tool - 43:10 Must Read Marketing Article of the Week - 44:09 Shootin the Heck - 47:24 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Google Ads & You: Perspectives from an Agency, Xoogler & Googler #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This month on Marketing O'Talk Greg Finn and Christine Zirnheld (aka Shep) of Cypress North are joined by current Googler Ben Kruger and Xoogler Jyll Saskin Gales. The panel talks about this ins and out of google ads from their unique perspectives. This deep dive is packed with everything Google ads. The good, the bad, and everything in between. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads   This week on Marketing O’Clock, the search (ad) isn’t over! Rumor has it that TikTok is getting search ads. Plus, we’re not sure if we “like” Google’s latest SERP test and we’re super BuMMed after an announcement from Microsoft Advertising. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:05 Take of the Week - 14:25 ICYMI - 17:06 Lightning Round Paid - 17:58 Lightning Round Organic - 24:32 Lightning Round Social - 34:42 Working Hard or Hardly Working - 43:43 Cool Tool - 45:35 Must Read Marketing Article of the Week - 46:35 Shootin the Heck - 49:34 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/  This week on Marketing O’Clock, Meta is giving creators a 90-Second chance with a longer time limit for Facebook Reels. New LinkedIn report segmentation options are in good company. Google keeps it local with LSAs available to more businesses. Plus, Google is updating its desktop search experience and wants you to forget everything they said about Bard and search.  ----------------------------------------------------------------------------------------------------------------------  Intro - 00:00 NEWS - 6:48 Take of the Week - 20:11 ICYMI - 21:21 Lightning Round Paid - 25:22 Lightning Round Organic - 37:54 Lightning Round Social - 42:49 Working Hard or Hardly Working - 50:31 Cool Tool - 54:20 Must Read Marketing Article of the Week - 55:05 Shootin the Heck - 57:46 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Visit us at - https://marketingoclock.com/Join our  Discord Community - http://community.marketingoclock.com/  This week on Marketing O’Clock, positive changes are coming to Pmax in the form of brand negatives (and more new features!). Google Ads announced changes to location targeting options that will be of (presence or) interest to advertisers. New ChatGPT API paves the way for innovAItion. Intro - 00:00 NEWS - 6:08 Take of the Week - 21:30 ICYMI - 23:26 Lightning Round Paid - 25:10 Lightning Round Organic - 32:26 Lighting Round Social - 42:40 What the Heck - 47:38 Working Hard or Hardly Working - 49:27 Cool Tool - 51:22 Must Read Marketing Article of the Week - 52:02 Shootin the Heck - 54:35 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

On Marketing O'Talk, Shep and Greg are joined by Smarter eCommerce's Mike Ryan to discuss all things performance max! Now that advertisers have more experience with Google Ads' newest campaign type, we're discussing what we like about Pmax, what we would change, and tips and tricks for successful performance max campaigns for shopping or lead generation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/  This week on Marketing O'Clock, it pays to be verified and now you can pay to be verified with Meta's new subscription service. Plus, Google's responsive displays ads just got more veRSAtile by accepting vertical images. Then, aieu, adieu, to you and you and YouTube! Susan Wojacki is leaving Google after 25 years.  --------------------------------------------------------------------------------------------------------------------------------------------------------------  Intro - 00:00 News - 6:03 Take of the Week - 14:39 ICYMI - 19:11 Lightning Round Paid - 20:14 Lighting Round Organic - 36:32 Lighting Round Social - 43:34 Working Hard or Hardly Working - 46:31 Must Read Marketing Article of the Week - 50:15 Shooting the Heck - 52:51 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing control, and we have an update that will be music to the ears of YouTube creators everywhere. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ INTRO - 00:00 NEWS - 6:08 Take of the Week - 18:05 ICYMI - 21:34 Lightning Round Paid - 23:34 Lightning Round Organic - 34:20 Lightning Round Social - 43:41 Working Hard or Hardly Working - 51:19 Cool Tool - 53:51 Must Read Marketing Article of the Week - 55:31 Shooting the Heck - 58:30 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

On this week’s episode of Marketing O’Clock, it’s the battle of the AI chatbots as Google and Bing both launch AI powered search engines. Plus, we hope a new Google Ads feature is SETTING the tone for more positive changes to come. Then, Twitter makes a change that is out of character (count) for the platform. All this and more digital marketing news! ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- INTRO - 00:00 NEWS - 4:13 Take of the Week - 21:39 ICYMI - 24:04 Lightning Round Paid - 25:08 Lightning Round Organic - 37:43 Lightning Round Social - 43:47 Working Hard or Hardly Working - 49:07 Cool Tool - 50:59 Must Read Marketing Article of the Week - 53:55 Shooting the Heck - 57:36 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies about Google Ads’ new account-level negative keyword lists. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:42 Take of the Week - 21:16 ICYMI - 22:57 Lightning Round Paid - 24:23 Lightning Round Organic - 32:46 Lightning Round Social - 38:06 Working Hard or Hardly Working - 44:49 Cool Tool - 47:13 Must Read Marketing Article of the Week - 47:51 Shooting the Heck - 50:53 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023  This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Justice Department for monopolizing digital advertising technologies.  -----------------------------------------------------------------------------------------------------------------------  Intro - 00:00 NEWS - 6:17 Take of the Week - 20:18 ICYMI - 21:47 Lightning Round Paid - 23:44 Lightning Round Organic - 39:37 Lightning Round Social - 46:07 What the Heck - 49:27 Working Hard or Hardly Working - 51:57 Cool Tool - 53:08 Must Read Marketing Article of the Week - 54:04 Shooting the Heck - 56:02 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

We're kicking off Marketing O'Talk season 2 with a special SEO-focused episode. Join us as we look back at 2022 Google updates with Glenn Gabe from G-Squared Interactive (GSQi). Glenn and Greg tell you everything you need to know about the Page Experience Update, Helpful Content Updates, Broad Core Updates, Spam Updates, and Product Review Updates that Google Rolled out in 2022. Learn more about which sites were impacted, how they can recover, and tips for surviving and thriving across 2023 Updates. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message