App Masters with Steve P. Young show

App Masters with Steve P. Young

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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 727: How to Optimize Google Play Listing with Neelay Srivastava | File Type: audio/mpeg | Duration: 16:11

Coming up is a coaching call with a developer of a free music player app. You will discover how to balance optimizing your current keywords or finding new ones, should you localize your app and how to run our favorite growth hack on Google Play. Neelay Srivastava is the creator of Free Music Player

 Google Play Link Building Strategy – How it Works | File Type: audio/mpeg | Duration: 5:24

What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space. Watch Video on YouTube and Subscribe to our Channel:

 726: How to Find & Scale New Growth Channels with Shoji Ueki | File Type: audio/mpeg | Duration: 31:07

Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.

 How to Increase Mobile App Retention Rate Through Customer Support | File Type: audio/mpeg | Duration: 4:20

Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives. Watch Video on YouTube and Subscribe to our Channel:

 How to Optimize Your Download to Subscriber Conversion Funnel | File Type: audio/mpeg | Duration: 4:52

Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel. Watch Video on YouTube and Subscribe to our Channel:

 725: Programmatic Targeting with Eric Seufert | File Type: audio/mpeg | Duration: 34:10

Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model. Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.

 How to Change From In-App Purchases to Subscriptions | File Type: audio/mpeg | Duration: 6:13

Want to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? - Whether a monthly and annual subscription was more popular? - Other strategies that she implemented to get conversion rates from 1% to 6%? Watch Video on YouTube and Subscribe to our Channel:

 The Video Ad Creative That Will Increase Your ROI | File Type: audio/mpeg | Duration: 2:39

In this video, you will discover how short form videos (4-6 seconds) with one targeted message can lead to a tremendous increase in performance. Shamanth Rao is the CEO of RocketShipHQ, a boutique growth marketing firm. He is an experienced mobile growth leader with experience of 3x exits and has managed 7 figure monthly budgets to help companies grow in a capital efficient manner. Watch Video on YouTube and Subscribe to our Channel:

 724: Using App Store Reviews to Increase Retention | File Type: audio/mpeg | Duration: 31:13

Today's guest is the CMO at AppFollow and she shares how to utilize your app store reviews to increase retention and customer loyalty. You will discover how app ratings affect rankings, why user reviews even matter and lastly, if you are a SaaS product, how to attract the top companies to use your product. Olga Padulosi is the CMO at AppFollow.

 How to Monetize Mobile Apps & Games on Google Play and Apple App Store | File Type: audio/mpeg | Duration: 6:02

Want to know what are the best ways to make money from mobile apps and games on Google Play and the Apple App Store? In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they're making millions of dollars a month. Watch Video on YouTube and Subscribe to our Channel:

 Go-To-Market Strategy: The Simple and Easy Way | File Type: audio/mpeg | Duration: 8:00

You will discover our easy and simple go-to-market strategy that will work for any product. We've used this to launch two different businesses and continue to use it in our business today. Watch Video on YouTube and Subscribe to our Channel:

 723: How to Build a Consumer Centric App with Liat Mordechay Hertanu | File Type: audio/mpeg | Duration: 35:16

Today's guest is the Co-Founder and CMO of an app called 24me. You will discover how they built an award winning, Apple Best of the App Store kind of app by being consumer centric. Also, you will discover how to gain attention in a crowded space, the one question you should ask your most frustrated users and finally how always being the first in build new Apple technology has been a great driver of growth. Liat Mordechay Hertanu is the Co-Founder and CMO at 24me.

 How to Respond to Reviews on Google Play Store | File Type: audio/mpeg | Duration: 3:03

You are going to discover how to respond to user reviews on Google Play and a test that you should run to increase your keyword rankings. Watch Video on YouTube and Subscribe to our Channel:

 How to Respond to App Store Reviews on iOS | File Type: audio/mpeg | Duration: 3:21

Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple's App Store Connect. Watch Video on YouTube and Subscribe to our Channel:

 722: How to Build a Successful Portfolio of Apps with Laura Tallardy | File Type: audio/mpeg | Duration: 29:51

How do you build a successful portfolio of apps on multiple platforms including Steam? Well today's guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you're just getting started in the app business. Laura Tallardy is an Independent Game & App Developer.


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