Marketing O'Clock - Digital Marketing News

I/Only hope you’re ready for all of this I/O news. Google announces a huge expansion of their partnership with Shopify, as well as some new Google Photos integrations with Lens. Google also announces their new breakthrough Language Model for Dialogue Applications (LaMDA) to our mixed opinions. Plus, Pinterest debuts Idea Pins, a versatile take on the Story Pins launched last year.

This week, Twitter (kinda) drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other goodies. We also dive all the way into the new Youtube Shorts creation tools and make big plans to make big money with the Youtube Shorts $100M creator fund. 

Twitter adds a new ticketing feature and the ability to schedule a Space in its new audio rollout. We’ve got you covered on the latest Microsoft Ads update as it debuts even more new features including updates to phrase match and new ad formats. Plus, TikTok tries its hand at a new lead generation ad format.

Apple’s iOS 14.5 is APPealing to privacy advocates and APPalling to some digital advertisers. We’re here to tell you everything you need to know about the update. Plus, Spotify has a new podcast subscription service that makes Apple look like Scrooge McDuck and Google seemingly has a local car inventory search in development.

This week we're breaking down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar. Plus, Google is making advertisers' lives a lot easier with dynamic placement exclusions and a lot harder with "simpler" bid strategy organization.

John Lee from Microsoft Advertising announces exciting new features coming to the Microsoft Audience Network including video ads, Facebook campaign import, and more! We are joined by John and agency experts to break down what you need to know and opportunities for Microsoft Advertising.

In this week’s episode, the team gives 5 stars for Google’s recently announced product review algorithm update. Plus, Google has more anti-trust issues thanks to their accidentally leaked project Bernanke and Google Ads launches new automated features that you’ll want to opt-out of.

Regex data filtering comes to Search Console, Microsoft Ads is feeling like the MAN as it debuts a fistful of features, and we weigh in on a conversation over platforms, algorithms, and the users who shape them.

Microsoft Advertising launches auto-applied ad suggestions and a new ad unit to help drive sales. Plus, create now and post later with Instagram Story drafts and Google Ads clarifies their first-party data requirements.

In this month’s episode of Marketing O’Talk, Greg Finn sits down with an all-star cast of lead generation experts to discuss their experience with lead generation ads, along with their best practices to make their efforts count: Michelle Morgan, Director of client services at  Clix Marketing, co-founder of Paid Media Pros Joe Martinez, PPC Legend, notable marketing writer and speaker, co-founder of Paid Media Pros Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular)

Building a community on Facebook turns out to be a recipe for disaster for the New York Times, Twitter addresses widespread user complaints (though not the one you’re thinking of), and things get inten(t)se over zero-click search data.

Google Ads confirms the "Smart Matching" filter spotted in the wild was a bug, squashing rumors of a new match type... for now. After all, they did acknowledge it was part of a test some advertisers opted into. Oh, and Google also released their annual Ads Safety Report.

Pinterest announced some new tools for advertisers, including a new video ad format that really hits home (feed). Google's upcoming, "simpler" bid strategies maximize confusion, and hotel booking links can now stay for free in the SERPs.

Twitter announces their version of Facebook's Groups, called Communities and enables users to charge followers for exclusive content. Google gives a FLoC about privacy, will not replace the cookie with another method of tracking individuals. And Instagram's new Live Rooms let users go live with up to three other people, assuming you don't already have video chat fatigue. <a href="https://marketingoclock.com/">Marketing O'Clock</a> <a href="URL"> https://marketingoclock.com/</a>

This week we are talking funnels. We start by breaking down and explaining the sales funnel and the differences with the marketing funnel (and how they fit together) then head on in to the complexities of marketing to each stage. From messaging, offers, intent and networks - we break down best practices and how to success in a full-funnel approach. With us on today's show are: Glenn Schmelzle, founder pf Marketing What's New, host of the "Funnel Reboot Show" https://marketingwhatsnew.com/ Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing https://komarketing.com/ Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/ and Marketing O'Clock's Greg Finn will be your host for the hour! We will be covering the following throughout the panel: - Different Types of Funnels - Messaging/Offers/Intent at different stages - Networks and ad types that work - Post Conversion opportunities For more information or to subscribe to our podcast, head to: https://marketingoclock.com/