Marketing O'Clock - Digital Marketing News show

Marketing O'Clock - Digital Marketing News

Summary: Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

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Podcasts:

 Don't Shop Believing. Facebook Launches Shops for Small Businesses. - Ep. 123 | File Type: audio/mpeg | Duration: 5066

In this week's digital marketing news, businesses set up shop on Facebook, choose your Twitter conversation settings, Shopify updates pave the way for the future of e-commerce, Google reunites with image extensions after phasing out gallery ads, and Walmart's attempt to compete with Amazon never takes off.

 All the hubub about Bing News PubHub - Ep. 122 | File Type: audio/mpeg | Duration: 3994

In this week's digital marketing news, Bing News PubHub has big news for news publishers, gift card and donation page links are the latest helpful feature from Google My Business, pin marks the spot of your favorite Instagram comment, new Facebook brand safety controls give control back to advertisers, and GIFs have entered the SEO conversation.

 Search Results MAY Vary. Google's Latest Core Update - Ep. 121 | File Type: audio/mpeg | Duration: 4017

In this week's digital marketing news, Google launches another perfectly named core update, Shopify brings shopping into the 21st century, Google Smart Shopping introduces new conversion goals, Google highlights their efforts through the COVID-19 pandemic, check these website vital signs for a healthy user experience, and we open the floor for debate if stats should be taken as facts.

 Log In Losers, We're Going Shopping. Shopify Launches Shop App - Ep. 120 | File Type: audio/mpeg | Duration: 4936

In this week's digital marketing news, Shopify reinvents their mobile app, Snapchat shows will return shortly after this First Commercial break, Affinity Audiences added to Google Shopping Ads, Microsoft launches cookie-based experiments, correlation does not equal causation when it comes to SEO, and The Force to control an entire twitter hashtag Disney Plus uses.

 The Shop Heard 'Round the World. Google Shopping to Feature Organic Listings - Ep. 119 | File Type: audio/mpeg | Duration: 5571

In this week's digital marketing news, shop organic listings on Google's shopping tab til you drop, Google Ads isn't playing Guess Who with advertiser identity verifications, Facebook campaign budget optimization goes from obligatory to optional, small business meets Google Ads credit, Google organizes search results into separate subtopics on the sidebar (say that 5 times fast), and learn how to take your email list from 0 to 100 real quick.

 Build YouTube Videos From The Ground Up. Some Assembly Required. - Ep. 118 | File Type: audio/mpeg | Duration: 4567

In this week's digital marketing news, Google's latest tool transforms static images to smooth videos, LinkedIn's company targeting filters grow, Amazon cuts affiliate payouts to the bone, columns across Google accounts sync up, live from YouTube it's Google's Webmaster Conference, search winners and losers amid COVID-19 impact, and Facebook revolutionizes the art of messaging your significant other.

 Amazon Product Targeting Helps Merchants Hit The Bullseye - Ep. 117 | File Type: audio/mpeg | Duration: 5160

In this week’s digital marketing news, Amazon Sponsored Ads hit the target with product targeting, Microsoft Advertising's new conversion goal inclusion option scores big with advertisers, Google's featured snippet isn't as featured as it appears, explore new shopping features on Pinterest, and Quibi kills the heart of meme sharing without skipping a beat.

 Facebook Gets Series-ous About Video Content - Ep. 116 | File Type: audio/mpeg | Duration: 4135

In this week’s digital marketing news, Microsoft Ads designs more multi-account features, working from home and desktop searches go hand in hand, Facebook premiers new video tools, Pinterest checks out retailers for their verified program, and curiosity about manipulating search engines landed The Tiger King in a lawsuit.

 Back That Asset Up. Better Reporting for Google App Campaigns - Ep. 115 | File Type: audio/mpeg | Duration: 4669

In this week’s digital marketing news, Google's new asset reporting features improve the gaming experience, Bing charges full speed ahead with instant indexing, SpecialAnnouncement data for coronavirus-related content is supported on Bing, Pinterest Today shares worldwide trending topics, and these unlucky parents had a series of unfortunate events occur at their first Zoom happy hour.

 Choose Your Own Ad Venture With LinkedIn Conversation Ads - Ep. 114 | File Type: audio/mpeg | Duration: 5079

In this week’s digital marketing news, LinkedIn launches a feature we actually want to have a conversation about, Google develops new properties to help update events, brands can create custom lenses in Snapchat, Facebook reaches out a hand to small businesses in a time of need, learn how to make the best of your working from home journey, and TikTok's policy is the definition of judging a book by its cover.

 Reddit’s Trendy New Ad Unit Lets Brands Takeover Search Tab & Popular Feed - Ep. 113 | File Type: audio/mpeg | Duration: 3986

In this week’s digital marketing news, advertisers takeover Reddit trends, maximize Google's portfolio bid strategies, mo' Stories mo' Facebook content, users in 2020 find engagement outside social media, our 'Coronavirus Roundup' reports on the latest COVID-19 updates, and a new TikTok trend allows you to do more than just burn calories while you sleep.

 Don’t Call Them Stories. Twitter Lets Users Share Fleeting Thoughts - Ep. 112 | File Type: audio/mpeg | Duration: 3598

In this week’s digital marketing news, our hope for Twitter launching useful features disappears in a fleeting moment, apply multiple metrics side-by-side to YouTube videos, YouTube creators are notified of new notification analytics, Walmart's addition of a membership program equals more perks for shoppers, and a 17-year-old high school kid passes Twitter's verification process as a fake political candidate.

 This is Not A Drill. Bing Webmaster Tools Hammers Out Awl New Features - Ep. 111 | File Type: audio/mpeg | Duration: 3713

In this week’s digital marketing news, slow and outdated Bing Webmaster tools turn fast and modern, you don't need to be famous to have a Google Search profile card, TikTok continues making brand positive moves, Google's new product feature makes shopping dreams a virtual reality, Search Console allows exporting with ease, and peanut butter weighs in on a long-disputed internet debate.

 Lights, Camera, New Conversion Actions in Google Ads - Ep. 110 | File Type: audio/mpeg | Duration: 4093

In this week’s digital marketing news, Google Ads allows advertisers to track more granular conversion actions as we take action against their new Partner requirements, Facebook is PINspired by another social platform, create on the go with Facebook’s Creator Studio mobile app, manager accounts can share audiences in Google Ads, Instagram may bring back chronological posts, and 2020 is the year of political meme campaigns.

 Partners In Crime? Google Partners Forces Sales Initiatives on Agencies - Ep. 109 | File Type: audio/mpeg | Duration: 4173

In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for advertisers IF they want to customize text ads, Google buries Network Domain and Service Provider data, and Harley Quinn is not box office or search engine optimized.

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