DKSP EP:19 – How to Use Facebook Video Ads Effectively for Your Business




DKSpeaks Podcast: Internet Marketing, Blogging and Social Media Tips show

Summary: <br> What was the one thing that you noticed about the videos that you see in your Facebook Newsfeed?<br> Let me tell you!<br> Facebook Videos in the Newsfeed autoplays but without sound. If you have not noticed it until now, you might want to go to your Newsfeed and check it out.<br> With native videos turning out to be a huge opportunity for people advertising on Facebook, this is a very important development. Because if your videos do not have the capability of attracting your visitors without really playing sound, then your have lost the battle. And hence it has become even more important to understand every aspect of video marketing on Facebook, so that you don’t lose your money.<br> This is what we will be discussing in today’s episode of the DKSpeaks Podcast.<br> How to Use Facebook Video Ads Effectively?<br> The last week we discussed about YouTube advertising and things that you should know about advertising on Youtube. I hope you tried your hands on YouTube ads after going through everything that we discussed about YouTube ads in the last episode.<br> Before we get onto today’s episode, just a couple of things. I posted my latest <a href="https://dkspeaks.com/ecover-authority-review/" rel="nofollow">review on eCover Authority</a> which is a cool ecover creation application that is web-based. You can find more about it on my blog.<br> If you are writing a book or, are planning to write one, then you need to check out <a href="https://stacksocial.com?aid=a-8er1m58x" rel="nofollow" target="_blank">Scrivener</a>. Scrivener is a cool application that let’s you organize your thoughts and put them together into a book. Most established authors use Scrivener. It was available for a discounted price at stack social. You might want to check it out if you haven’t already bought it.<br> In the last episode we said that we will discuss about Facebook video ads this week. So let’s get straight onto today’s episode on Facebook video ads.<br> Facebook introduced native videos a few months back. In fact Facebook is now competing with Youtube so far as videos are concerned. You can upload video to Facebook and host it there.<br> There is some talk that FB is giving preference to native videos more than Youtube videos that are being shared on Facebook. While there is no concrete evidence that this is happening, there are quite a lot of people who are saying that they have experienced this. I will not be surprised if they are doing that and why wouldn’t they do that. They would in fact prefer that the videos that are hosted on their servers be shown ahead of anything that is being shared from YouTube. It is in the former case that they benefit but in the latter case it is Youtube who will benefit. And Mr.Zuckerberg is smart enough to understand that the money is in hosting videos on his server and playing that on Facebook rather than sending all the traffic to Youtube.<br> Videos are huge and from the success of Youtube and the millions that people are making on Youtube, it is very much evident that videos are source of money. So nothing surprising on Facebook deciding to host videos on their servers.<br> Find what video to target for your ads, in a few Clicks. <a href="http://jvz7.com/c/6661/177771/?tid=dk01" target="_blank" rel="nofollow">Click here</a>!<br> So, when Youtube was making all the money from hosting videos on their servers and running ads on them, it is just a matter of time that Facebook follows suit.<br> In fact Facebook started video ads some time back and advertisers had an option of advertising videos with the objective of generating video views in addition to all the other normal objectives like driving traffic to your websites, increase page engagement, promoting posts etc. This is similar to the instream Youtube ads. This advertisement option is not widely used and for a lot of people who are using it,