DKSpeaks Podcast: Internet Marketing, Blogging and Social Media Tips show

DKSpeaks Podcast: Internet Marketing, Blogging and Social Media Tips

Summary: The DKSpeaks Podcast is a weekly podcast where we discuss about practical and implementable internet marketing tips, social media tips and blogging tips that will help you make money with your internet marketing business. We ensure that these make money online tips are not overwhelming and can easily be understood and used by even a newbie internet marketer

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  • Artist: DK - Internet Marketer, Blogger, Social Media Expert
  • Copyright: Copyright © DKSPeaks Media - Internet Marketing and Social Media Tips

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 DKSP EP:25 – How to Find Profitable Affiliate Products to Promote – Affiliate Marketing Series:Part3 | File Type: audio/mpeg | Duration: 19:34

What affiliate product that you are promoting is the most profitable? In fact, the most common approach in affiliate marketing is to pick any random product that fits you interests or, plans and to start promoting it. And hardly do we notice the fact that this specific product is not converting and that it is not making any money. Imagine if you could spend the same time and effort in promoting a product that had a track record of excellent conversions. For the same amount of time, effort and money that had put in, you could have a lot more money. Hence, in this episode of the DKSpeaks Podcast which is part 3 of our series on Affiliate Marketing Basics, we will be discussing on this very same topic – How to find profitable affiliate products to promote. So that you start on the right foot and don’t waste to time and energy on promoting some products that don’t convert. How to find profitable affiliate products to promote? Affiliate networks have different ways of measuring the conversions of a product. And since helping affiliate marketers find good products to promote, in turn helps the networks themselves in making more money, they put everything that is relevant in identifying good and high converting products, across to their affiliates. As as affiliate, for you it then becomes just a matter of knowing what to look for. There are some basic metrics that can give you a fair idea of the profitability of a specific product or, offer and it is these metrics that we are going to discuss in this episode. While there are about 3 primary metrics that most affiliate network commonly use in measuring the profitability, there are some other metrics that are very specific to some of the affiliate networks. Here is what we will be discussing in this episode: * EPC or, Earning per Click * Commission % * Refund rates – This applies only to PPS offers and is basically the % of refunds * Sales Volume * Conversion % * Gravity – Specific metric to Clickbank Resources and Notes These are the resources that we spoke about in this episode: * Commission Gorilla * Clickbank * JVZoo * Warrior Plus * CJ.com * Shareasale.com Thank You for Joining Thank you all for joining me in today’s episode. I hope you liked todays episode. If you liked it, don’t forget to rate us at iTunes and Stitcher and also take out a few minutes to post a genuine review for the show. I would appreciate it because it really helps in the rankings of the show. You can share it with your social media circles using the share buttons below. Don’t forget to subscribe to the podcast to know when there is a new episode. You can subscribe to the podcast using any of the below links: Click here to Subscribe via iTunes Click here to Subscribe via RSS (non-iTunes Feed) Click here to Subscribe via Stitcher

 DKSP EP:24 – How to Get Accepted into Affiliate Networks – Affiliate Marketing Tips Part – 2 | File Type: audio/mpeg | Duration: 17:45

Did you get rejected yet again? Affiliate Marketing is all about finding the best affiliate networks and picking the best affiliate programs and offers. You might already know that but then all of this depends upon the best affiliate networks and the best affiliate programs approving your application. Continuing with our discussion on Affiliate marketing tips, in this episode which is part-2 we will primarily be discussing about things you need to keep in mind so that your application is approved and you are accepted into the top affiliate networks. How to get accepted into affiliate networks? If you are new to affiliate marketing, this would be your question especially if you have already applied to some of the top affiliate marketing networks. There is a 90% chance that you might have received a rejection from the network. Why? Affiliate networks have a lot at stake. They thrive on the trust and confidence of their vendors and partners. And vendors like to do business with affiliate networks who can guarantee them that there will be no fraud and that their interests are protected. In order to do so, affiliate networks have to ensure that they are recruiting and onboarding only the best affiliates. So if you are new, it is natural for networks to reject your application. The reasons are simple – * You don’t have enough sales  to show your credibility * They do not have the confidence that you really know about affiliate marketing and generating traffic. * They don’t even know if you are real person and if you are joining the program to making money The bottomline is that your applications are usually rejected because you are unable to prove your credibility. How to Get Accepted into Affiliate Networks? Now that we have understood the reasons behind an affiliate network rejecting your application, we know what our course of action should be. So in order to understand how to get accepted into affiliate networks, you need to know how to build credibility in your applications. And that is what we will be discussing in this episode of the DKSpeaks Podcast. Here are just some of the things that we will be covering in this episode. * What are the 2 reasons why affiliate networks reject your application? * What are the things you need to keep in mind when you apply to an affiliate network? * What are the 3 most important things to do in order to ensure you get accepted into affiliate networks? * The one thing that can be the difference between acceptance and rejection into an affiliate program. While we will be covering most of the aspects related to getting accepted into affiliate networks in detail in this episode, we might still have missed some of the things that you would have wanted to know. You can write to me using the contact button on this website and I will record an episode to cover those aspects as well. Resources from this Episode These are the resources that we discussed about in this episode: * Save My List * iwriter * Constant Content * Textbroker * Upwork * Elance I recommend iWriter for your article writing needs because they are an amazing service so far as quality of article, options and customer service is concerned. Thanks for Joining I sincerely would like to thank you all for joinin...

