The Massage Therapists' Business & Marketing Podcast

This one has caught me out many a time. Spending money on a new marketing strategy, for it not only to not work BUT also leave me well out of pocket. A 0% return on investment

Do you know what to do with your marketing but find you’re not doing it? Or find yourself stuck with the same number of clients and not being able to break through to a bigger, fuller diary? Are you finding that you’re coming up against the same obstacles with putting together a Facebook Ads, or raise on your website? It may not be a technical issue that you actually have a problem with - it could be a marketing mindset issue! Listen to today’s episode to discover if your marketing mindset is moving forward, or holding you back in your business And learn some tips and strategies to make easy shifts and unlock new earning attention in your business! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

We ALL have a dream practice in mind; gorgeous treatment rooms, waiting room fully stocked with refreshments for our clients, the ability to level up our knowledge with courses whenever we want. But that takes money And money means increasing prices, or marketing or getting pushy around rebooking. And nothing beats the feeling of helping that client we KNOW we really needs our help. So of the two - I’d choose job satisfaction ANYDAY! But what if you didn’t have to choose?! You could have amazing client care, job satisfaction and all the money you want?! Listen in today’s episode for a Jedi mind trick to help stop you having to choose between money and job satisfaction FOR GOOD! And I have to give credit to this awesome book for inspiration for today’s episode You are a badass at making money by Jen Sincero: https://amzn.to/30tlA59 Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

Facebook Ads CAN be a super effective way to get clients in your practice on autopilot. But there’s a steep learning curve! And now more than ever, watching the pennies is important! So in today’s episode I’m going to share some tips to help you save money on your Facebook Ads so you can get a profitable funnel ASAP! If you are a beginner with advertising or want the reassurance of a step by step guide then check out the FB Ads 101 for Massage Therapists course here: https://www.massagetherapistbusinessschool.com/fbads101 Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

Fill your diary with the FREE 5 Day Massage Marketing Relaunch Challenge

Some of us are already open! And others very close And at the time of writing this, it’s looks like some US states may be on the path towards a second lockdown :( I am very much hoping that by the time this goes live it’s not the case FYI for those who want to know I try to prerecord the episodes and use a template to fill out and pass on the the rest to my awesome admin guru Jo. So it’s actually 26th June as I write hiding in the kitchen from the kids in my dressing gown! So what the heck should we expect our diaries to look like when we reopen? Reassuringly it looks like most therapists who have reopened are having a very good first few weeks. And this is EXACTLY why you should listen to this weeks episode. Because this is likely NOT to continue. But you can very easily know what to do if you know what’s coming. Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

The three mistakes I made when creating our clinics CoVid paperwork and how YOU can avoid them!

I’ve seen NOTHING on the topic Not one peep addressing the anger, frustration, fear and anxiety this whole past few months has brought up. I’m definitely more in the anxious camp. Worrying whether I’ll be safe at work, whether my business will be there, even worrying whether I’ll even feel the same connection to massage again or maybe I’ll just never want to do it again And then I see daily the anger and frustration, about who’s open and who isn’t. The injustice and the betrayal of being undervalued AGAIN in comparison to other therapies. You are not alone in this. Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

What are the most important pieces of paperwork we need to reopen safely? Link in comments for the free & paid CoVid specific admin bundles

Pricing is always a tough one. Generally we get torn between wanting to save the world and not be selfish and the stress of realizing our bank balance is never going in the direction we want. Should we increase prices to cover our new costs? Or decrease them because people haven’t been earning?! Don’t despair! Because in this weeks episode we walk through all the options and what’s going to make the most sense for you and why. Leaving you feeling confident about your decision making on pricing and taking one more thing off your mind! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

It turns out you can actually look at rebooking in a few ways. Which might explain why you’ve read different things about it! So in this episode we take a deep dive into your rebooking numbers. - What’s the best method to use depending on what stage of business you’re at. - Why different methods have you focusing on different things - Understanding why (and when!) you calculate affects your numbers! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

What do you need to ensure your business is protected when you reopen? I’m not talking hygiene and PPE processes to protect your clients and you. But what admin, processes etc do you need in order to know your BUSINESS is safe? Risk Assessments, insurance, cleaning checklists, Co-Vid 19 waivers - we discuss all of these in today’s episode to help you prep for offering in-person appts again Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business School: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

Running your business at the best of times leads you to question yourself. Am I going a good job? Why aren’t my rebooking rates higher? I don’t think I can do a FB Live. And self-reflection is a MASSIVELY important skill. It helps us to improve, move forward and ultimately master a topic/ Until it starts to work against you. So in this week’s episode we’re going to tackle this head on. Understanding HOW this self-doubt affects your business, and what you can do to fix it! Come join us over in the Massage Business Growth Strategies FB group at: www.facebook.com/groups/1806608596288134/ Or Join the Waitlist for Clinic Business Growth: http://www.massagetherapistbusinessschool.com/clinicbusinessgrowth

We’ve all tried running offers in the past - some successful, some well..not so much But it’s not always the easiest experience, you worry about too many people taking it up, too few, people no showing or the admin & tech side just blows your brain! So let’s talk about the different offer options that are out there; prepaid offers, Groupon & pay at the end of the appt.

Let’s deep dive into what’s REALLY going on whenever we do a marketing campaign - looking at some real numbers from my clinic Understand why you give up on your strategy way sooner than you should And how to set your expectations differently for our new ’normal’ post corona virus