App Masters with Steve P. Young show

App Masters with Steve P. Young

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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 Apple’s New App Store Categories | File Type: audio/mpeg | Duration: 11:43

In this video, we explore Apple's new categories on iOS: "Developer Tools" and "Graphics & Design" and how you can capitalize on them right now!

 775: Nick Loper of Side Hustle Nation | File Type: audio/mpeg | Duration: 51:54

Hey guys, another recording from my new podcast, Games with Entrepreneurs. This time with a local friend of mine, Nick Loper. Nick's website is read by 1.5 million visitors a year and 30,000 listeners tune into The Side Hustle Show podcast each week. He helps people earn money outside of their day job. He’s an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at, he loves deconstructing the tactics and strategies behind building extra income streams. Nick Loper is the Founder of Side Hustle Nation.

 ASO What’s Working Today in 2020 – MGS Presentation | File Type: audio/mpeg | Duration: 20:06

ASO...Keyword targeting...are these still relevant in driving traffic and putting you high up there in page ranks? We will also talk about the 'secret sauce' that'll increase more downloads for your app. Hop on in, and we'll dig deeper into this today

 774: How CodeWithChris Grew to 300K YouTube Subscribers with Chris Ching | File Type: audio/mpeg | Duration: 51:14

My friend, Chris Ching, is the founder of CodeWithChris - the largest iOS channel on YouTube with close to 300K subscribers. This is our episode on my new podcast called Games with Entrepreneurs. You will discover how Chris started his blog and YouTube channel while at his full-time job, how he left that job to pursue CodeWithChris, and how good is he at nerdy pick-up lines. Chris Ching is the Founder of CodeWithChris.

 Try This If Your App Has No Downloads | File Type: audio/mpeg | Duration: 6:50

Coming up is one of the most commonly asked questions I get about how to increase downloads for an app on literally no budget. This is particularly useful advice if you are stuck in your app business.

 773: How to Optimize the FTUE for Mobile Games | File Type: audio/mpeg | Duration: 28:26

Coming up is a coaching call where you will discover how to optimize the First Time User Experience (FTUE), how to drive downloads without a marketing budget using the "free promotional" campaign, aso for hyper-casual games and finally why creating more games can be the key to success.

 Is App Store Optimization Dead? | File Type: audio/mpeg | Duration: 12:11

Well, one thing is for sure that things are changing. In this video, you will discover what factors to focus on when trying to grow your downloads through app store optimization.

 772: How to Find Product-Market Fit With a Social App with Josh Choi | File Type: audio/mpeg | Duration: 35:04

Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about monetization. Josh Choi is the creator of Nanolens.

 Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch | File Type: audio/mpeg | Duration: 52:43

David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is.

 771: How to Finance Growth Through VC Funding and/or Debt | File Type: audio/mpeg | Duration: 24:41

Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.

 770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales | File Type: audio/mpeg | Duration: 27:27

Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast. You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

 769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson | File Type: audio/mpeg | Duration: 43:33

Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate. Rebecca Nackson is the Founder at Notable.

 768: Leveraging Artificial Intelligence for Growth with Lomit Patel | File Type: audio/mpeg | Duration: 37:18

Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them. Lomit Patel is the Vice President, Growth at IMVU.

 767: Best Strategy to Get Quality Downloads for a Location-Based App | File Type: audio/mpeg | Duration: 12:53

Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster. Mike Orakpo is the Founder at Athlete Connect.

 How to Sell: Time Blocking Tips for Sales Prospecting | File Type: audio/mpeg | Duration: 6:10

Here is a sales call hack that will help you sell more, get more clients and make you more effective. This is my exact sales strategy that many people have copied and you can too. Watch Video on YouTube and Subscribe to our Channel:


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