 DKSP EP:23 – Types of Affiliate Marketing: Making Money With Affiliate Marketing Series – Part 1 | File Type: audio/mpeg | Duration: 18:37

What’s the difference between CPA and PPL? Now that is a question that I get often in the emails that I get. In fact when I started off with affiliate marketing, this was the term that I was confused about the most. I didn’t too much time into researching it and probably that is why I never really got into the CPA networks. It was only after I had established myself as an affiliate marketer that I tried learning about CPA and even applied to the first CPA network. There are many more such things that newbie affiliate marketers are confused about. They struggle with things like which products to promote, what channels to choose, how to promote etc. Affiliate marketing is one of the most preferred and fastest way to start making money online. At the same time, if you do not have a plan in place, you might just end up amongst all the frustrated internet marketers who never make a single penny out of affiliate marketing. A couple of days back I received this email from one of my listeners. There could be many more like Chang who are still trying to make money with affiliate marketing and are not able to succeed because they are missing on some of the basics. So starting this episode, I will be producing a series on making money with affiliate marketing. And in each episode we will cover a specific aspect of affiliate marketing. We will also have actionable steps in each episode so that you are able to start off with your affiliate marketing business as you listen to each episode in this series. Types of Affiliate Marketing One of the biggest confusions that most newbies have is on the different types of affiliate marketing networks and which one to start off with. And with so many products pitching to teach you affiliate marketing and all of the free information available online with all of those affiliate marketing jargons, it is not surprising that most people starting off with affiliate marketing get lost in their first step itself. Overwhelmed by all the jargons, they pick the wrong option and very soon get frustrated because they do not know what to do get some sales. So in this episode we will be discussing about the different types of affiliate marketing networks and which one is the right one, when you are just beginning. Keep in mind that all affiliate network are not equal. While a network like Commission Junction is quick to deactivate any affiliate who has not made any money for a period of x days, there are other networks like Clickbank with whom you can be for the lifetime, not generate a single penny in commissions and still stay. Similarly some of the networks can be quite confusing when you first join them, whereas Networks like Peerfly and Clickbank is very easy to learn, navigate around and pick products that you want to promote. In this episode we will be discussing all of these. We will also be covering: * PPC (pay-per-click) and PPS (pay-per-sale) programs * CPA (Cost-per-action or, cost-per-acquisition) programs * CPS (Cost-per-sale) programs * Getting accepted into various networks * Which networks to go with when you starting off * Things to keep in mind when you are joining affiliate programs Resources mentioned in this Episode These are some of the resources that we spoke about in this episode – * MintsApp * Profit Canvas Affiliate Networks:

 DKSP EP:22 – 5 Different Ways to use Periscope for Business | File Type: audio/mpeg | Duration: 14:26

Are you on Periscope? It has become so common these days. Social Media channels get launched and suddenly there is a rush from marketers to make use of the latest thing in the market. Some work and yet others do not. We saw it with Ello and we also saw it with a lot others. The latest one now is Periscope and all of a sudden people are flocking to Periscope. Some of the big marketers found some advantage of using Periscope in their business and the word spread. Everyone is now trying their hands on it now. When Twitter and Facebook launched, we saw that the early adopters got an advantage above all the others. More than anything else, it was because of their relaxed policies. People abused it to an extent where the networks kept amending their policies and put a more stringent one in place, making it difficult for the late-comers to the party, to make anything obvious out of these networks. This is common with most social media channels and probably that is why there is so much of hype around Periscope, these days. What is Periscope? Periscope was a live broadcasting platform launched by Twitter, some time back. There were a lot of similar platforms that were available even before Periscope was launched. In fact Twitch was amongst the first ones in this segment. Then came Meerkat. And it was then that Periscope was launched even thought Twitter had acquired the app much before Meerkat was launched. All of these are solely phone based apps, meaning that the live broadcasting features are only available to a compatible phone. So if you plan to use Periscope or, Meerkat on your computer, you might just not be able to do that. And probably this is the USP about all these platforms. With mobile phones and tablets re-defining mobility, a live broadcasting tool on your mobile phone was just the right thing to engage with your audience even while on the move. Twitter realized it on time and acquired Periscope, though they were a little late in launching. But, whatever the date that they were launched, the hype has suddenly shifted to Periscope, probably because of it being a part of Twitter. Both Periscope and Meerkat uses Twitter, so obviously the advantage had to shift to the former one. Ways to Use Periscope for Business Live broadcasting tends to do really well in sales and marketing. We have seen that with the numerous webinars that the big guys in marketing run. Most of these webinars pitch high-end digital products and they sell well. The reason is obvious – live webinars helps in engaging your audience. The live interaction that the viewers have with the presenters also helps in building confidence and that is why these high-value products get easily sold on these live webinars. Periscope gives you a similar opportunity because you are able to interact live with your audience. The below 5 ways to use periscope for business will help you build a marketing plan around Periscope so that you are able to make the most out of the platform. * Run general interactive sessions * Run informative training sessions * Q & A sessions were you take questions from your audience and answer them. * Behind the scene sessions * Product Review, Unboxing and Demo sessions Running these live broadcasting sessions on Periscope will help you build authority for your brand and for yourselves. Resources from this Epsiode These were some of the resources that we discussed on this episode –

