App Masters - App Marketing & App Store Optimization with Steve P. Young
Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.
We have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save time and decrease costs. Thiago Monteiro is the Head of User Acquisition at Peak
Coming up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings. Sarmad Sultan is the ASO Team Lead at Content Arcade
Coming up iam going to share with you 3 simple things you need to land with an Apple Feature Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/QtopSUuCu_o
Looking to drive low cost downloads that targets female sports fans? Well today's guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he's using Facebook ads to drive downloads for his own apps and why automating this process has allowed him to scale with just 7 team members. Daniel Todd is currently the CEO/Founder of Influence Mobile. He is also a Disney TechStars mentor and adviser to several start-ups. In 1999, he co-founded the online media company Zango. While there, Zango ranked several times in the Inc 500 fastest growing companies ranking as high as #7. Businesses he created have generated over one billion dollars in revenue.
Coming up is a coaching call where you will discover what to do when Apple search ads won't work, copywriting tips to use on your pricing page and a full explanation of the Spanish-Mexico ASO tip that helps double keywords. Ben Price is the founder of SnapShot Postcard.
Coming up you're going to discover how to diversify your App Business and create an Empire from courses and ebooks. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/8ucI6J8NViw
Want to know how to turn an average game into an amazing, mind-blowing one? Well today's guest has millions of downloads to his games and he'll share what types of analytics you should be tracking and how to fully understand your users. Plus, you will discover some amazing retention strategies to make sure your users come back to your game. Manuel Boca is a partner at Kobra, a newly founded game publishing company.
Coming up is a coaching call with the creator of an app that is a Tinder for dog owners. You will discover how to approach ASO when your users may not be searching for an app like yours. Juan Pablo Coppel is the founder of MatchDog
You're going to discover how it's monetizing, what does the pricing page look like and what kind of features it has. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tww5UBi58vY
Are you wondering how to make sure you have strong retention and engagement metrics? Well today's guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you're going to discover how he's landed a feature by both Google and Apple for all the clients he's worked with and lastly what you need to know when launching in a Latin America market. Arthur Castro is the Former Head of Product & Design at Former Head of Product & Design at InstaCarro and now Product Lead at Yellow and Co-Founder of Product Arena
Want to know how to create an eye-popping app icon that will help you increase your downloads? Well, I'm going to show you a dead-simple way to do just that. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6QbyqHqLkJk
Coming up is a coaching call where you will discover how search ads impact your keyword rankings, a cool ASO trick that I recently discovered and why you might consider targeting demographics keywords rather than features. Elie Gebran is the creator of ARvid.
You're going to discover a dead simple way to increase the retention rate of your subscription based app. It will literally take minutes to implement. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/hjR8E8UcDzY
We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns. Matt Horiuchi is the Director of User Acquisition at Calm.
Wondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play including keywords and app icons. Sapan Agarwal is the creator of Video Watermark 2017.