App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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 Multi-Channel App Marketing Campaigns for Retention | File Type: audio/mpeg | Duration: 6:11

You will discover examples of multi-channel app marketing campaigns to better engage and retain your users. Watch Video on YouTube and Subscribe to our Channel:

 730: The Technology to Help You Scale a Mobile Game with Christian Calderon | File Type: audio/mpeg | Duration: 35:10

We have the former CRO at Ketchapp, Christian Calderon. You will discover his go-to strategy for increasing mobile game retention, how his new company helps developers with the marketability of their games and what indie game developers are missing when launching a game. Christian Calderon is the Co-Founder and CEO at Gamejam

 Mobile Growth vs Mobile Features: How to Decide | File Type: audio/mpeg | Duration: 5:05

Want to know if you should be building new features or driving more growth for your app? In this video, we talk about the "staircase" approach to building a sustainable app business. Watch Video on YouTube and Subscribe to our Channel:

 729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford | File Type: audio/mpeg | Duration: 47:05

We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it. Esther Crawford is the Co-Founder and CEO at

 App Mastermind in Barcelona | File Type: audio/mpeg | Duration: 5:11

Join us in Barcelona, Spain on June 15, 2019 for this one day retreat that brings successful app entrepreneurs together to trade knowledge, support each other and build a community that goes beyond business. This event is limited to 8 attendees to ensure the highest quality of founders and an environment where real relationships can be built. Reserve Your Spot:

 728: Growth With Retention in Mind with Anna Boguslavska | File Type: audio/mpeg | Duration: 30:21

We have a fun conversation where you will discover how to get your on-boarding process right (with examples), how to align your multichannel campaigns to re-engage users and how using a fun, but generic content FAILED as a marketing strategy. Anna Boguslavska is the Engagement Manager at Blindfeed

 727: How to Optimize Google Play Listing with Neelay Srivastava | File Type: audio/mpeg | Duration: 16:11

Coming up is a coaching call with a developer of a free music player app. You will discover how to balance optimizing your current keywords or finding new ones, should you localize your app and how to run our favorite growth hack on Google Play. Neelay Srivastava is the creator of Free Music Player

 Google Play Link Building Strategy – How it Works | File Type: audio/mpeg | Duration: 5:24

What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space. Watch Video on YouTube and Subscribe to our Channel:

 726: How to Find & Scale New Growth Channels with Shoji Ueki | File Type: audio/mpeg | Duration: 31:07

Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.

 How to Increase Mobile App Retention Rate Through Customer Support | File Type: audio/mpeg | Duration: 4:20

Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives. Watch Video on YouTube and Subscribe to our Channel:

 How to Optimize Your Download to Subscriber Conversion Funnel | File Type: audio/mpeg | Duration: 4:52

Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel. Watch Video on YouTube and Subscribe to our Channel:

 725: Programmatic Targeting with Eric Seufert | File Type: audio/mpeg | Duration: 34:10

Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model. Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.

 How to Change From In-App Purchases to Subscriptions | File Type: audio/mpeg | Duration: 6:13

Want to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? - Whether a monthly and annual subscription was more popular? - Other strategies that she implemented to get conversion rates from 1% to 6%? Watch Video on YouTube and Subscribe to our Channel:

 The Video Ad Creative That Will Increase Your ROI | File Type: audio/mpeg | Duration: 2:39

In this video, you will discover how short form videos (4-6 seconds) with one targeted message can lead to a tremendous increase in performance. Shamanth Rao is the CEO of RocketShipHQ, a boutique growth marketing firm. He is an experienced mobile growth leader with experience of 3x exits and has managed 7 figure monthly budgets to help companies grow in a capital efficient manner. Watch Video on YouTube and Subscribe to our Channel:

 724: Using App Store Reviews to Increase Retention | File Type: audio/mpeg | Duration: 31:13

Today's guest is the CMO at AppFollow and she shares how to utilize your app store reviews to increase retention and customer loyalty. You will discover how app ratings affect rankings, why user reviews even matter and lastly, if you are a SaaS product, how to attract the top companies to use your product. Olga Padulosi is the CMO at AppFollow.


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