App Marketing by App Masters show

App Marketing by App Masters

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

Join Now to Subscribe to this Podcast

Podcasts:

 Unlock Multiple Revenue Streams with One App | File Type: audio/mpeg | Duration: 01:03:45

Are you looking to increase revenue for your app?  One of the best ways to do that is by creating multiple revenue streams. In this video, we'll show you how one app generates revenue from various sources.  We'll walk you through the different types of revenue streams you can create, including subscriptions, corporate workshops, and more.  You'll also learn how to optimize each revenue stream for maximum profit.  Suze Yalof Schwartz is the Founder and CEO of the Unplug Meditation App, and the world's first drop-in secular meditation studio, Unplug in Los Angeles.  She is also the author of Unplug: A Simple Guide To Meditation for Busy Skeptics and Modern Soul Seekers. Suze's mission is to make meditation simple, accessible, powerful and interesting enough so that everyone will want to practice it and experience the benefits for themselves. Learn more: https://apps.apple.com/app/unplug-meditation/id1188080269 https://play.google.com/store/apps/details?id=com.unplug.meditation https://www.instagram.com/unplugmeditation/ You can watch this video: https://youtube.com/live/euQsX-gvWdw App Audits https://play.google.com/store/apps/details?id=dev.refa.studentpath https://www.tembride.com/ SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 3X Your App Valuation With These Tiny Optimizations | File Type: audio/mpeg | Duration: 00:45:39

Do you want to maximize your app valuation and create a more efficient app subscription funnel?  From improving app subscription funnels to applying the power of tiny optimizations, we'll provide insight into how you can best maximize profits from your app.  The key is understanding exactly what metrics app evaluators need to see in order to properly assess your app's value. With this knowledge, you can establish a resilient app subscription funnel that ensures you make the most of every user who downloads it.  Additionally, by understanding the science of small wins and implementing them into your app's feature set, users will feel that they’ve accomplished something meaningful every time they use it -- thus establishing brand loyalty along with improved app valuation.  Learn more: https://www.bluethrone.io/ https://www.linkedin.com/in/idanwaller/ SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 The TikTok Organic Strategy That Led to 320K App Downloads | File Type: audio/mpeg | Duration: 00:38:36

Meet Steven Cravotta who created the Wordle app and what happened with the NY Times Wordle app took off. In this video, we'll be showing you how to use TikTok organic videos to drive app downloads. You will discover the EXACT strategy to find content that you can create that has the highest potential to go "viral". Discover: - How to use hashtags to find the most "viral" content - How to use trending music to set up your TikTok for maximum exposure - Why creating series videos increases your TikTok profile - How to increase your brand search traffic using TikTok First, you'll want to create a TikTok account for your business or product and start posting engaging, creative content that showcases your app's features and benefits. Make sure to include a call to action in your video asking viewers to download your app. Next, use relevant hashtags and participate in TikTok challenges to increase the visibility of your videos and reach a wider audience.  You can also use TikTok's paid advertising options to boost your videos and target specific audiences. Finally, make sure to track the performance of your TikTok videos and app downloads to see what's working and what can be improved upon. With a little creativity and effort, TikTok organic videos can be a powerful tool for driving app downloads and growing your business. Learn more: https://juiced.media/ This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022. SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 Mobile User Acquisition: How to Get Started and What You Need | File Type: audio/mpeg | Duration: 00:34:55

In this upcoming masterclass, you will discover the marketing infrastructure you need before you begin any paid marketing or user acquisition campaign. You will discover: 1) What is an MMP? 2) SKAdNetwork Disruption 3) Where to start with user acquisition (UA) 4) UA best practices From the best ROI ad platforms available to crafting compelling ad copy and targeting the right audience, we will cover it all. We will also be sharing case studies and real-world examples to help you see the concepts in action. Whether you're a beginner or an experienced marketer looking to level up your paid marketing efforts, this video has something for everyone.  Niels Beenen is the Strategic Partnerships at Singular. This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022. SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 How to Maximize App Store Optimization Seasonality | File Type: audio/mpeg | Duration: 00:41:13

How do you maximize ASO seasonality? Did you know that different keywords may gain popularity based on the season? You will discover how to leverage seasonality with unique creatives, in-app experiences, and in-app event cards to boost conversion rates. Also, you'll discover how to improve the retention rate of your current users. In addition, you will learn how to optimize your keywords, creative and your entire app store presence. Pelin Culha is the UA Advisor & Apple Search Ads Client Partner at Mobile Action. App Audited: https://apps.apple.com/app/da-vinci-kids-fun-learning/id1169403787?l=en&platform=iphone This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022. SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 Indie Success Stories of 2022 | File Type: audio/mpeg | Duration: 01:24:40

Discover how 2 indie developers made small changes that had a huge impact on their app business. I am so grateful to the YouTube audience that for our last live stream of 2022, I wanted to highlight success stories from the audience. You will discover: - The impact of transitioning from one time in-app purchases to subscriptions - How to get featured by Apple as an indie developer - How to use behavioral science to increase sales - The strategies to get to your first $1K MRR Learn more about: https://halmi.sk/ https://viktormaric.com/ App Audits NoMOGasTax.com https://play.google.com/store/apps/details?id=text.editor.wordprocessor.writer.wordpad https://play.google.com/store/apps/details?id=com.project.rbxproject&hl=en_US&gl=US SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 App Builder for Coaches | File Type: audio/mpeg | Duration: 01:07:01

