DKSP EP:18 – Understanding Youtube Ads and Why you might just be doing it all Wrong!
Summary: <br> Did you try YouTube video ads yet?<br> Youtube ads have become one of the most sought after form of advertising these days, thanks to all the promotions from the GURUs. Everybody is talking about Youtube ads and making money with it. But how many of you are really making money with Youtube ads?<br> Youtube ads today is where Google Adwords used to be about 6 years back. You could get a lot of cheap traffic and clicks for pennies. That is more than enough for any newbie to jump into advertising on Youtube. But before you take the plunge, it is important that you learn about all the different Youtube ads formats and how they work, so that you are able to identify the ones that will work the best for you. If you don’t do that, you might just end up burning your pocket and before even you could realize, you would have spent your entire budget with no real returns.<br> Understanding Youtube Ads<br> Hi, this is DK and welcome to episode 18 of the DK speaks Podcast.<br> Video advertising is hot right now and everybody wants to take advantage of the recent developments in YouTube advertising and Facebook video views. Every other Internet marketing guru is coming out with a course that teaches video advertising and how to make money with it.<br> Just like it was when Facebook advertising was the talk of the town, everybody is flocking to YouTube and Facebook and spending all their hard earned money on these video ads. But the million dollar question is how many of them are really getting a positive ROI from their investment and how many of them are really making money with these video ads.<br> In this episode of the DK speaks podcast we will be discussing about video ads and what you need to know about all the hype in video advertising.<br> Let’s first discuss about YouTube. I am A video advertiser and I have <a href="https://dkspeaks.com/dksp-ep06-how-to-rank-youtube-videos-on-google/">made a lot of money doing simple videos</a> and putting them up on YouTube. Until about a couple of years back, there were all these black-hat methods that would generate and drive a lot of traffic to the YouTube videos, like buying video views, stuffing your description with all the keywords that you want to target, buying a ton of back links from social bookmarking profiles etc. but things have changed a lot in the last year or so. YouTube has become stricter and more intelligent and can now differentiate between black hat and white hat methods.<br> It is hence that buying video views and stuffing keywords no more work. <a href="https://dkspeaks.com/10-best-video-editing-tools-that-will-help-you-create-professional-digital-marketing-videos/">Driving traffic to your videos</a> and getting them the rank on the first page of Google has become even more difficult. Internet marketers now have to discover new tactics and methods to get video views.<br> It is here that YouTube jumped in with their video ads. In order to understand YouTube video advertising we need to first look at the different type of media ads that you can run on YouTube.<br> These are – display ads, overlay ads, skippable video ads, non-skippable video ads.<br> The most preferred out of these are the last two type of ads and it is these ads that most courses keep talking about. But is it really the ones that are the best for you? Do these ads fulfill your advertisement objectives?<br> These are just some of the questions that nobody really cares to look at before advising you for a specific type of ad.<br> In this episode we will be looking at these <a href="https://dkspeaks.com/video-marketing-not-youtube-marketing/">different type of ads</a> and when should you use each of these.<br> What Youtube Ad is Right for You?<br> Let’s start with the display ads. These are just like any other media ads or, banner ads that you normally see on a lot of websites. The only difference being that these are your videos on your YouTube ch...
