Marketing O'Clock - Digital Marketing News show

Marketing O'Clock - Digital Marketing News

Summary: Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

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Podcasts:

 Our FEEDback on What's Coming Next for Google Merchant Center | File Type: audio/mpeg | Duration: 01:02:55

Our FEEDback on What's Coming Next for Google Merchant Center   On this week’s episode of Marketing O’Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, inciting rage from our team. Plus, Twitter’s ne(s)t revenue is finally climbing.  ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 7:30 Take of the Week - 18:15 ICYMI - 19:55 Lightning Round Paid - 21:05 Lightning Round Organic - 28:13 Lightning Round Social - 41:07 What the Heck - 43:06 Working Hard or Hardly Working - 45:22 Cool Tool - 49:34 Must Read Marketing Article of the Week - 50:43 Shooting the Heck - 53:32 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 Drop It Like It’s Shop | Instagram Drops The Shopping Tab From The Nav | File Type: audio/mpeg | Duration: 01:07:01

On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into Performance Max ad placements (well… kind of). Plus, Google’s testing of auto-applied recommendations leads to testy advertisers. Subscribe to Agency Scoop Here - https://www.youtube.com/@CypressNorth ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:23 Take of the Week - 19:29 ICYMI - 21:53 Lightning Round Paid - 23:53 Lightning Round Organic - 36:01 Lightning Round Social - 46:55 What the Heck - 50:51 Working Hard or Hardly Working - 53:36 Cool Tool - 57:24 Must Read Marketing Article of the Week - 58:47 Shooting the Heck - 1:01:47  --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 Auto-Appalled! Google Ads Sets New Precedent on Auto-Applied Recommendations | File Type: audio/mpeg | Duration: 00:48:10

On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 News - 6:51 Take of the Week - 17:02 ICYMI - 18:27 Lightning Round Paid - 19:38 Lightning Round Organic - 23:46 Lightning Round Social - 29:41 What the Heck - 33:25 Working Hard or Hardly Working - 37:47 Cool Tool - 40:33 Must Read Marketing Article of the Week - 41:47 Shooting the Heck - 43:42 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 Bird’s-Eye Views. Twitter Rolls Out View Counts for Tweets. | File Type: audio/mpeg | Duration: 00:58:18

This week on Marketing O’Clock, it’s our final news show of 2022! Twitter is putting the number of impressions a Tweet has in plain “View”, there is a new AI search engine that YOU should check out, and  we may have finally found the secret to getting put on the do not call list from Meta Ads! ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro 00:00 NEWS 7:30 Take of the Week - 14:08 ICYMI - 16:50 Lightning Round Paid - 18:56 Lightning Round Organic - 25:33 Lightning Round Social - 32:02 What the Heck - 39:24 Working Hard or Hardly Working - 42:59 Cool Tool - 45:16 Must Read Marketing Article of the Week - 46:25 Shooting the Heck - 50:09 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 We Like You! We Really Like You! Presenting the 2022 Clockscars. | File Type: audio/mpeg | Duration: 00:56:43

On Marketing O'Clock, it's the 2022 Clockscars! On our 4th annual end-of-year award show, we're honoring our favorite Twitter follows, spicy marketing takes, and eye-roll worthy news stories of 2022. Plus, we're looking back at our favorite moments and biggest rants of the year. Who will win the coveted prize of Greg of the Year? Which 2022 Google update had the best name? And who was our BFF of 2022? Tune in to find out! --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 Google Recr(E)EATs their Quality Rater Terminology | File Type: audio/mpeg | Duration: 01:01:36

This week on Marketing O’Clock, On the second day of Christmas Google gave to me, two search updates rolling simultaneously. Plus, Google puts the the “E” in EEAT by adding “Expertise” to Quality Rater Guidelines. Then, Twitter squares up business profile avatars and rolls out a new affiliate linking feature for associated accounts. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:37 Take of the Week - 20:11 ICYMI - 22:14 Lightning Round Paid - 23:14 Lightning Round Organic - 33:55 Lightning Round Social - 41:54 Working Hard or Hardly Working - 47:54 Cool Tool - 49:46 Must Read Marketing Article of the Week - 50:55 Shooting the Heck - 53:51 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 Merry Content-mas! New "Content Ideas" are present in Search Console | File Type: audio/mpeg | Duration: 00:59:39

Merry Content-mas! New "Content Ideas" are present in Search Console #googlesearchconsole #contentideas   This week on Marketing O’Clock, discontent with your content? A rumored new Google Search Console feature is here to help. Twitter is making a change that feels out of character (count). Google Ads’ budget increase requests are no longer “limited” to the UI. Plus, I’m with the brand! We might have an answer to how much Pmax volume is branded search.   -----------------------------------------------------------------------------------------------------------------------   Intro - 00:00 NEWS - 4:15 Take of the Week - 14:20 ICYMI - 17:01 Lightning Round Paid - 20:02 Lightning Round Organic - 27:54 Lightning Round Social - 35:02 Working Hard or Hardly Working - 43:37 Cool Tool - 45:30 Must Read Marketing Article of the Week - 46:39 Shooting the Heck - 49:14 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 To Infinite Scroll & Beyond! | Google now has a New Desktop Experience | File Type: audio/mpeg | Duration: 00:59:08

This week on Marketing O’Clock, Google’s Helpful Content System now comes equipped with an unhelpful content classifier Plus, Google’s desktop search experience is a scroll new world. Then, Google announces a helpful new feature, but will the best-laid keyword plan go away? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:27 Barry's Charts with Greg - 13:19 Take of the Week - 15:16 ICYMI - 17:06 Lightning Round Paid - 20:20 Lightning Round Organic - 27:25 Lightning Round Social - 35:33 Working Hard or Hardly Working - 41:54 Cool Tool - 45:40 Must Read Marketing Article of the Week - 46:33 Shooting the Heck - 49:47 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 A (Web)Sight (Conversion) for Sore Eyes. Twitter Ads Announces Long-Awaited New Features. | File Type: audio/mpeg | Duration: 01:05:54