Looking for a no-code app builder for your coaching or course business?  Breakthough powers apps for some of the biggest coaches in the fitness, meditation, and lifestyle industry. Sunny Dulay is the Founder and CEO of Breakthrough. Prior to Breakthrough, he independently built and launched several mobile apps that were shut down by large companies that only integrated his features several years later. Headspace - the meditation app that changed Sunny's life. So he decided to chase his passion of building apps and self improvement with Breakthrough!  App Audits https://play.google.com/store/apps/details?id=dev.refa.studentpath https://www.tembride.com/ SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 Mastering Retention: How to Design Surprising User Experiences | File Type: audio/mpeg | Duration: 00:57:04

Retention is such a critical part of any business, but one of the toughest to get right.  Tom Hammond, Co-Founder & CEO at UserWise, shares how to create liveops and design surprising experiences that draw users back each day. You will also discover, how to integrate user acquisition (UA) and marketing into the product exerience to create the ideal user journey. Tom Hammond is a serial entrepreneur currently focused on building out UserWise, the first liveops platform designed to help apps and games deliver personalized experiences to users to boost engagement and revenue. App Audits: https://apps.apple.com/de/app/dual-space-pdf-for-whatsapp/id1537878096?l=en https://play.google.com/store/apps/details?id=com.headlinenetwork.app SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 Early Stage Growth Strategies That Led to 2M+ Users | File Type: audio/mpeg | Duration: 01:08:18

Ania is the Founder and Creator of Rootd, a mobile app for panic attacks and anxiety relief.  She has grown to help over 2 million users in over 150 countries and has been featured on the App Store 100+ times. Discover how she created a mission-led business, how she overcame the early "no's" before finally breaking through, and why she decided to bootstrap her business instead of seeking investment capital.  More About Ania: Ania has been selected for a Developer Spotlight by Apple, as a “30 Under 30” winner by BC Business, a "Canadian Woman in Tech You Should Know" by the Daily Hive, and one of “20 Women Entrepreneurs to Watch” by Founders Fund.  Rootd has been named "App of the Day" in multiple countries, and as one of the "best apps for anxiety" by Healthline, Cosmopolitan, and Women’s Health, and was featured in the Time Magazine special edition: The Age of Anxiety. App Audits: https://play.google.com/store/apps/details?id=com.todolist.planner.diary.journal https://apps.apple.com/us/app/life-quality-tracker-journal/id1603403485 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 5 Key Metrics to a Consumer Subscription Service | File Type: audio/mpeg | Duration: 01:02:36

Discover the 5 key metrics that you MUST pay attention to when growing your subscription app. App Audits: https://apps.apple.com/us/app/mi-nu-ti-ae/id1192323032 https://apps.apple.com/rs/app/i-am-positive-affirmations/id1591901241 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 Market Research for Top Charting Apps & Games | File Type: audio/mpeg | Duration: 01:01:48

Discover how to evaluate game and app ideas from marketing perspective. Get a step-by-step guide on what trends you should be looking for, what features to build, and common mistakes to avoid. Stan is VP of Product at AppMagic with over 10 years of experience in the IT industry and a special love for games and education. App Audits: https://apps.apple.com/in/app/kivi-vpn-fast-secure-proxy/id1613664487 https://play.google.com/store/apps/details?id=com.Husar901.DwarvesAdventure&hl=en&gl=US SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 The Mobile Growth Stack | File Type: audio/mpeg | Duration: 01:11:51

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.  The stack can be applied at any stage during a product’s lifecycle and to many different business and financing models, although some layers and elements of the stack will be more relevant at different stages of the business. Andy Carvel is the Partner at Phiture. Learn more: https://phiture.com/mobilegrowthstack/ https://twitter.com/andy_carvell App Audits: https://apps.apple.com/us/app/point-acupressure/id1528501360 https://play.google.com/store/apps/details?id=com.bluethread.bluethread SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 Using User Research to Increase Revenue | File Type: audio/mpeg | Duration: 01:02:45

Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month.  Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs. Learn More: Portfolio Site with Resources: https://www.jennykaypollock.com/  LinkedIn: https://www.linkedin.com/in/jennykaypollock/   Company Site: https://togetherlabs.com/  Twitter: https://twitter.com/Jennykaypollock App Audits: https://apps.apple.com/us/app/id1519809235 https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 How to Launch an App in 2023 | File Type: audio/mpeg | Duration: 01:08:17

Want to know how to launch a new app in 2022 and beyond? Today's video is a live coaching call with a successful indie app developer. You will discover what metrics you should be focusing on, how much budget you should set aside, and what marketing channels are best for a new app. Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/ Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

 7 Proven Ways to Increase App Revenue | File Type: audio/mpeg | Duration: 00:12:38

Discover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps. This presentation was given at App Promotion Summit in San Francisco in October 2022. Learn more: https://apppromotionsummit.com/ SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Comments

Login or signup comment.