App Marketing by App Masters show

App Marketing by App Masters

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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Podcasts:

 App Store Optimization Live with Steve P. Young | File Type: audio/mpeg | Duration: 3401

Every question you wanted to know about ASO answered live with yours truly. You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 How to Increase Virality for Your App | File Type: audio/mpeg | Duration: 552

Use this simple framework to increase your app's virality.   You better have users  Make your customers look good  Create a win-win for both users Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY   Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters ***************

 795: How to Increase Your Subscriptions with Fritz Charles | File Type: audio/mpeg | Duration: 2503

Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV? Fritz Charles is the Head of Growth at Universe. Show Mentions - RevenueCat - ChartMogul - Copilot - Coin Gamma Podcast - Fritz's Interview on Earn Your Leisure *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 Millions of Downloads as Indie App Developer with David Barnard | File Type: audio/mpeg | Duration: 4633

David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and more.   David recently joined RevenueCat as Developer Advocate to help subscription app developers build and grow their apps. Topics covered: (5:30) The mistake that beginner app developers make (7:50) The secret to getting a marketing edge (10:30) How to get massive press & Apple Features (16:01) This campaign works better than press (20:00) Build an app to sell or dominate a market? (30:42) The best traffic source for David (37:51) Subscription Paywall Best Practices (46:36) Best way to get quickest installs upon launch (49: 17) How to transition to a subscription app (59:24) Monthly vs yearly subscriptions (1:03:58) How IDFA affects mobile app monetization *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 794: Subscription Conversion Hacks with Murphy Brantley | File Type: audio/mpeg | Duration: 1932

Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs. Murphy Brantley is the Indie App Developer. Show Mentions - Fav app: Credit Karma - Murphy's app: Robot Call Blocker  *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 How to Keep Games in the Top Charts with David Reichelt (July 17, 2020) | File Type: audio/mpeg | Duration: 3576

Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt.    Download Color Switch World on iOS and Google Play.  Topics covered: (11:40) What platform did David use to build Color Switch World (14:30) Marketing for games, does it matter? (17:00-23:) How to keep games in the top charts (24:20-31:) Is it possible for a one-person team to succeed? (40:30) How David defines "failure" (49:30) Self publish or find a mobile game publisher? (52:20) What did David learn from working with this publisher *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 793: How to Position Your App in a Competitive Market with James Setzer | File Type: audio/mpeg | Duration: 1950

Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market. Plus two strategies that I absolutely love:  1) how he uses giveaways to get his initial downloads and ratings;  2) how he studies the newest, top grossing apps to see what they are doing right. James Setzer is the Owner and Founder of DreamBuilders Simple Solutions. Show Mentions - Fav app: Asana - James's fav app of his: VPN *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 5 Beginner App Store Optimization Mistakes | File Type: audio/mpeg | Duration: 812

I’m going to share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own?  Double your keywords using the Spanish Mexico localization Targeting high traffic, high competition keywords Using your title and subtitle for branding  Optimizing screenshots  Asking for reviews too late  Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 Influencer Marketing for Indie App Developers with Christy Choi (July 10, 2020) | File Type: audio/mpeg | Duration: 3384

Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Joining us is Christy Choi, Co-Founder at First Influence, a performance-based Influencer Marketing Agency based in Hollywood, CA. As one of the leading agencies in the space working within various industry verticals, they execute various social media campaigns across a diverse array of platforms, such as Instagram, YouTube, Facebook, Twitter, and more. Their clients range from fast-growing startups to Fortune 500 companies such as: Samsung, Drop, LG, SkillShare, Ritual, and more. Topics covered: (5:20) Advice on outsourcing influencer marketing for indie app developers (11:55) What is the most efficient formula app marketing on TikTok? (15:45) How does influencer marketing compare to paid channels like Facebook, Google or Apple search? (18:00) How to niche down when it comes to influencers? (21:00) Is Quora a good platform for app marketing? (21:50) What tools do you use to measure ROI for influencer marketing? (29:30) How long does an influencer marketing campaign run? (30:50) What influencer marketing channel is the most effective today? (32:30) Youtube integration is the most popular way of promotion (36:26) What are the current Youtube trends? (41:30) How to run an influencer marketing on just iOS? (47:22) What's the best way to market a new messaging platform? *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 792: How to Find Influencers in Your Niche with Garfield Wright | File Type: audio/mpeg | Duration: 2941

It's already tough being an entrepreneur, but how do you deal with being an entrepreneur during a pandemic while being a healthcare worker? Well today's guests reveals how he's been able to hustle his way to 16,000 active users, how he found influencers in his niche and finally how he's dealing with the Black Lives Matter movement. Garfield Wright is the Founder and CEO at Rumpur. Show Mentions - Fav app: Duolingo *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 Try This If You Are Not Making Money From Mobile Games | File Type: audio/mpeg | Duration: 460

In this video, I want to share with you a simple technique that you can use to make money from your mobile games.   First thing first, let’s get one thing out of the way. Your game better have great... Retention   Without retention, you might as well forget about downloads and making money.   In fact, the popular mobile game publisher Voodoo looks for games that have at least a 50% D1 retention and a 20% Day 7 retention.   Now with that out of the way, let’s get to that simple strategy that will help you make more money.   Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 Succeeding as an Indie App Developer with Rich Wagstaff (July 3, 2020) | File Type: audio/mpeg | Duration: 3706

Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer.    Check out Rich's apps:  Crossword Star 3 Minute Mindfulness Topics covered: How his new screenshot increased conversions by 30% Does a lower conversion rate for downloads affect rankings for your main keyword? How to find keywords for niche apps New app vs improving existing app if you are experiencing a reduction in downloads How to find a designer to improve screenshots *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 791: The Secret to 3X Your Valuation with Chuka Ikokwu | File Type: audio/mpeg | Duration: 2417

Want to know how to easily 3X your valuation? Well, today's guest shares why having an ethnically diverse team will not only create a more effective team, but also help you 3X your valuation. You will also discover what KPIs to focus on in the beginning, the levers to increase your app's retention and how to build and launch a successful mobile game.  Chuka Ikokwu is the Founder & CEO at Divercity.io. Show Mentions - 764 Episode - Fav app: IMDB: (iTunes | Google Play) *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu | File Type: audio/mpeg | Duration: 3489

Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app.   This week our special guest is Chuka Ikokwu, Founder at DIVERCITY. Topics covered: The analytics you should look at when running UA How to increase your app's retention Do "starter packs" work in increasing retention? What is the most important metric for education apps? Is Firebase analytics good for mobile apps? Advice on how you can start your own startup Do lower in-app purchases make users purchase more? Does running ads in cheaper countries affect the rankings in the US? *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

 790: How Apple Search Ads Boost App Visibility and Growth with Thomas Kriebernegg | File Type: audio/mpeg | Duration: 2012

Today's guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics. This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com  Thomas Kriebernegg is the CEO & Co-Founder at App Radar. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

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