Summary: Episode #42 Designing the Experience with Michele Serro of Doorsteps and Finding Customers You Love with Danny Dietl of iMetroProperty. Michele Serro was trained in the arts a Julliard School of Music in NYC and later entered the design business and opened the first office in NYC for IDEO. She's new to real estate and brings a refreshing approach to an experience still confusing in the eyes of the consumer. The design perspective focuses on a system approach through conversation, listening and learning until the process makes sense, flows. The real estate experience can be very complex and painful for buyers and sellers. The interdependencies within the process create discomfort for all players in a transaction. "You can't re-design the system, but you can certainly influence it." Michele Serro, Doorsteps. Leads, Funnels and Humanizing the Process: Working with people you share commonalities, interests, or resonate with makes the process so much easier. You don't waste valuable time by coming in completely cold and the process tends to be smoother and more pleasant for all involved. "Every time I hear "lead" I hear Alec Baldwin walk into my head and start talking about copy for closers... People aren't leads, they're people." Danny Dietl, iMetroProperty.com . Find out how to create more productive experiences and relationships which make a difference in your business. Thanks for listening. Kelly Mitchell
