The Massage Therapists' Business & Marketing Podcast
Summary: A podcast for everything a massage therapist needs to run their business. We discuss topics like Facebook advertising, setting up your first clinic, online tools, when to hire, how to price your services & much, much more! This is a passion project to help bring more excellent massage therapists together with patients who need their help!!
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- Artist: Vicki Marsh
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Podcasts:
We are back with Part 2 of our 5 part series on running a successful Open Clinic Day/Week. This week we talk about the free marketing strategies we used to get 118 new patients in 1 day: Email Marketing (including segmentation) Templates Social Media Associates/Affliates Posters & Leaflets Asking for help! ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
Part 1 of a 4 part series on our HeadStart Health Open Clinic Week where we got 118 new patients booked in on one day AND worked with more patients in one week than we normally see in a month. Part 1: Planning and Concept Today I talk about WHY you might want to run an open clinic day/week, what to consider you want to get out of it, long vs short sell, when to schedule the week and why we work with other therapists and clinics for events like this. Next week Part 2: Marketing! ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
How are you are prepared to work to be successful? After a gruelling 5km row I realised it's all a choice - just how much do you want it? With plenty of other failing small business owners what is going to make you different? ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
As I'm about to head off for my summer holidays I share with you our tips on how to prepare for a stress free time away from clinic. Simple strategies for ensuring your patients know what is going, managing cashflow and guaranteeing you don't get a nasty surprise when you get back! ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
Today we talk everything about working with elite athletes with Cassandra Gramozi, from the North London School of Sports Massage. Cassandra has worked with elite athletes throughout her career and she shares her insider knowledge with us on the episode. In particular, she has some great advice for anyone wanting to work in elite sport and how best to place yourself for getting experience (and paid work) in this sector. Hugely valuable advice from an extremely experienced massage therapist Download her article here: Why volunteer and when enough is enough https://www.dropbox.com/s/hpfirjde05edfhr/Why%20volunteer_edited%20Newsletter%20version%20%28from%20office%20computer%29.pdf?dl=0 ---------------------- —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
Today we're doing something a little different....Lessons from the Gym. These episodes are recorded on iPhone headphones post-workout to share with you the tips, techniques and lesson from the gym that we can take into our business. I hope to use these sessions to share with you ways to work on your mindset, attitude and approach towards your clinic and your business!! ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
Want to know step-by-step how we implement price increases at our clinic? Today I take you through our price increase SOP for the Sports Massage Clinic as well as highlight some of the issues that can crop up if you don't plan for a smooth transition! BONUS - I also discuss how this most recent price increase had a huge increase in our sales! Spoiler alert - it had something to do with our block appt passes! ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
Today we talk with Graphic Designer Anja Jouli, to find out her top tips on creating eye-catching designs for your marketing. We go over: 1: Choosing visual elements 2: Brand consistency 3: Less is more (Spark Post - https://spark.adobe.com/about/post ) 4: Good quality stock images (https://unsplash.com/) 5: User feedback As a podcast listener get your 30% off branding review with Anja contact her at anna.jouli (at)gmail.com ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
Download your FREE Facebook Ads Mistakes ebook at: http://www.massagetherapistbusinessschool.com In today's episode I go over the top 5 mistakes we see therapists making when they create FB ads. And most importantly how to fix them! Facebook can be extremely lucrative in getting new patients into your clinic if used correctly. But marketing on Facebook can also be very expensive if you don't get it right! Avoid the top 5 mistakes all therapists make when advertising on Facebook and start bringing in good leads to your clinic today! Download your FREE Facebook Ads Mistakes ebook at: http://www.massagetherapistbusinessschool.com ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
An epic episode with EVERYTHING you need to know about running a successful Groupon campaign! This episode comes with a 15 page FREE eBook & Checklist which you can download at: https://headstartclinics.mykajabi.com/blog/ep-17-everything-you-need-to-know-about-groupon Groupon is hard work, for sure - but there are some very simple things you can do to ensure you run a successful, and profitable campaign Download your Groupon Checklist at: https://headstartclinics.mykajabi.com/blog/ep-17-everything-you-need-to-know-about-groupon --------------- —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
When I finally understood patient lifetime value it made a HUGE difference to our business. It should definitely be one of those figures you monitor on a regular basis. In today’s episode we talk about: • What is lifetime patient value? • Why is the lifetime patient value important?! • How to calculate it • Ways to increase lifetime patient value • Comparing between therapists ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
Today we bring on our first guest, Adam Cook, to talk about his experience buying a pre-existing acupuncture clinic. We go in-depth discussing 4 important questions you should ask when buying a practice: 1. Financial Reports - make sure you see the figures! 2. What are you buying? 3. Is the patient list any good to you? 4. How are you going to transition the clinic across? ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
Are you any good at massage?! Well make sure people know about it! Today's episode is all about reviews! We discuss: What are reviews? Why are they important? Where should you be getting reviews? 4 Strategies we use to regularly get reviews....why they work AND why they don't! And one bonus strategy we haven't yet implemented that many clinics use successfully to get 5* reviews on a regular basis! Join us on Facebook at The MT Business & Marketing Podcast: https://www.facebook.com/theMTbusinessandmarketingpodcast Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
What to do when you get a last minute cancellation! I go over strategies to fill your massage appointments when you only have a few hours left to get that booking! I run over the 5+ different strategies we use to fill a last minute cancellation at our Sports Massage clinic using patient information, emails, Facebook and pleas for help!
Bleurgh!! After getting stomach flu and having to cancel an ENTIRE day fully booked with patients I thought I would share my experience and what we do at the clinic to make things run as smoothly as possible! I discuss: New patients Rebooking patients How to contact patients Online booking software ;) And ideas on improving cashflow when you're not massaging Head over to: http://www.massagetherapistbusinessschool.com or find us on Facebook and request a free coaching call at https://www.facebook.com/theMTbusinessandmarketingpodcast