 DKSP EP:21 – How to Make Money Online Without Investment – Viewer Question | File Type: audio/mpeg | Duration: 21:04

“How to Make Money Online without investment?” 90% of the people coming onto the internet to make money, come in with this question. In fact I was not any different. I still remember the first time I searched the internet on how to make money online. I ensured that I add “without investment” to the end of the search query. As a matter of fact, I did not have any money to invest and that was why I came to the internet. But, after about 10 years of being online, I now realize that it was never a business with “no investment”. I found it a little strange when I first read this email from one of subscribers, who asked me how I could help him make money without investing any money. On speaking with him, I realized that he was well versed with pretty much everything about internet marketing and he had already spent a lot of money on books, courses and pretty much everything. And since he was living on social security he was almost on the verge of giving up. He had no more money to invest and that is why the question. On second thought, I felt he had a genuine problem. In fact nobody really teaches you how to make money online. They just show you how they make money. It is entirely upto you to follow what they do and replicate the success or, be left out. And in all of this, call it inaction or, not.. more people get left out than the ones who really are able to replicate the success of the mentors. But, yes.. he had a genuine problem and there could be many other who might have a similar problem. In fact, a similar question. So in this episode today, I will be discussing a simple strategy that helps you make money without really investing a lot of money. Keep in mind that there are some bare essentials that you need to start an online business like a domain name, a hosting account and an autoresponder. And all of these shouldn’t cost you more than about $50.00. Here are some of the things that we will be discussing in the episode – * A simple strategy to start making money online without investing a lot of money. In fact the investment is about $20.00 * How to drive traffic for FREE to your offer. * How to ensure profitability and scale the plan up. * How to use FREE autoresponder service to capture your subscriber emails. * Where to get cheap hosting Resources mentioned in the Episode These are the resources that we spoke about in this episode: * Hosting – Bluehost and iPage * Domain Name – Bluehost * Autoresponder – Aweber * Landing page builder – Thrive Content Builder, Optimizepress, Profit Builder, Captifire * PLR Products – PLR Assasin, IDPLR, Resell Rights Weekly Get a list of all the $1.00 hosting companies from the below link.

 DKSP EP:20 – 10 Most Common Facebook Advertising Mistakes that You Should Avoid | File Type: audio/mpeg | Duration: 19:21

The Facebook Advertising Wormhole! It’s something you can really get sucked into. And funnier is the fact that you will not even realize that you have just been sucked into a Worm hole. Facebook advertising is huge and it is becoming bigger and bigger each day. There are numerous products that are being launched all of which helps with advertising, rather marketing on Facebook. Most of these products deal with a certain element in Facebook marketing like some products help you create engaging images, some helps you write the ad copy, yet others help you manage all of this from one single dashboard. One such product that was launched recently was a web based application called Social Video Spark. Social Video Spark deals with video marketing on Facebook. We had discussed about video advertising in our last episode and how you can use it to your benefit. Native videos on Facebook is getting a lot of engagement and attention. But the biggest problem most marketers face is in not knowing how to upload videos to Facebook and optimize it so that it shows up on top of their Newsfeed. And Social Video Spark, helps you do that. A simple and easy to use formula in the application helps in uploading and optimizing videos on Facebook. You can order Social Video Spark at the launch discount from the link in the resources section below. If you are new to the entire Facebook marketing and advertising thing, then you might want to check out my free eCourse on Facebook Marketing Basics. In this Episode – 10 Common Facebook Advertising Mistakes We will continue with our discussion on Facebook advertising from our last episode and in this episode we are going to discuss the 10 most common facebook advertising mistakes that most people make and how to avoid them. Somewhere in the discussion you will realize that I too made these same mistakes and if you happened to do it yourself, then you need not be embarrassed. Because these are common mistakes that all of us make. What we will be trying to do in this episode is to find a solution to this and also looking at a better way of dealing with these mistakes. The Facebook advertising mistakes that we will be discussing in this episode are – * Not Building a Fanbase and running ads for Cold Customers * Targeting everybody and their DOG with the same ad * Not split testing Image * Picking the wrong objectives and then measuring it with the wrong Metrics. * Not creating Multiple Ads * Not reviewing the performance of the ads * Not testing with different targeting * Not organizing the ads, ad sets and Campaigns * Creating Poor Landing Pages * Not tweaking their ad copies for better conversions You would realize that most of these are mistakes that you too would have done at some point in time, if you have ever run a Facebook ad. Some of the tips that we discuss in this episode will help you overcome these. Resources from this Episode Here are some of the resources that we discussed in today’s episode: * Thrive Content Builder * WP Profit Builder * Optimizepress 2 * Social Video Spark Thank You for Joining I hope you enjoyed today’s episode and liked some of the tips that we spoke about. If you liked it, do rate us on iTunes, Stitcher and Soundcloud. It helps in the rankings of the show and will ...

