Marketing O'Clock - Digital Marketing News
Summary: Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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- Artist: Cypress North
- Copyright: Cypress North
Podcasts:
On this week's episode of Marketing O'Clock, Google turns featured snippet winners into losers with third-party links, Instagram expands branded content offerings, and Snapchat will literally pay you to use their new "Spotlight" feature.
On this Marketing O'Talk roundtable discussion, Shep and Greg are joined by SEO experts Glenn Gabe (@glenngabe) and Samuel Schmitt (@samuelschmitt) to talk about Google Web Stories. Our experts will walk you through Web Story creation, the different tools available, how to optimize Stories for Google Search and Discover. Plus, get inspired by real-life examples of engaging Web Story content from publishers, brands, and content creators.
On this week's episode of Marketing O'Clock, Twitter tells a familiar "story" with new Fleet feature, advertisers can now run carousel ads on Twitter, and YouTube can put ads on your videos whether you like it or not.
Core Web Vitals will become ranking signals in for Google Search in May 2021, a technical error leads to Facebook Ads accounts being mistakenly disabled, and Search Engine Journal highlights 10 PPC trends to watch for in 2021.
On this week's episode of Marketing O'Clock, LinkedIn proposes more account-based marketing efforts with new Company Engagement Report, find the best deals in the SERPs with Microsoft Advertising promotion extensions, and full day YouTube masthead ad placements sail off into the sunset.
This week's digital marketing news: Microsoft gives Google Analytics a run for its money with new Clarity product for webmasters, new YouTube features that creators won't want to sleep on, Adobe has predictions about 2020 online holiday shopping, and Pinterest announces a slew of new eCommerce features.
This week's digital marketing news: Google announces passage-based ranking, the Department of Justice is suing Google over antitrust violations, and Facebook and Google release new eCommerce features just in time for the holiday season.
We give a warm welcome to the new/rebranded Google Analytics, attribution improvements in Google Ads, and Google Search data in Google Podcasts Manager.
On this week's Marketing O'Talk roundtable, we have an all-star cast to talk about LinkedIn Advertising. In this special bonus episode roundtable panel, we break down advanced strategies, ways that Google Advertisers can succeed with LinkedIn ads, and where the platform is going in the future. With us on today's show are: AJ Wilcox, founder of B2Linked, host of the "LinkedIn Ads Show" https://b2linked.com/ Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing https://komarketing.com/ Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/ and Marketing O'Clock's Christine Zirnheld (aka Shep) will be your host for the hour! We will be covering the following throughout the panel: - Introductions & Format - Debunking LinkedIn Myths - Your Go-to LinkedIn Strategies - LinkedIn Ads vs. Google Ads - What's Next For LinkedIn Ads For more information or to subscribe to our podcast, head to: https://marketingoclock.com/
This week's digital marketing news: Google Ads announces new machine-learning powered Insights Page and automated Performance Max campaigns. Plus, new advanced formats for Google Ads Responsive Display ads launch and Facebook delays their attribution-window change. See more at https://marketingoclock.com/
This week's digital marketing news: Cloudflare launches privacy-first analytics, Google Ads now has an auto-applied recommendations feature for bad advertisers, Facebook removes the 28-day attribution window, and Google Ads rolls out free shopping listings worldwide.
This week's digital marketing news: YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift. YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift.
This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.
This week's digital marketing news: The wait is over, LinkedIn targeting rolls out in Microsoft Advertising. Plus, Facebook sets limits on the number of ads in an account, new filters for the Facebook ad library, multi-image extensions in Microsoft Advertising, and we still have a lot more to say about Google's removal of search query data.
Marketing O'Talk". On this deep-dive episode, special guests Julie Bacchini, Andrea Cruz, and Mark Saltarelli discuss September 2020 updates in the world of Google Ads. From search terms reporting changes, to the new UK DST fees and text ad rumors, we're discussing it all and we're not pulling punches.
