Summary: When I finally understood patient lifetime value it made a HUGE difference to our business. It should definitely be one of those figures you monitor on a regular basis. In today’s episode we talk about: • What is lifetime patient value? • Why is the lifetime patient value important?! • How to calculate it • Ways to increase lifetime patient value • Comparing between therapists ——————————— —>Join us on Facebook at The MT Business & Marketing Podcast: http://www.facebook.com/theMTbusinessandmarketingpodcast —>Subscribe to the Podcast in iTunes: https://itunes.apple.com/gb/podcast/the-massage-therapists-business-marketing-podcast/id1211348323?mt=2 —>Want to learn more for improving your clinic? Head over to the Massage Therapists Business School http://www.massagetherapistbusinesschool.com