 DKSP EP:19 – How to Use Facebook Video Ads Effectively for Your Business | File Type: audio/mpeg | Duration: 15:17

What was the one thing that you noticed about the videos that you see in your Facebook Newsfeed? Let me tell you! Facebook Videos in the Newsfeed autoplays but without sound. If you have not noticed it until now, you might want to go to your Newsfeed and check it out. With native videos turning out to be a huge opportunity for people advertising on Facebook, this is a very important development. Because if your videos do not have the capability of attracting your visitors without really playing sound, then your have lost the battle. And hence it has become even more important to understand every aspect of video marketing on Facebook, so that you don’t lose your money. This is what we will be discussing in today’s episode of the DKSpeaks Podcast. How to Use Facebook Video Ads Effectively? The last week we discussed about YouTube advertising and things that you should know about advertising on Youtube. I hope you tried your hands on YouTube ads after going through everything that we discussed about YouTube ads in the last episode. Before we get onto today’s episode, just a couple of things. I posted my latest review on eCover Authority which is a cool ecover creation application that is web-based. You can find more about it on my blog. If you are writing a book or, are planning to write one, then you need to check out Scrivener. Scrivener is a cool application that let’s you organize your thoughts and put them together into a book. Most established authors use Scrivener. It was available for a discounted price at stack social. You might want to check it out if you haven’t already bought it. In the last episode we said that we will discuss about Facebook video ads this week. So let’s get straight onto today’s episode on Facebook video ads. Facebook introduced native videos a few months back. In fact Facebook is now competing with Youtube so far as videos are concerned. You can upload video to Facebook and host it there. There is some talk that FB is giving preference to native videos more than Youtube videos that are being shared on Facebook. While there is no concrete evidence that this is happening, there are quite a lot of people who are saying that they have experienced this. I will not be surprised if they are doing that and why wouldn’t they do that. They would in fact prefer that the videos that are hosted on their servers be shown ahead of anything that is being shared from YouTube. It is in the former case that they benefit but in the latter case it is Youtube who will benefit. And Mr.Zuckerberg is smart enough to understand that the money is in hosting videos on his server and playing that on Facebook rather than sending all the traffic to Youtube. Videos are huge and from the success of Youtube and the millions that people are making on Youtube, it is very much evident that videos are source of money. So nothing surprising on Facebook deciding to host videos on their servers. Find what video to target for your ads, in a few Clicks. Click here! So, when Youtube was making all the money from hosting videos on their servers and running ads on them, it is just a matter of time that Facebook follows suit. In fact Facebook started video ads some time back and advertisers had an option of advertising videos with the objective of generating video views in addition to all the other normal objectives like driving traffic to your websites, increase page engagement, promoting posts etc. This is similar to the instream Youtube ads. This advertisement option is not widely used and for a lot of people who are using it,

 DKSP EP:18 – Understanding Youtube Ads and Why you might just be doing it all Wrong! | File Type: audio/mpeg | Duration: 21:58

Did you try YouTube video ads yet? Youtube ads have become one of the most sought after form of advertising these days, thanks to all the promotions from the GURUs. Everybody is talking about Youtube ads and making money with it. But how many of you are really making money with Youtube ads? Youtube ads today is where Google Adwords used to be about 6 years back. You could get a lot of cheap traffic and clicks for pennies. That is more than enough for any newbie to jump into advertising on Youtube. But before you take the plunge, it is important that you learn about all the different Youtube ads formats and how they work, so that you are able to identify the ones that will work the best for you. If you don’t do that, you might just end up burning your pocket and before even you could realize, you would have spent your entire budget with no real returns. Understanding Youtube Ads Hi, this is DK and welcome to episode 18 of the DK speaks Podcast. Video advertising is hot right now and everybody wants to take advantage of the recent developments in YouTube advertising and Facebook video views. Every other Internet marketing guru is coming out with a course that teaches video advertising and how to make money with it. Just like it was when Facebook advertising was the talk of the town, everybody is flocking to YouTube and Facebook and spending all their hard earned money on these video ads. But the million dollar question is how many of them are really getting a positive ROI from their investment and how many of them are really making money with these video ads. In this episode of the DK speaks podcast we will be discussing about video ads and what you need to know about all the hype in video advertising. Let’s first discuss about YouTube. I am A video advertiser and I have made a lot of money doing simple videos and putting them up on YouTube. Until about a couple of years back, there were all these black-hat methods that would generate and drive a lot of traffic to the YouTube videos, like buying video views, stuffing your description with all the keywords that you want to target, buying a ton of back links from social bookmarking profiles etc. but things have changed a lot in the last year or so. YouTube has become stricter and more intelligent and can now differentiate between black hat and white hat methods. It is hence that buying video views and stuffing keywords no more work. Driving traffic to your videos and getting them the rank on the first page of Google has become even more difficult. Internet marketers now have to discover new tactics and methods to get video views. It is here that YouTube jumped in with their video ads. In order to understand YouTube video advertising we need to first look at the different type of media ads that you can run on YouTube. These are – display ads, overlay ads, skippable video ads, non-skippable video ads. The most preferred out of these are the last two type of ads and it is these ads that most courses keep talking about. But is it really the ones that are the best for you? Do these ads fulfill your advertisement objectives? These are just some of the questions that nobody really cares to look at before advising you for a specific type of ad. In this episode we will be looking at these different type of ads and when should you use each of these. What Youtube Ad is Right for You? Let’s start with the display ads. These are just like any other media ads or, banner ads that you normally see on a lot of websites. The only difference being that these are your videos on your YouTube ch...

