App Masters with Steve P. Young show

App Masters with Steve P. Young

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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 Mobile Ad Fraud Bots & Inefficient Marketing Campaigns | File Type: audio/mpeg | Duration: 10:51

A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at, talks all about attribution Watch Video on YouTube and Subscribe to our Channel:

 740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy | File Type: audio/mpeg | Duration: 42:52

Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals and lastly how he cleverly incorporated his in-app purchase within the story of his app. Semyon Polyakovskiy is the Founder at Maginary.

 Storytelling with Facebook Ads | File Type: audio/mpeg | Duration: 11:03

Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook. Watch Video on YouTube and Subscribe to our Channel:

 739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen | File Type: audio/mpeg | Duration: 33:05

Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his eventual business partner and mentor. Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.

 App Install Ads Hacks | File Type: audio/mpeg | Duration: 5:45

I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. Watch Video on YouTube and Subscribe to our Channel:

 Branding Hack for Mobile App Virality | File Type: audio/mpeg | Duration: 4:35

Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral. Watch Video on YouTube and Subscribe to our Channel:

 738: The Most Important Aspect of Running a Business with Rupert Meghnot | File Type: audio/mpeg | Duration: 36:24

What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the business model canvas is the best tool for startups to utilize. Rupert Meghnot is the Founder and Chief Experience Officer at Burnout Game Ventures.

 737: Why a Founder Should Do Customer Support with Owen Clark | File Type: audio/mpeg | Duration: 25:14

Today's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support. Owen Clark is the Founder at uBrand

 Influencer Marketing: How to Decide Who is a Good or Bad Influencer | File Type: audio/mpeg | Duration: 11:05

Influencers can be impactful in marketing apps but how do you determine who to partner with? Watch Video on YouTube and Subscribe to our Channel:

 Instagram Influencer Marketing Growth Hacks | File Type: audio/mpeg | Duration: 5:44

In this video, I share three phenomenal Instagram marketing tips that I learned from our podcast guests, which you can use to market your apps as well. These three tips are reaching out to meme accounts, turning on IG post notifications, and using Shoutcart. Using these strategies can produce great turn out with low CPI so try them out! Watch Video on YouTube and Subscribe to our Channel:

 736: Clever Tips to Help Your App to Go Viral with Christy Laurence | File Type: audio/mpeg | Duration: 33:06

Upcoming up we have a doozy for you. Today's guest is Christy Laurence who made $10,000 in sales in the first week of her app launch and you have to listen to the pre-launch marketing that she was doing. You will also discover how she brands her app to get more downloads, the clever way she used Instagram influencers and how she leverages Facebook groups. Christy Laurence is the Founder at plann

 App Suspension: 10 Tips to NOT Get Your App Suspended | File Type: audio/mpeg | Duration: 9:50

Kripesh graces our YouTube channel to give us detailed discussions on the things which can get apps suspended, so we can avoid these. Watch Video on YouTube and Subscribe to our Channel:

 Best Free ASO Tool: App Radar Overview | File Type: audio/mpeg | Duration: 11:53

If you are on a budget and you are looking for an ASO tool which can help you find new keywords, seamlessly integrate with your ASO workflow, and help you track keyword rankings -- my recommended go-to tool is App Radar. Watch Video on YouTube and Subscribe to our Channel:

 735: Bring Value Before Building More Features with Chris Noto | File Type: audio/mpeg | Duration: 35:46

Today's guest built a sports mindset coaching app. You will discover how he used sports meme accounts to drive targeted low-cost downloads, what works better Instagram stories or posts and how he decided to bring value first within his app instead of focusing on building more and more features. Chris Noto is the Founder at HeadSharp Performance Corp

 734: How to 10X Downloads with Localization with Reza Abdolahi | File Type: audio/mpeg | Duration: 36:12

Want to know simple strategies that you can use to grow your downloads? Well today's guest talks about what he did to 10X his downloads by localizing his app. Also, you will discover what strategies did not work for him and his paid apps and how having an app video increased his sales. Reza Abdolahi is the Founder, iOS Developer and Project Manager at Eccentric Team.


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