Summary: <br> Hello and welcome to episode 16 of the DK speaks podcast. This is part three and the final episode in building a successful solo ad business. In the last couple of episodes we discussed about some of the technical aspects of a solo ad business and what you need to do to build a successful solo selling business.<br> One of the aspects that you might want to keep in mind is the fact that in order for you to run a successful solo ad business and to generate income from it every day you need a huge, responsive and interactive mailing list. Some of the strategies that we discussed in our last couple of episodes should help you build your email list.<br> In this episode we will be discussing a few aspects that will help you scale your business.<br> We will also be discussing some very important aspects of ensuring that you do not fail in your solo ad business. These are some tips that most people will starting out with a solo ad business tend to ignore and hence they end up on the losing side.<br> Also keep in mind that building a successful solo ad business requires a lot of patience, perseverance, and hard work. If your aim is to make money without putting in some hard work then this business is just not for you. In fact most business might not be for you. Because all businesses require a lot of hard work and time to set up. But the beauty of an online business is that you can set it up and once it takes an autopilot mode you can forget about it and start making passive income from it.<br> So on to the tips to building a successful solo at business.<br> Tips to Building a Successful Solo Ads Business<br> 1). Email subject lines – one of the most critical aspects in a solo ad business is the click through rate. If your click through rates are not good you might end up burning your list because you will send a lot of emails in order to generate the required amount of clicks.<br> So how do you better your click through rates? In order to improve your click through rates, it is important that your open rates are good. And open rates can only be good if your emails have a compelling subject line. Your readers should be compelled to open an email and only then will they even attempt to click on the links in your email.<br> And in order to compel people to open your emails, your subject line has to have the power to make them do that. Hence it is critical that you write compelling subject lines.<br> So what does compelling subject lines mean?<br> It means that the subject line has to be something that generates inquisitiveness, doubt, scarcity etc. In short it means that the subject line has to be something that picks on the emotions of your readers.<br> Subject lines like “This is Scary”, “What surprise..”, “You are not going to believe this..”, “What can you do with $10?” as just some sample headlines. If you have understood the essence behind this, then you should be able to write headlines like these that do really well.<br> Something that I have noticed is the fact that subject lines that have the word “FREE” in it, also tend to do well. But my recommendation will be to not overuse it. Because it will then lose the effectiveness and also program people to that specific term who will then only click on your emails if it has that word in it.<br> 2). Email Body – Now that you have a good subject line, people will open your emails. But it does not end here. Once they have opened your email, you email body should be persuasive enough to make them click on the link.<br> Here again the tip is in maintaining the element of inquisitiveness. You email body should be short, not more than 5-6 lines. Build curiosity in these lines. Continue your email body from your subject line. And don’t reveal everything and solve it. Leave it hanging and ask the reader to click on the link to know more.<br>