 DKSP EP17: Why You Shouldn’t Buy Another Social Media Advertising Course | File Type: audio/mpeg | Duration: 14:25

  What was the last internet marketing course that you bought? There is an 80% chance that it was a course to do with some social media advertising – most probably Facebook ads, and which promised you that you will make a ton of money, running these ads. Where did it end up? Did you actually make any money? Hello and welcome to Episode 17 of The DKSpeaks Podcast. I am back after a gap of a week. The last few days were extremely hectic and I desperately wanted to take some time out with my family. And I just decided to set off. You know this is one of the flexibility with this business. You don’t really have to rely on your BOSS to approve your leaves. I spent a few days away from the hustle and bustle of the city in a nice hill station named Coorg. Coorg is known for its coffee plantations and if you ever get a chance to visit India, then you should surely visit Coorg once. When I came back I saw that my inbox was full of mails from marketers promoting the latest launches. And while most of them were on software launches, there were a few that was promoting some of the latest courses. And some of them were courses that taught you how to run ads on Social Media sites and build your list using it. Social Media Advertising – What You Need to Know? Social Media ads are the most talked about topic these days. And every course promises you to help build your business with social media ads. It is true to a great extent that today social media ads can help you build your business. The traffic is cheap, it is targetted and it converts well. But all of this only if you understand how to do it the right way. Else even social media traffic is the same as that of Google Adwords or, just about any other paid traffic source. You will get burnt. Your investments will drain out faster you would have added them to your account. But what is the right way? It is this right way that every other course promises to teach you. But do they really do it? What is the difference in each of these courses that are released pretty much on the same topic. Let’s take an example – Facebook ads. There are numerous courses out there that talks about teaching you a secret sauce that you could use with Facebook ads and then make money or, build your list. But is there really a secret sauce? The Secret Sauce in running Social Media Ads Let us get this straight. There is no secret sauce in internet marketing or, for that matter any business. You need to do the basics and then test. Keep testing until you find what works. Or, follow what works and just do it repeatedly. But do you really think that someone who has discovered “What works” will share it with you for free? They will not. In fact it is this “What works” that these courses promise to teach you by charging you. But they will never share that winning campaign of theirs unless they know that it doesn’t work anymore. Do you really think that there will be a different “What works” in each of these courses? There isn’t. Because what works is plain and simple. It depends upon you, the time you spend, the money you put in and how you test your market. The process to do is all the same – it is the basics. So wouldn’t it be better if you just spent some time learning the basics and then invest time to analyze the results and pick the one that works for you. I ran ads in the body-building niche on Facebook some 10 months back. I started off with a crude ad and spent about $5.00 to test the market. There was a product on Clickbank that I was promoting. The ad didn’t generate any worthy traffic. I refined the ad and I kept doing it until I found people clicking on it. Then I started refining the landing page. I did it until I found that people were entering their email address into it.

 DKSP EP:16 – Tips and Strategies to Build a Successful Solo Ads Business – Part 3 | File Type: audio/mpeg | Duration: 15:44

Hello and welcome to episode 16 of the DK speaks podcast. This is part three and the final episode in building a successful solo ad business. In the last couple of episodes we discussed about some of the technical aspects of a solo ad business and what you need to do to build a successful solo selling business. One of the aspects that you might want to keep in mind is the fact that in order for you to run a successful solo ad business and to generate income from it every day you need a huge, responsive and interactive mailing list. Some of the strategies that we discussed in our last couple of episodes should help you build your email list. In this episode we will be discussing a few aspects that will help you scale your business. We will also be discussing some very important aspects of ensuring that you do not fail in your solo ad business. These are some tips that most people will starting out with a solo ad business tend to ignore and hence they end up on the losing side. Also keep in mind that building a successful solo ad business requires a lot of patience, perseverance, and hard work. If your aim is to make money without putting in some hard work then this business is just not for you. In fact most business might not be for you. Because all businesses require a lot of hard work and time to set up. But the beauty of an online business is that you can set it up and once it takes an autopilot mode you can forget about it and start making passive income from it. So on to the tips to building a successful solo at business. Tips to Building a Successful Solo Ads Business 1). Email subject lines – one of the most critical aspects in a solo ad business is the click through rate. If your click through rates are not good you might end up burning your list because you will send a lot of emails in order to generate the required amount of clicks. So how do you better your click through rates? In order to improve your click through rates, it is important that your open rates are good. And open rates can only be good if your emails have a compelling subject line. Your readers should be compelled to open an email and only then will they even attempt to click on the links in your email. And in order to compel people to open your emails, your subject line has to have the power to make them do that. Hence it is critical that you write compelling subject lines. So what does compelling subject lines mean? It means that the subject line has to be something that generates inquisitiveness, doubt, scarcity etc. In short it means that the subject line has to be something that picks on the emotions of your readers. Subject lines like “This is Scary”, “What surprise..”, “You are not going to believe this..”, “What can you do with $10?” as just some sample headlines. If you have understood the essence behind this, then you should be able to write headlines like these that do really well. Something that I have noticed is the fact that subject lines that have the word “FREE” in it, also tend to do well. But my recommendation will be to not overuse it. Because it will then lose the effectiveness and also program people to that specific term who will then only click on your emails if it has that word in it. 2). Email Body – Now that you have a good subject line, people will open your emails. But it does not end here. Once they have opened your email, you email body should be persuasive enough to make them click on the link. Here again the tip is in maintaining the element of inquisitiveness. You email body should be short, not more than 5-6 lines. Build curiosity in these lines. Continue your email body from your subject line. And don’t reveal everything and solve it. Leave it hanging and ask the reader to click on the link to know more.

