App Masters with Steve P. Young show

App Masters with Steve P. Young

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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 710: Advanced ASO Strategies for Google Play | File Type: audio/mpeg | Duration: 19:50

Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the developer tried. Varol Okan is the founder at Parallel Axiom.

 Strategies for International Expansion for Mobile Apps | File Type: audio/mpeg | Duration: 4:47

Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started. Watch Video on YouTube and Subscribe to our Channel:

 709: Chris Barton, Co-Founder of Shazam (Throwback) | File Type: audio/mpeg | Duration: 32:40

We are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowed me to interview him at a meetup along with speaking at my very first event that I hosted and someone I consider a friend. Here it with the old theme music. Enjoy! Chris Barton is the Co-Founder of Shazam.

 708: Marketing to the Smallest Viable Market with Joey Prather | File Type: audio/mpeg | Duration: 14:35

Coming up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels. Joey Prather is the Co-Founder at ThinQbator.

 How to Setup Apple Search Ads | File Type: audio/mpeg | Duration: 5:43

Coming up, you're gonna discover how to set up Apple Search ads campaigns for optimal success. Watch Video on YouTube and Subscribe to our Channel:

 707: How to Research Mobile Game Niches with Ryan Yada | File Type: audio/mpeg | Duration: 28:39

Today's guest has over 20M downloads for his game studio. You will learn how he discovers mobile game niches, what to look for in a keyword and personal growth tips to overcome mental blocks. Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertainment.

 706: How to Find Micro-Influencers on Instagram with NG Gordon | File Type: audio/mpeg | Duration: 48:39

Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product. NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.

 705: How to Plan an Ad Roll Out with Vincent Meyer | File Type: audio/mpeg | Duration: 32:55

You're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you better have a tracking system in place before you start. Vincent Meyer is CMO at Zeno Media.

 704: Mobile App Analytics with AppsFlyer’s Ben Jeger | File Type: audio/mpeg | Duration: 33:06

Are you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues. Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.

 Apple Search Ads for Paid Apps | File Type: audio/mpeg | Duration: 6:45

You're going to discover how Apple Search Ads work for your paid apps. If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot. Watch Video on YouTube and Subscribe to our Channel:

 703: Viral Growth for a Hyperlocal App with Jegor Ivanov | File Type: audio/mpeg | Duration: 37:21

Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features. Jegor Ivanov is the Product Manager, Growth at Jodel.

 Mobile Game Audit & Comparison with | File Type: audio/mpeg | Duration: 5:55

Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game. Watch Video on YouTube and Subscribe to our Channel:

 702: How to Improve Your Current Game with Ozzie Haniffa | File Type: audio/mpeg | Duration: 16:43

Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games. Ozzie Haniffa is an indie game developer.

 How to Increase Retention for Casual Mobile Games | File Type: audio/mpeg | Duration: 9:48

Kevin Wolstenholme is the founder of ​RisingHigh Studio​ and ​RisingHigh Academy​. He runs a two-person indie game studio with 13 games with 13 Apple homepage features. They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed. Watch Video on YouTube and Subscribe to our Channel:

 701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov | File Type: audio/mpeg | Duration: 35:35

Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns. Todor Madzharov is Head of Marketing at JOB TODAY.


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