App Masters - App Marketing & App Store Optimization with Steve P. Young show

App Masters - App Marketing & App Store Optimization with Steve P. Young

Summary: Want to build a top 10 mobile app or game? Learn from the top mobile app developers in the space as they share tips and tricks on how they built their business. Topics range from mobile marketing to mobile game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile entrepreneurs.

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 732: How to Optimize Your ASO Workflow with Thomas Kriebernegg | File Type: audio/mpeg | Duration: 31:27

Coming up, we have the CEO of App Radar. You will discover why niching down is so important for growth, how App Radar will optimize your ASO workflow and how to optimize your Apple Search Ads. And one more thing, the ups and downs of running a SaaS company. Thomas Kriebernegg is the CEO and Co-founder at App Radar.

 App Store Optimization for Google Play: Top 10 Factors | File Type: audio/mpeg | Duration: 24:45

Coming up, we have my friend, Sarmad Sultan, to highlight the 10 most important factors when it comes to Google Play optimization. From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget about. Watch Video on YouTube and Subscribe to our Channel: https://https:/

 Instagram Advertising: How to Lower Your Cost Per Install (CPIs) | File Type: audio/mpeg | Duration: 4:29

Want to know how to drive insanely low CPIs through Instagram advertising? Well, I got a great tip from my podcast guest, Esther Crawford Co-Founder and CEO at Squad, who shared it during our podcast interview. Watch Video on YouTube and Subscribe to our Channel:

 731: What’s Working in Mobile Advertising Today | File Type: audio/mpeg | Duration: 31:45

Coming up is a recording from our last virtual summit where you will discover what's working in mobile advertising today including why short form video content is crushing it, how to make playable ads work for you and the potential of Messenger ads. Shamanth Rao is CEO at RocketShip HQ and the cost of the How Things Grow podcast.

 The Best Pricing Plan for Subscription Mobile Apps | File Type: audio/mpeg | Duration: 7:25

Does a monthly, quarterly or yearly plan work best for subscription based app? Well I have my friend, Rich Wagstaff, share how he grew his revenue 50% with a simple pricing plan change. Also, you will discover his strategy for sustained app growth. Watch Video on YouTube and Subscribe to our Channel:

 Multi-Channel App Marketing Campaigns for Retention | File Type: audio/mpeg | Duration: 6:11

You will discover examples of multi-channel app marketing campaigns to better engage and retain your users. Watch Video on YouTube and Subscribe to our Channel:

 730: The Technology to Help You Scale a Mobile Game with Christian Calderon | File Type: audio/mpeg | Duration: 35:10

We have the former CRO at Ketchapp, Christian Calderon. You will discover his go-to strategy for increasing mobile game retention, how his new company helps developers with the marketability of their games and what indie game developers are missing when launching a game. Christian Calderon is the Co-Founder and CEO at Gamejam

 Mobile Growth vs Mobile Features: How to Decide | File Type: audio/mpeg | Duration: 5:05

Want to know if you should be building new features or driving more growth for your app? In this video, we talk about the "staircase" approach to building a sustainable app business. Watch Video on YouTube and Subscribe to our Channel:

 729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford | File Type: audio/mpeg | Duration: 47:05

We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it. Esther Crawford is the Co-Founder and CEO at

 App Mastermind in Barcelona | File Type: audio/mpeg | Duration: 5:11

Join us in Barcelona, Spain on June 15, 2019 for this one day retreat that brings successful app entrepreneurs together to trade knowledge, support each other and build a community that goes beyond business. This event is limited to 8 attendees to ensure the highest quality of founders and an environment where real relationships can be built. Reserve Your Spot:

 728: Growth With Retention in Mind with Anna Boguslavska | File Type: audio/mpeg | Duration: 30:21

We have a fun conversation where you will discover how to get your on-boarding process right (with examples), how to align your multichannel campaigns to re-engage users and how using a fun, but generic content FAILED as a marketing strategy. Anna Boguslavska is the Engagement Manager at Blindfeed

 727: How to Optimize Google Play Listing with Neelay Srivastava | File Type: audio/mpeg | Duration: 16:11

Coming up is a coaching call with a developer of a free music player app. You will discover how to balance optimizing your current keywords or finding new ones, should you localize your app and how to run our favorite growth hack on Google Play. Neelay Srivastava is the creator of Free Music Player

 Google Play Link Building Strategy – How it Works | File Type: audio/mpeg | Duration: 5:24

What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space. Watch Video on YouTube and Subscribe to our Channel:

 726: How to Find & Scale New Growth Channels with Shoji Ueki | File Type: audio/mpeg | Duration: 31:07

Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.

 How to Increase Mobile App Retention Rate Through Customer Support | File Type: audio/mpeg | Duration: 4:20

Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives. Watch Video on YouTube and Subscribe to our Channel:


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