 DKSP EP15: How to Successfully Build a Profitable SOLO Ad Business – Part 2 | File Type: audio/mpeg | Duration: 13:03

Welcome to Episode 15 of The DKSpeaks Podcast. This is DK. In this episode we will be continuing with our discussion on Building a SOLO ad business. I am assuming, you have completed the actionables that we discussed in the last episode and you are ready with selling SOLO ads. One of the minimum requirements that you need in order to sell SOLO ads is to have a list. And some of the strategies that we will be discussing today will help you in building you list while you sell SOLO ads. Understanding the Basics of a SOLO Ads Business Clickbanking – Clickbanking basically involves trading clicks. In clickbanking what you do is, you reach out to others who are interested in trading clicks. Basis what ever you agree upon, either you send them the clicks first or, they will send it to you. Once the first person has sent you the clicks, you start sending them the click in return. In a way, Clickbanking helps you build your list without actually paying in cash for the clicks that you are ordering. If you have a small list and can send over about 50 clicks, I will recommend that you start clickbanking and build your list. You will find a lot of people who might want to clickbank with you and it will not be difficult to start one. Gradually over a period of time, you will see that your list is growing and once you have a list size that can comfortably send about 100 clicks, you can start selling small solos. While clickbanking ensure that you are doing it with people who are reliable and have some credibility in the SOLO ads market. Else you might just end up sending your side of the clicks and not getting anything in return. Funnel Clicks – Funnel clicks are the clicks that you get as people go through the different points in a funnel. To put that into perspective let me give you an example. Let’s assume you are a subscriber on a list and you get an email which is a SOLO ad. You click on the link in the email and are taken to a squeeze page. There are 2 things that can happen. You either enter your email address into the optin box or, browse away from the page. If you browse away from the page, you are presented with an alternative option which is another squeeze page. Let us call this squeeze page 2. Now, If you opted into the squeeze page, you will be taken to a front-end offer which will be a paid offer which you can choose to buy. But let us assume that you exit the offer. You might then be taken to a thank-you page where you will be given the instructions on how to download the product that you opted in for. On this page, you might also see some banner ads or, even text ads. Similarly, once you have opted in you will receive an email with a link from where you can download the free product that you opted in for. When you click on that link you will be taken to a download page where again you will find banner ads and text ads. The 3 offers that we saw in this entire funnel – the Squeeze page 2, Banner ads on thank you page and Banner ads on Download page, all of these will be offers from others. These are all called Funnel Clicks. These clicks are sold at a different price, lesser than the normal SOLO clicks. There are people who even clickbank funnel clicks. Funnel clicks are not bad and if you get a chance to trade such clicks or, buy these clicks, I would recommend that you go ahead. These also help you build your list pretty fast at an extremely low cost. And if you are able to create a nice banner that then talks to your squeeze page, you can see some massive conversions from these funnel clicks. Whenever I find someone selling these funnel clicks, I ensure that I grab them. I have seen conversions upto 48% from these clicks and that is pretty good as far as I am concerned. Something that you might want to keep in mind in this is the fact that the conversions on the squeeze page 2 that we discussed a...

 DKSP EP14:How to Successfully Build Your SOLO Ads Business-Part 1 | File Type: audio/mpeg | Duration: 16:40

Hello and welcome to Episode 14 of The DKSpeaks Podcast. In the last week’s Podcast, we discussed about buying traffic especially using SOLO ads. There are a lot more strategies in SOLO ad buying which can help you get better ROI, build a huge list and at the same time get clicks for FREE. We will discuss these in some of the future episodes. In this episode we are going to be discussing about the SOLO ad business model and how to make money selling SOLO ads. Solo ads have been one of my favorite business model, primarily because of the fact that it is the easiest to setup and the fastest method to start making money online. And since good quality SOLO ads is something that a lot of people are after, you have a readymade market with a lot of buyers in it. I was a full time solo seller until a few months back after which I shifted my focus to product creation and coaching. Did I quit selling solos? No, I didn’t. I sell SOLOs even now but at a much lesser magnitude. But for the time I sold SOLOs I thoroughly enjoyed doing it. And so far as the money is concerned, in 12 days of starting to sell SOLO ads I was making money. First week was at $225, second week went upto $380, and by the third week I was making about $75 per day. A lot of people start off in internet marketing with that goal but never really reach that. And so in this episode you will learn how to achieve your goal with SOLO ads. Understanding the SOLO Ads Business Model One of the minimum requirements for running a SOLO ads business is to have a list. While building a list is not difficult if you use SOLO ads and some of the strategies that we discussed in our last episode, this is one of the biggest hurdle where people quit this business model. But, building your list will take some time. So how do you start a SOLO ad business immediately? I personally do not recommend running a SOLO ad business without a real list of yours but at the same time do recommend this strategy for beginners who do not have a huge list of their own. This method involves SOLO ad brokering. And what you do in this method is, you buy solo ads from people and sell it to others for a margin. Another tip that you want to keep in mind is to buy large and sell small. So you can buy about 500 clicks from a solo seller and sell 100 clicks each to 5 people. The benefit here is that since you are buying large you will get clicks at a much lower price which you can then resell at a higher price. If you are just starting off and are not very confident about getting customers, you can take the normal route of ordering clicks only when you have a customer who is ready to buy clicks from you. Whichever the method you follow, you stand to gain. You can sell the clicks that you buy at a margin of about $5.00 per 100 clicks and if you are able to sell about 1000 clicks a week, you earn about $50. I agree that is very small but it is a good starting point. Another tip here is to use these clicks to also build your list. Here is how it works. Whenever you send clicks to a link, there are people who will click on the links multiple times. But these multiple clicks don’t count towards the overall clicks that the seller is to deliver because you are actually paying for unique clicks. At the same time, these multiple clicks doesn’t benefit the buyer as well because more often than not these duplicate clicks don’t result in conversions due to the fact that these clicks are going to the same landing page that they have browsed away from earlier. You can make use of these clicks to build your list. You can use a rotator script to rotate the links. So all first clicks will go to the buyer’s links and all duplicate clicks will go to your link. And though this is not a lot of traffic, you will slowly be building you list using these clicks.

