App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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Podcasts:

 App Store Optimization (ASO) in Search Engine Optimization (SEO) Terms | File Type: audio/mpeg | Duration: 13:47

Do you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/onQJUlIennU

 677: Growing a Niche Dating App with Noa Gutterman | File Type: audio/mpeg | Duration: 36:37

Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative. Noa Gutterman is Head of Growth at HER Social App.

 How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy | File Type: audio/mpeg | Duration: 6:52

Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/o3bR2F74vvw

 676: 3 Simple Things That Always Improve Conversions with Barron Caster | File Type: audio/mpeg | Duration: 36:14

Today's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting. Barron Caster is the Director of Growth at Rev.

 How to Select Your Soft Launch Countries | File Type: audio/mpeg | Duration: 5:46

Are you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/BSFYbFwNrNo

 675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin | File Type: audio/mpeg | Duration: 41:58

Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex Austin is the CEO of Branch Metrics.

 How to A/B Test Screenshots on iOS | File Type: audio/mpeg | Duration: 10:18

You're going to discover how you can A/B test your screenshots on iOS to increase your downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mjHi_x1aj9Q

 674: How to Launch a New Social Network with Virgil Moore | File Type: audio/mpeg | Duration: 8:54

Coming up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time. Virgil Moore is the founder of Social Mongo.

 How to Sell App Store Optimization to a Skeptic | File Type: audio/mpeg | Duration: 9:07

Not convinced that ASO will work for you? Well, I'm going to show you a simple way to test if app store optimization will actually lead to more organic downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/uuHE4yNjJuM

 673: How to Grow an App by Humanizing It with Gianluca Segato | File Type: audio/mpeg | Duration: 36:01

Are you looking for simple tactics that will help your app become more shareable? Well today's guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more downloads and finally how to learn good design even if you suck at it. Gianluca Segato is the Founder of Uniwhere.

 How to Succeed in the App Business in 2018 | File Type: audio/mpeg | Duration: 9:37

You're going to discover 3 trends for App Business Success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/bmUA3OgOLtE

 672: How to Succeed Creating Indie Games with Sourav Jain | File Type: audio/mpeg | Duration: 19:46

Coming up is a coaching call with an 18-year-old game developer. You will discover how to get early feedback on your game, how to use the learn-build process of game development and finally why you must study the top free games in the app stores. Sourav Jain is an indie game developer. Check out his games. YNEX

 How to Increase Organic Downloads Without Changing Keywords | File Type: audio/mpeg | Duration: 10:39

You're going to discover 3 simple ways to increase your organic downloads without touching your keywords Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/S4cOwQlhqSg

 671: How Outlook Mobile Grew to 100 million MAU with James Colgan | File Type: audio/mpeg | Duration: 40:58

Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and how that allowed them to strip out unnecessary features, why they focused on one star reviews and how they changed the on-boarding process to improve user signups. James Colgan currently serves as the Senior Director of Product Management Enterprise for Outlook Mobile.

 Simple Way to Increase Day 1 Retention Rate | File Type: audio/mpeg | Duration: 7:17

You're going to discover a simple way to increase your day 1 retention rate. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ML3pfrg_gI0

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