Marketing O'Clock - Digital Marketing News show

Marketing O'Clock - Digital Marketing News

Summary: Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

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Podcasts:

 Here ToData, Gone Tomorrow: Google Advertisers (Temporarily) Gifted With Full Search Term Reports | File Type: audio/x-m4a | Duration: 3975

This week on Marketing O’ Clock, Google Ads search terms (briefly) come out of hiding, and Tik Tok has a totally original stories feature. Plus, Facebook is developing new privacy-focused ads.

 First (Target) Impressions: Microsoft Decorates Ad Accounts With New Features | File Type: audio/x-m4a | Duration: 4468

This week on Marketing O’ Clock, Microsoft Ads announces a ton of new features, including Target Impression Share bidding, Dynamic Location extensions, and automated Multimedia extensions. Then, Mark breaks down why digital advertising costs are going up across the board due to unexpected second quarter gains. Plus, Google Ads Editor v1.7 adds support for Hotel ads and lead form extensions.

 A Look Behind The SERPtains: Google Now Shows Why Sites Rank | File Type: audio/x-m4a | Duration: 3648

This week on Marketing O'Clock, Google has a new About This Result panel that will allow users to see why the engine gave them the results it did. Image Extensions are being seen on desktop, and finally, Google has announced an addition to their summer onslaught of algorithm changes, the Link Spam update.

 Marketing O’Talk: Digital Marketing Reporting and Analytics | File Type: audio/x-m4a | Duration: 2251

This month on Marketing O’ Talk, Shep sits down with Sarah Burke, Christina Brodzky, and Anna Shutko to talk digital marketing reporting, data, analytics, and all things nerdy. Find out why data reporting and analysis matters, as well as some tips from the experts on using data effectively.

 Three Strikes & You’re Out! Google Ads Plays Hardball With Advertisers | File Type: audio/x-m4a | Duration: 3974

This week on Marketing O' Clock, Google is cracking down on ad policy violations with a new three strikes and you're out system. We REALLY hope they can do a better job at accurately calling out violations before it rolls out in September, 2021.  Then, YouTube rolls out premium subscriber-only live chats and polls. Plus, TikTok launches Spark Ads, giving brands the ability to retroactively sponsor trending content.

 Fly Away, Fleets! Twitter Closes the Book on Story-Like Posts | File Type: audio/x-m4a | Duration: 3144

This week on Marketing O’ Clock, the summer go core updates continues as the Google July 2021 Core Update roll out is finally complete. Plus, Twitter tells fleets to fly home, the temporary tweet feature will be removed August 3rd.

  SERPrise! Multimedia Ads Arrive in Microsoft Advertising | File Type: audio/mpeg | Duration: 4102

This week on Marketing O' Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will allow public officials to provide updates on previous posts.

 The Cookie Won't Crumble Until 2023 | Google's 3rd Party Cookie Phase-Out Goes Back In The Oven | File Type: audio/x-m4a | Duration: 4155

This week on Marketing O'Clock, Google announces that they won't be burning the cookies yet, as Google Chrome is delaying the planned 3rd party cookie phase out until 2023. Google has also decided to give spammers a taste of their own medicine, dropping two search spam algorithm updates within a week. Finally, Facebook announces a free newsletter platform creatively named Bulletin.

 Marketing O'Talk: Essential PPC Tools for Advertisers | File Type: audio/x-m4a | Duration: 2564

This month on Marketing O' Talk, digital marketing experts share essential tools for Google Ads, Microsoft Advertising, & more! Christine Zirnheld and Greg Finn are joined by Andrea Cruz and PPGreg to talk about Google tools like keyword planner, Google Ads Editor, and Data Studio. Plus, the bunch discusses some standout third-party tools you'll go bananas over, from research tools like Scrapebox and Semrush, to landing page tools like Microsoft Clarity and Hotjar. Listen to learn all the tools you need to move your accounts in the ripe direction.

 Audio(s) Clubhouse? Spotify & Facebook Launch New & Improved Social Audio Spaces | File Type: audio/mpeg | Duration: 4712

This week on Marketing O’ Clock, the audio l̶a̶n̶d̶s̶c̶a̶p̶e̶ soundscape is getting even more crowded as Spotify announces Greenroom and Facebook launches Live Audio Rooms. Google rolls out a slew of new features for Small Business Week, including simplifying YouTube ad creation for SMBs and adding the ability to edit your GMB profile right from search. Plus, Google announces Ads Creative Studio, an ad creation tool and asset library which incorporates tools like Director Mix and and Dynamic Display.

 Insights for Sore Eyes: Search Console Insights Help Marketers See Performance Clearly | File Type: audio/mpeg | Duration: 4143

This week on Marketing O'Clock, it's love at first Insight when Google Analytics and Search Console data come together for new Search Console Insights. Plus, Amazon websites are going to block Google's FLoC, new reports are here 4 marketers in Google Analytics, and Shop Pay is available to all shoppers on Facebook and Google, regardless of whether the merchant is a Shopify retailer.

 Apple’s Mail Privacy Protection Feature Fails to Deliver for Email Marketers | File Type: audio/x-m4a | Duration: 4651

This week on Marketing O'Clock, email marketers will want to unsubscribe from Apple's Mail Privacy Protection feature. Twitter finally releases the Twitter Blue subscription service, and we break down all the cool (and uncool) new features. Plus, Moz is acquired by iContact and we take a look at the effects of the June 2021 Core Update.

 Live From Your Office, It's Google Marketing Live! | File Type: audio/x-m4a | Duration: 4428

We’re coming at you live with all the latest Google Marketing Live News! Performance Max campaigns are expanding to more advertisers, image extensions are out of beta, and much more. Google announces the creatively named June 2021 Core Update (and the July 2021 Core Update, too). Plus, Microsoft introduces a unified campaign management hub that includes Google and social platforms.

 LinkedIn's Eventful New Ad Type is Virtually Impossible to Ignore | File Type: audio/x-m4a | Duration: 3925

Snap gets it crackling and popping with announcements at their second partner summit, including some not so fashionable AR Goggles and new public profiles for businesses. LinkedIn debuts the new Event Ad type and Event Analytics tool to go with it. Plus, Google quietly revealed new monthly spend limits.

 Google Smart Shopping Campaigns: The (Smart) Advertisers' Guide to Structure, Optimization, & Reporting | File Type: audio/x-m4a | Duration: 2148

On Marketing O'Talk, we're joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google's Smart Shopping campaigns. Learn how to structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!

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