 DKSP EP13: Solo Ads Buying Strategies – How to Build Your Email List for FREE! | File Type: audio/mpeg | Duration: 23:09

Hello and welcome to episode 13 of the DKSPeaks Podcast. IN todays episode we are going to discuss about SOLO ads – how to generate traffic with solo ads and what is the key to success with SOLO ads. SOLO ads is one of the best forms of driving traffic to your websites, to your blogs and to your offers. While there is a lot of debate on whether SOLO ads is a good source of traffic, it is important that you understand that solo ads is a guaranteed form of traffic just like any other paid traffic source. There are a lot of advertising options like PPC, banner ads to drive traffic to your offers and to your websites. The same set of risk that you run with running any of these paid ads is what you will run with SOLO ads. But the only difference is that with solo ads it is easier to build a list. While you have no guarantee as to what is the amount of clicks that you will get for a set amount that you will be spending with most of these ads till the time you don’t go about refining it, analyzing it and setting it up the right way, solo ads stand to be a traffic source that is guaranteed to get you traffic, and to get you clicks and to get you optins. I had sold solo ads a lot until about a year and a half back after which I decided that I will only be promoting offers to my list, but during that one year as a solo ad seller, I witnessed a lot of scams. A lot of people who were scamming people by taking the money and not sending them the clicks and I also saw a lot of people sending junk traffic for amount that you pay but in all of this something that you need to keep in mind is that if you do your due diligence, do the analysis that is required, evaluate each of these solo sellers, go by the review that people post on most of these forums and Facebook groups, then you cannot go wrong. Buy from people who have credibility in the solo market, buy from people who have sold good quality solo ads, and you will not get scammed and you will not get crappy traffic for the amount that you spend. And considering the fact that you can get 100 clicks solo ads for just about $40, it is probably one of the cheapest traffic form of traffic that you can generate instantly to any of your offers. There are a lot of people who sell solo ads for about $30 per 100 clicks or, $35 per 100 clicks, I am not saying that these are not quality clicks. But you need to spend your time to go and evaluate what is the quality of clicks that these people send you. SO spend some time evaluating the sellers, reading through the review, and doing your due diligence and I am sure you will get a lot of good quality solo sellers who can send instant traffic to your offer and to your squeeze pages. Okay, so how to go about getting people to click on your ads and how to go about building your optin list using solo ads In this episode we are going to discuss about a few simple little tricks you need to keep in mind in order to get the best solo ads buys that you do in order to drive traffic. Solo Ads Buying Strategies What we are going to discuss about first is how to go about buying solo ads and ensuring that you get the best ROI. Okay so the first pre-requisite for an offer to be run through a solo ad is that you need a high converting or a good quality squeeze page. Now you know that with a squeeze page, you need to put forward an offer where people will have to enter their email address to get this freebie or, get this free offer. So it is important that the freebie that you are going to give in return for somebody adding their email address to the optin box has to be good quality. That offer need to entice your visitor to drop their email into the squeeze page optin box. How do you build such a product? It is pretty easy because of you are not a product creator, there are a lot of good quality PLR product that have a lot of good quality information in them.

