App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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Podcasts:

 How to Monetize Mobile Apps & Games on Google Play and Apple App Store | File Type: audio/mpeg | Duration: 6:02

Want to know what are the best ways to make money from mobile apps and games on Google Play and the Apple App Store? In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they're making millions of dollars a month. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=brMDfh3ubpc

 Go-To-Market Strategy: The Simple and Easy Way | File Type: audio/mpeg | Duration: 8:00

You will discover our easy and simple go-to-market strategy that will work for any product. We've used this to launch two different businesses and continue to use it in our business today. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=22Gki20BQ1E

 723: How to Build a Consumer Centric App with Liat Mordechay Hertanu | File Type: audio/mpeg | Duration: 35:16

Today's guest is the Co-Founder and CMO of an app called 24me. You will discover how they built an award winning, Apple Best of the App Store kind of app by being consumer centric. Also, you will discover how to gain attention in a crowded space, the one question you should ask your most frustrated users and finally how always being the first in build new Apple technology has been a great driver of growth. Liat Mordechay Hertanu is the Co-Founder and CMO at 24me.

 How to Respond to Reviews on Google Play Store | File Type: audio/mpeg | Duration: 3:03

You are going to discover how to respond to user reviews on Google Play and a test that you should run to increase your keyword rankings. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=ZiWMCYXfPXI

 How to Respond to App Store Reviews on iOS | File Type: audio/mpeg | Duration: 3:21

Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple's App Store Connect. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=DdisFs7Rgwo

 722: How to Build a Successful Portfolio of Apps with Laura Tallardy | File Type: audio/mpeg | Duration: 29:51

How do you build a successful portfolio of apps on multiple platforms including Steam? Well today's guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you're just getting started in the app business. Laura Tallardy is an Independent Game & App Developer.

 App Store Optimization (ASO) for a Dating or Social Media App | File Type: audio/mpeg | Duration: 5:11

Are you launching a new social media, dating or local app? You are going to discover how to target any geographic region in the world through keyword research and app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BEvT1H2RdeI

 App Store Optimization With No Budget | File Type: audio/mpeg | Duration: 7:49

Don't have money to pay for an app store optimization tool? In this video, we show you how to perform keyword research and what signals to look for to figure out the competitiveness of a keyword. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=agONMCh-3T0

 721: Mobile Growth Through Partnerships with Suze Schwartz | File Type: audio/mpeg | Duration: 30:50

Today's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable way. Suze Yalof Schwartz is the CEO/ Founder of

 2 Psychological Triggers to Increase Mobile Ad Revenue | File Type: audio/mpeg | Duration: 4:35

How can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game. The two triggers are greed and impatience. These two triggers are commonly used in any lottery system. We want money and we want money fast! I'll show you two mobile games that are using these psychological triggers to increase their ad revenue. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=ZFHewxni2nI

 Reddit Marketing for Mobile App Downloads | File Type: audio/mpeg | Duration: 5:03

Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NT7V7O5cEj8

 720: Pricing Tests to Increase App Subscriptions with Chetna Chandra | File Type: audio/mpeg | Duration: 29:36

Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company develop better products. Chetna Chandra is the Co-Founder & COO at Studio Mosaic

 3 Key Factors in Deciding Keywords for App Store Optimization (ASO) | File Type: audio/mpeg | Duration: 4:24

What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=skKpzo2CjFM

 Analyzing a VPN App Earning $3M a Month (Hotspot Shield) | File Type: audio/mpeg | Duration: 7:08

Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned! Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NBV2HtFvmyA

 719: Using Online Tournaments to Increase Retention with David Mok | File Type: audio/mpeg | Duration: 34:36

Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more. David Mok is the Director of Developer Partnerships at

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