On this week’s episode of Marketing O’Clock, Twitter Ads announces website conversion optimization and other cutting edge new features that you won’t believe! Plus, Elon says more people are flocking to Twitter than ever before and reports relying on GA4 data aren’t Looker(ing) great. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------  Intro - 00:00 NEWS - 8:46 Take of the Week - 16:45 ICYMI - 18:16 Lightning Round Paid - 22:35 Lightning Round Organic - 29:52 Lightning Round Social - 39:10 Data with Sarah - 43:35 Working Hard or Hardly Working - 49:00 Cool Tool - 52:01 Must Read Marketing Article of the Week - 53:13 Shooting the Heck - 55:38 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 Inside Barry Schwartz | Marketing O'Talk On What Makes The Most Prolific SEO Journalist Tick | File Type: audio/mpeg | Duration: 00:34:36

It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and  founder of RustyBrick. In this episode, they discuss: -How SEO became Barry's passion -Why SEO is a difficult service to sell -Favorite projects he's worked on with RustyBrick -Tips for getting started in SEO reporting -How he keeps bias out of reporting -How Search Engine Land got its start -Favorite SMX memories -How Greg's interview skills stack up against Brian Williams --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 New Features and Ad Formats Coming to LinkedIn? You Better B2Believe It! | File Type: audio/mpeg | Duration: 01:04:49

This week on Marketing O’Clock. B2B advertisers are (Linked)In for a Treat. New features and ad gormats are coming to the platform. Then New YouTube feature helps creators (a)fill(iate) in gaps in their income. Plus, is Google getting worse? Join us as we search for the answer.    New YouTube feature helps creators (a)fill(iate) in the gaps     Plus, is Google getting worse?  Join us as we search for the answer   -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 3:36 Take of the Week - 14:33 ICYMI - 15:38 Lightning Round Paid - 17:09 Lightning Round Organic - 26:50 Lightning Round Social - 41:34 What the Heck - 48:33 Working Hard or Hardly Working - 51:21 Cool Tool - 53:31 Must Read Marketing Article of the Week - 54:46 Shooting the Heck - 57:29 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 Talkin’ Shop. Search Console Helps Merchants Keep Tabs on Google Shopping Listings. | File Type: audio/mpeg | Duration: 01:03:32

This week on Marketing O’Clock, a new Search Console feature keeps tabs on Google Shopping listings, Google wants you to know your (suggested) audiences in Google Analytics 4, and a rumored new feature would help Google advertisers Bid repeat customers adieu. Plus, Apple is searching for a new Web Search chief.   **************************************************** Intro - 00:00 NEWS - 8:52 Take of the Week - 23:58 ICYMI - 25:03 Lightning Round Paid - 28:09 Lightning Round Organic - 35:16 Lightning Round Social - 44:55 Working Hard or Hardly Working - 52:11 Cool Tool - 53:48 Must Read Marketing Article of the Week - 54:46 Shooting the Heck - 57:32 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 EXCLUSIVE Content is Now Available With Instagram Subscriptions | File Type: audio/mpeg | Duration: 01:07:03

This week on Marketing O’Clock, Google Ads advertisers were bugging out over a drop in conversions on November 3rd, the ELONgated story of the Twitter acquisition continues, and Only Fans who want to pay for content will be excited about Instagram’s new feature. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 4:48 Take of the Week - 23:53 ICYMI - 25:53 Lightning Round Paid - 28:23 Lightning Round Organic - 39:45 Lightning Round Social - 45:41 Working Hard or Hardly Working - 50:29 Cool Tool - 53:45 Must Read Marketing Article of the Week - 55:16 Shooting the Heck - 57:29 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 An Audience of None Google Ads’ Similar Audiences are being "Replaced" | File Type: audio/mpeg | Duration: 01:10:56

This week on Marketing O’Clock, Google Ads announced that they are removing similar audiences and they want you to replace them with features that aren’t similar at all. Plus, new Amazon ad formats are out for delivery and the show Musk go on as Twitter moves ahead after Elon’s acquisition. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:37 Take of the Week - 28:02 ICYMI - 30:02 Lightning Round Paid - 32:42 Lightning Round Organic - 46:06 Lightning Round Social - 56:04 Working Hard or Hardly Working - 1:01:49 Cool Tool - 1:03:06 Must Read Marketing Article of the Week - 1:03:49 Shooting the Heck - 1:05:45 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

 Personalization Takes (My Ads) Center Stage | File Type: audio/mpeg | Duration: 01:18:23

This week on Marketing O’Clock, Google’s My Ad Center rolls out for people who want their ads to be a little less up close and personalized. Plus, Facebook announced new features for groups, we give live reactions to new PMax features, and YouTube’s new look feels more like TV… or a hip salad chain.    Subscribe to us on YouTube and fill out the form below to claim your free PMin Sticker!     YouTube.marketingoclock.com  https://forms.gle/mkR53PXdsohTBgWL9  ------------------------------------------------------------------------------------------------------------------------------------------------------   Intro - 00:00 News - 6:03 Take of the Week - 23:34 ICYMI - 29:21 Lightning Round Paid - 30:06 Lightning Round Organic - 45:49 Lightning Round Social - 56:43 Working Hard or Hardly Working - 1:07:16 Cool Tool - 1:08:38 Shooting the Heck - 1:11:56 --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

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