App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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 706: How to Find Micro-Influencers on Instagram with NG Gordon | File Type: audio/mpeg | Duration: 48:39

Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product. NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.

 705: How to Plan an Ad Roll Out with Vincent Meyer | File Type: audio/mpeg | Duration: 32:55

You're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you better have a tracking system in place before you start. Vincent Meyer is CMO at Zeno Media.

 704: Mobile App Analytics with AppsFlyer’s Ben Jeger | File Type: audio/mpeg | Duration: 33:06

Are you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues. Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.

 Apple Search Ads for Paid Apps | File Type: audio/mpeg | Duration: 6:45

You're going to discover how Apple Search Ads work for your paid apps. If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot. Watch Video on YouTube and Subscribe to our Channel:

 703: Viral Growth for a Hyperlocal App with Jegor Ivanov | File Type: audio/mpeg | Duration: 37:21

Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features. Jegor Ivanov is the Product Manager, Growth at Jodel.

 Mobile Game Audit & Comparison with | File Type: audio/mpeg | Duration: 5:55

Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game. Watch Video on YouTube and Subscribe to our Channel:

 702: How to Improve Your Current Game with Ozzie Haniffa | File Type: audio/mpeg | Duration: 16:43

Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games. Ozzie Haniffa is an indie game developer.

 How to Increase Retention for Casual Mobile Games | File Type: audio/mpeg | Duration: 9:48

Kevin Wolstenholme is the founder of ​RisingHigh Studio​ and ​RisingHigh Academy​. He runs a two-person indie game studio with 13 games with 13 Apple homepage features. They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed. Watch Video on YouTube and Subscribe to our Channel:

 701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov | File Type: audio/mpeg | Duration: 35:35

Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns. Todor Madzharov is Head of Marketing at JOB TODAY.

 How to Sell Your Mobile Apps for Maximum Value | File Type: audio/mpeg | Duration: 7:08

Eric Owens is the owner and co-founder of ​​. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. Watch Video on YouTube and Subscribe to our Channel:

 700: Beta Launch Strategies with William Heathershaw | File Type: audio/mpeg | Duration: 34:51

Do we really need another screen time app? Well today's guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel and why you should ask your users if they have considered uninstalling your app. William James Heathershaw is CEO at

 How Color Switch Creator Generates Mobile Game Ideas | File Type: audio/mpeg | Duration: 8:41

You're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more! Watch Video on YouTube and Subscribe to our Channel:

 699: How to Build Tools for Content Marketing | File Type: audio/mpeg | Duration: 29:13

Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite. Justin Adler is the Co-Founder and COO at NorthOne. Carter Grieve is the Head of Growth at NorthOne.

 How to Get Good Rankings in the iOS App Store | File Type: audio/mpeg | Duration: 3:49

Coming up , i'm going to share with you the single best tip, it will help you to increase app store Ranking. Watch Video on YouTube and Subscribe to our Channel:

 698: Building the Right App at the Right Time with Ken Vermeille | File Type: audio/mpeg | Duration: 40:19

Today's guest is the Chief Growth Officer at Lingvist, a language learning app. You will discover how he's been able to grow their user base by 30x in a very crowded space, how h Want to know how to build features that your customers will actually want to use? Well today's guest shares his 4-step process on how to turn your app idea into a product that users will love. Plus, listen to his tips on the types of questions you should ask potential customers. Ken Vermeille is the CEO at Vermillion Sky.


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