The Massage Therapists' Business & Marketing Podcast

We're recruiting right now so in today's episode share with you all the things we look for in a CV when we're shortlisting. I go over all the different points, from qualifications & experience to the other easy, simple non-massage related things you can do to make sure your CV gets our attention and how to land your dream massage job! Make it easy for them to choose YOU! Find us on Facebook at: https://www.facebook.com/theMTbusinessandmarketingpodcast And over at: www.massagetherapistbusinessschool.com

Should you click that big blue Boost Post button?! In today's episode we talk about boosting posts on Facebook. I take you through the steps you need to consider when choosing to boost, WHY you are boosting and most importantly WHO you are boosting to. I talk you through step-by-step how to set up an audience for your local area meaning you are targeting patients perfect for your massage practice - not people that are NEVER going to come! Join us over on Facebook at: https://www.facebook.com/theMTbusinessandmarketingpodcast Or at the Massage Therapist Business School: www.massagetherapistbusinessschool.com

Quick update episode! It is coming up to the end of the tax year here in the UK! I've been working on my accounts this evening and I have some tips for you about your expenses! The end of the tax year is 5th Apr 2017 - so make sure you get your accounts in order! Join us on Facebook at: https://www.facebook.com/theMTbusinessandmarketingpodcast/ Or over at the Massage Therapists Business School: www.massagetherapistbusinessschool.com

Today we talk everything about Event Work! Every massage therapist should experience working at an event - and some can make a great living out of it. After attending an event this weekend that was a bit of a flop (I explain why!!) it prompted me to share with you all the prep work that we do when we consider going as massage therapists to any event. Listen to the full episode to hear all of my tips! Join us at: www.massagetherapistbusinessschool.com Or on Facebook at: https://www.facebook.com/theMTbusinessandmarketingpodcast/

Today we discuss all things Cancellation Policy - what it should contain, whether to enforce it and how to make sure that your patients know what the policy is. I share two bad experiences I've had enforcing a cancellation policy but explain why it's THE most important thing you should be doing! Join us on Facebook: https://www.facebook.com/theMTbusinessandmarketingpodcast/

Is it important to tell patients that your treatment may be painful? What benefits does explaining (or not!) your painful techniques give to the patient? Informed consent is always key when delivering a massage. This podcast tackles the topic of communicating with your patient about pain. What language do you use during the appointment to communicate with your patient? Is it helpful or just making things worse? Join us over on Facebook at TheMTBusiness&MarketingPodcast (https://www.facebook.com/theMTbusinessandmarketingpodcast)

Are CPD Workshops really worth the money? Will they help you be a better therapist or grow your business? And how should you approach CPD to get the most out of it?? In today's episode we discuss CPD workshops and what the real benefits of attending one really are!

In this episode we go online to show you 10 free & paid tools you should be using to help your clinic. But first! Come and Like our New Facebook Page over at https://www.facebook.com/theMTbusinessandmarketingpodcast/ 1. Google Analytics (https://analytics.google.com/) 2. Online booking (https://10to8.com/) 3. Email Marketing (https://mailchimp.com/) 4. Canva (https://www.canva.com/) 5. MeetEdgar (https://meetedgar.com/) 6. 99 Designs (https://99designs.co.uk/) 7. Podcasts (https://www.clinicaledge.co/podcast) 8. Wufoo (https://www.wufoo.com/) 9. Rev (https://www.rev.com/) 10. Google Docs (https://docs.google.com/) 11. Sweet Process (www.sweetprocess.com/) 12. Xero (https://www.xero.com/uk/)

In today's episode we reveal 3 simple, effective ways to increase your rebooking rate. Discover what we class as a good rebooking rate, and how to easily start improving it straight away. Rebooking patients is essential for the health of your business - without rebookings both you and your patients are missing out.

In this 2nd episode we discuss why you're failing to get new customers on Facebook, what you should be doing instead, and why you should be looking at the Fitness Industry for ideas on how to do things properly! Join us over on the Facebook page at: https://www.facebook.com/The-Massage-Therapists-Business-Marketing-Podcast-1875411122699609/

In this first episode I discuss discounting appts, should you even do this at all? Learn what we do at our clinic, I talk about how hard it's been to increase prices after you discount. In this episode I throw in some ideas of how to create good offers for your patients whilst still earning enough for yourself! Find us over on Facebook at: https://www.facebook.com/The-Massage-Therapists-Business-Marketing-Podcast-1875411122699609/