DKSP EP12: 10 Ways to Build Your Email List Fast from 0 to 10K in less than 90 days!
Summary: <br> Hello and welcome to Episode 12 of the DKspeaks Podcast.<br> The last week was a happening one in Technology, thanks to the launch of the much awaited Windows 10. Microsoft was offering it as a free upgrade to all the windows 7, 8 and 8.1 users and considering that it was the first time that any version of Windows was being given away of free, it was more than news for everyone. In the first 24 hours itself there were close to 64 million downloads as per the stats on a windows central blog post. That is massive and this is just the beginning as per Microsoft. Will Windows 10 change the fortunes for Microsoft and what is the idea behind giving away the OS? These are questions that you will get answers to, only in the few months or, maybe years.<br> In our last episode we discussed about email marketing best practices. I got a lot of questions from people asking me to record an episode on how to build your email list. There were a lot of people who said that they were struggling to build an email list and that this was their biggest pain point.<br> So I thought why not do it right away as a follow up to the last episode because it was good to continue on the conversation rather than breaking it right now and coming back after a few episodes by which we would have lost the continuity.<br> So in today’s episode we are going to discuss about 7 ways to build your email list from 0 to 10000 in the next 90 days. Don’t forget to take notes. You can also download this episode in case you want to listen to it at a later time.<br> Before we get onto building an email list, there are a few things that you might want to keep in mind. Let us start with some of the metrics first. These are extremely critical in measuring your success rate and also in ensuring that you get a good ROI (return on investment).<br> <br> * Conversion rate : The numbers of visitors who enter their email address into your optin page. This metric is simple to calculate. It is the number of email address captured divided by the total number of visitors.<br> * CTR – Click through rate : How many people are clicking on your ads and going to the optin page.<br> * Cost per click: This is amount of money that you are paying for every click to your optin page.<br> <br> All of these metrics might not be relevant for all of the aspects that we are going to discuss today but more or, less these are the ones that you will need to measure the effectiveness of your list building campaigns.<br> You need to also keep in mind a few other aspects:<br> <br> * It is important that your conversion rates are good, else you might be losing a lot of money. You might not actually be spending real money on buying traffic but still, every visitor who comes to your landing page or, optin page has a cost attached to it. Assume that you conversion rate is only 15%, meaning only 15 out of the total 100 people who visited your page actually entered their email address into the optin box. Compare it with a 30% optin rate. Which is better? Of course, it is 30%. For the same amount of traffic you are getting 15 additional subscribers.<br> * One of the factors that impact conversion rates is the quality of your landing page and the freebie that you are giving away. Hence you might want to pickup a good offer that you want to give away for free and use a nice landing page builder to build your optin forms and landing pages. Leadpages is one of the best landing page builder but is a little expensive. If you don’t want to spend so much money you can use one of the many good wordpress plugins that are available. Check some of these out in the resources sections. I personally recommend and use Thrive Content Builder and Thrive leads.<br> <br> Okay so onto the tips now.<br> 10 Methods to Build Your Email List Fast<br> These are just some of the ways in which you can build your email list fast.
