App Marketing by App Masters

In part 2 of our live stream with Greg Wester, you will discover how brands like Shazam, NewsBreak, and Cash App used on-device integration to achieve breakout growth and outperform much bigger brands. Also, we audit a budgeting and resume builder app to share the best strategies for UI/UX and trial periods. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.  Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Every year we see apps from relatively unknown smaller brands emerge out of nowhere and achieve amazing user growth. And while they may not achieve the sheer volume of installs as Amazon or Netflix, their growth might far exceed what was expected. How did these brands transcend the competition? What was their “playbook”? Across the more than 100 apps studied across 7 categories, 3 themes were prominent for these leading brands: Offline Partnerships:  Promotions with sports teams, games, athletes, and music artists. Tapping into a partner’s fan power was key. Partnerships with organizations that do not have fans did not convert installs (e.g., corporate partners).   Mobile Ecosystem Integrations: Product development that positioned apps on operating systems, blockchain, payments platforms, and on-device integration with carrier and/or handset manufacturer smartphones.  Product-Led Growth – specifically features that make the experience more valuable to users on each return visit – were built in and increased the likelihood of grassroots growth. This came in the form of unique currency, experiences, entertainment, or information.  Learn More: https://digitalturbine.apptopia.com/brag-index https://www.digitalturbine.com/ https://www.linkedin.com/in/gregorywester/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.  Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

If you are just starting out with app store optimization, you will discover how to optimize your keywords in just 5 minutes. Use "APPMASTERS40" at checkout to save 40% off ASOMobile: https://asomobile.net/en/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.  Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

In part 2 of our live stream, Steve shares the “word of the street” related to buying keyword installs and App Store reviews. Do they make a difference and what’s the backlash? Also, we audit a voodoo like hyper-casual game around baseball and a jigsaw puzzle where you can win real money. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.  Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Today's guest is Ryan Yada the Co-CEO and Co-Founder of Flowmotion Entertainment. He co-leads the company's international growth with 80 team members in 10 countries. You will discover how optimizing for small wins led their games to have explosive growth despite a disappointing launch. He shares what areas of the product to optimize, how fine tuning their app led to major ASO growth, and the tools he uses to measure all these tests. Ryan Yada is the Co-CEO and Co-Founder of Flowmotion Entertainment Show Mentions: - BigQuery  - Firebase - Game Analytics - Cooking Crush - Cooking My Story SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

In this video, I want to talk about all the ways that you can still increase your downloads without touching the keywords. So let's get to it. You can watch this video: http://youtu.be/gEShBdg5ejI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

This week is a solo show where I'll share the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains on how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Plus, we'll answer all your app marketing questions along with auditing your apps for downloads and revenue. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Topics Covered: 04:59 Revenue and download numbers for my Moonlight App 17:14 How to rank for long decription keywords on Google Play? 18:40 What do you think about having in-app purchase and subscription for same content 22:11 How much time does it take to rank for keywords on Google Play 27:52 Youdo Todos App Audit 39:23 Coachy App Audit 49:24 Fat Splat App Audit SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

We're going to talk all about how do you optimize for the keywords in your app, title, subtitle, keyword, field, and so forth. You can watch this video: http://youtu.be/nsy03ba_LWE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Qais Haddad, an ASO and user acquisition specialist at Tamatem Games. You will discover why you are missing out on a huge opportunity if you are NOT localizing in Arabic. He shares how you can get started with localizing in Arabic, how to avoid the sensitive subjects for Arabic users, and ASO mistakes when targeting the MENA region. Qais Haddad is an ASO & User Acquisition Specialist. SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

You will discover the tools I use to come up with a brand strategy that will drive long-term organic downloads. You can watch this video: https://youtu.be/a6UagdyZ1Go Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

This week is you will discover how to launch, scale, and optimize your mobile app subscription business.   Our guest is Dan Burcaw, Co-Founder at Nami ML, a company focused on helping app developers start and grow mobile subscription businesses.   Nami has assembled the world’s first machine learning dataset designed to accelerate subscription revenue. With over 1 Billion data points collected, Nami’s algorithm is trained to find and convert likely subscriptions.   Nami ML: http://www.namiml.com/ Topics Covered 03:34 What mistakes do developers make when offering subscriptions? 05:11 Pricing page optimization why 07:18 How do you fight subscription fatigue on the Play store? 12:12 How does having a lifetime plan impact subscription revenue? 16:40 How can developers increase the lifetime value 21:40 What are currently the best subscription options for games 22:53 Journal It App Audit 43:09 Decision Maker App Audit 48:29 Wonderful World App Audit SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

In part three of our ASO course, we're going to talk about one of the most important pieces of the ASO puzzle. And that is Keyword Research You can watch this video: http://youtu.be/WKGez5L-JaQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Itamar Rogel, Co-Founder and Chief Product Officer at Affogata. You will discover why building a community is a multiplier to your game's retention and growth. Plus, he shares how to sift through user feedback and how you can zoom in on the most relevant piece of feedback. Itamar Rogel is the Co-Founder and Chief Product Officer at Affogata. Show Mentions - Fav app: Trello SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

In part two of our free ASO training, we're going to talk about all the different factors that go in to your keyword rankings. You can watch this video:https://youtu.be/AHvGCwtCCTo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

This week we are celebrating the success of our fellow indie developers within the App Masters community. You will hear how they've been able to achieve success despite a crazy 2020. Topics Covered: 02:30 - How Geometry Solver 92X revenue 24:11 - How Peaceful Parent Messenger landed press coverage on launch 41:58 - Google Play ASO tricks and tips from Free Music Player app You can watch this video: https://youtu.be/wDe5AkIwypg Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************