 DKSP EP12: 10 Ways to Build Your Email List Fast from 0 to 10K in less than 90 days! | File Type: audio/mpeg | Duration: 21:25

Hello and welcome to Episode 12 of the DKspeaks Podcast. The last week was a happening one in Technology, thanks to the launch of the much awaited Windows 10. Microsoft was offering it as a free upgrade to all the windows 7, 8 and 8.1 users and considering that it was the first time that any version of Windows was being given away of free, it was more than news for everyone. In the first 24 hours itself there were close to 64 million downloads as per the stats on a windows central blog post. That is massive and this is just the beginning as per Microsoft. Will Windows 10 change the fortunes for Microsoft and what is the idea behind giving away the OS? These are questions that you will get answers to, only in the few months or, maybe years. In our last episode we discussed about email marketing best practices. I got a lot of questions from people asking me to record an episode on how to build your email list. There were a lot of people who said that they were struggling to build an email list and that this was their biggest pain point. So I thought why not do it right away as a follow up to the last episode because it was good to continue on the conversation rather than breaking it right now and coming back after a few episodes by which we would have lost the continuity. So in today’s episode we are going to discuss about 7 ways to build your email list from 0 to 10000 in the next 90 days. Don’t forget to take notes. You can also download this episode in case you want to listen to it at a later time. Before we get onto building an email list, there are a few things that you might want to keep in mind. Let us start with some of the metrics first. These are extremely critical in measuring your success rate and also in ensuring that you get a good ROI (return on investment). * Conversion rate : The numbers of visitors who enter their email address into your optin page. This metric is simple to calculate. It is the number of email address captured divided by the total number of visitors. * CTR – Click through rate : How many people are clicking on your ads and going to the optin page. * Cost per click: This is amount of money that you are paying for every click to your optin page. All of these metrics might not be relevant for all of the aspects that we are going to discuss today but more or, less these are the ones that you will need to measure the effectiveness of your list building campaigns. You need to also keep in mind a few other aspects: * It is important that your conversion rates are good, else you might be losing a lot of money. You might not actually be spending real money on buying traffic but still, every visitor who comes to your landing page or, optin page has a cost attached to it. Assume that you conversion rate is only 15%, meaning only 15 out of the total 100 people who visited your page actually entered their email address into the optin box. Compare it with a 30% optin rate. Which is better? Of course, it is 30%. For the same amount of traffic you are getting 15 additional subscribers. * One of the factors that impact conversion rates is the quality of your landing page and the freebie that you are giving away. Hence you might want to pickup a good offer that you want to give away for free and use a nice landing page builder to build your optin forms and landing pages. Leadpages is one of the best landing page builder but is a little expensive. If you don’t want to spend so much money you can use one of the many good wordpress plugins that are available. Check some of these out in the resources sections. I personally recommend and use Thrive Content Builder and Thrive leads. Okay so onto the tips now. 10 Methods to Build Your Email List Fast These are just some of the ways in which you can build your email list fast.

 DKSP EP11:What are Buyer Keywords – Doing Keyword Research the Right Way! | File Type: audio/mpeg | Duration: 22:42

If you have signed up to email newsletters from any of the big internet marketers, I am sure you would have heard about the launch and the discounted offers on Long Tail Pro – a keyword research tool. There were a ton of emails floating around and pretty much everyone recommended this tool. In fact a lot of marketers use this tool. A few days before Long Tail Pro was re-launched, there was another keyword research tool that was launched – Niche Genetics, which pretty much did the same job as that of Long Tail Pro – but with a difference that Niche Genetics helped you find profitable Niche and Long Tail Pro helped you find long tail keywords. How is this different? I still remember buying the “Keyword Elite” software from Brad Callen for about $197, when it was released about 8 years back. Then I found Market Samurai and then Micro Niche Finder. I bought both of these and if you are asking why, then the answer is plain and simple. I was confused, overwhelmed and struggled with the entire activity of researching keywords with the first 2 softwares. While I got a refund for Market Samurai, I couldn’t do it for Keyword Elite because by the time I tested it, I was already out of the Money-Back guarantee period. Market Samurai is a great tool and a lot of marketers use it, but somehow I felt it was just not for me. I was really overwhelmed with the many filters and options in there. Finally I found Micro Niche Finder and this is the tool that I am using until today. Almost all of these softwares use the same source for their data – Google’s Keyword Tool. The only difference lies in how they present it with some analytics of their own, so that you know which keyword or, niche to go after. Over the years, as Google changed their Keywords tools to the Keyword Planner and restricted the data that was available, these softwares also changed. But still their source remains the same. So, the question is – Do you really need a paid software when Google Keyword Planner is FREE? Let’s take a closer look at Long Tail Pro – This software adds a few aspects to the research. The source of the data for Long Tail Pro is also the same. But it uses a confidence score to tell you how hard or, easy it will be to rank on the search engines for that specific keyword. In addition to that it also gives you some additional data in the form of Domain Authority, Page Authority, Moz Rank, Domain age, # of backlinks etc. all of which will help you evaluate and analyze your competition. If you were to do all of these individually, you would have spent a lot of time doing it. Same is the case with Micro Niche Finder. It uses a competitive measure called as SOC or, Strength of Competition to evaluate the competition. So, what these tools basically does, is that they speeden up the process of keyword research. You can save a lot of time if you use these tools. But do you really need them – You might not. If you know the basics of what to look for while researching a keyword or, a niche and you are ready to spend time doing that, then you can do that with the help of the Google Keyword Planner tool. Doing Keyword Research the Right Way! What is keyword research and how does it differ from niche research? These are 2 terms that are used as synonyms, a lot of times but in reality they differ. In fact keyword research is just one part of niche research. While keyword research involved researching keywords that people use to search for something, Niche research involves a lot of other things like profitability of the niche, demographics, ad costs, content research, market research etc. Niche research is the first thing you need to do as you plan for your business. Finding what niche and sub-niche you should get into and researching if there is money to be made in it and if there is a hungry audience i...

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