Summary: <br> Welcome to Episode 15 of The DKSpeaks Podcast. This is DK. In this episode we will be continuing with our discussion on Building a SOLO ad business.<br> I am assuming, you have completed the actionables that we discussed in the last episode and you are ready with selling SOLO ads.<br> One of the minimum requirements that you need in order to sell SOLO ads is to have a list. And some of the strategies that we will be discussing today will help you in building you list while you sell SOLO ads.<br> Understanding the Basics of a SOLO Ads Business<br> Clickbanking – Clickbanking basically involves trading clicks. In clickbanking what you do is, you reach out to others who are interested in trading clicks. Basis what ever you agree upon, either you send them the clicks first or, they will send it to you. Once the first person has sent you the clicks, you start sending them the click in return.<br> In a way, Clickbanking helps you build your list without actually paying in cash for the clicks that you are ordering. If you have a small list and can send over about 50 clicks, I will recommend that you start clickbanking and build your list. You will find a lot of people who might want to clickbank with you and it will not be difficult to start one.<br> Gradually over a period of time, you will see that your list is growing and once you have a list size that can comfortably send about 100 clicks, you can start selling small solos.<br> While clickbanking ensure that you are doing it with people who are reliable and have some credibility in the SOLO ads market. Else you might just end up sending your side of the clicks and not getting anything in return.<br> Funnel Clicks – Funnel clicks are the clicks that you get as people go through the different points in a funnel. To put that into perspective let me give you an example.<br> Let’s assume you are a subscriber on a list and you get an email which is a SOLO ad. You click on the link in the email and are taken to a squeeze page. There are 2 things that can happen. You either enter your email address into the optin box or, browse away from the page. If you browse away from the page, you are presented with an alternative option which is another squeeze page. Let us call this squeeze page 2.<br> Now, If you opted into the squeeze page, you will be taken to a front-end offer which will be a paid offer which you can choose to buy. But let us assume that you exit the offer. You might then be taken to a thank-you page where you will be given the instructions on how to download the product that you opted in for.<br> On this page, you might also see some banner ads or, even text ads.<br> Similarly, once you have opted in you will receive an email with a link from where you can download the free product that you opted in for. When you click on that link you will be taken to a download page where again you will find banner ads and text ads.<br> The 3 offers that we saw in this entire funnel – the Squeeze page 2, Banner ads on thank you page and Banner ads on Download page, all of these will be offers from others. These are all called Funnel Clicks.<br> These clicks are sold at a different price, lesser than the normal SOLO clicks. There are people who even clickbank funnel clicks. Funnel clicks are not bad and if you get a chance to trade such clicks or, buy these clicks, I would recommend that you go ahead. These also help you build your list pretty fast at an extremely low cost.<br> And if you are able to create a nice banner that then talks to your squeeze page, you can see some massive conversions from these funnel clicks. Whenever I find someone selling these funnel clicks, I ensure that I grab them. I have seen conversions upto 48% from these clicks and that is pretty good as far as I am concerned.<br> Something that you might want to keep in mind in this is the fact that the conversions on the squeeze page 2 that we discussed a...
