Marketing Strategy with Dorie Clark

You want to get started blogging or using Twitter. But how often should you do it? Learn tips you can use, in this excerpt of my recent talk to Somerville Local First on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out my Marketing Strategy Blog at www.dorieclark.wordpress.com.

When you're getting started in social media, how do you know which form is right for you? Should you be blogging? Tweeting? Making podcasts? Videocasts? You'll gain insight into the decision-making process in this excerpt of my recent talk to Somerville Local First on the subject of "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out my Marketing Strategy Blog at www.dorieclark.wordpress.com.

When it comes to social media, some of your biggest skeptics may be inside your organization. How do you win them over? Marketing expert Dorie Clark offers her take, in this clip from her recent address to marketing professionals at Boston's leading cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How can your organization deploy media ambassadors? What are other advanced techniques for online crisis communications? Learn from marketing expert Dorie Clark, in this clip from her recent address to marketing professionals from Boston's leading cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How do you contain and control untrue information that's being spread over the Internet? Marketing expert Dorie Clark tackles digital era crisis communications in this excerpt from her recent address to Museums of Boston, a group of marketing professionals for the city's premier cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How do you get your message out? What makes something newsworthy? How do you build relationships with the media? Marketing expert Dorie Clark tackles these questions and more in this address to Museums of Boston, a group of PR and marketing professionals representing Boston's major cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

If left unchecked, social media can take over your life. How do you manage the time, become more efficient, and prioritize effectively to build your brand? In this excerpt from her recent address to a national journalism convention, marketing expert Dorie Clark offers concrete suggestions to make your time online more powerful and effective. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

When is a favor too much to ask? How does asking for favors build loyalty? And what does this have to do with marketing and personal branding? Marketing expert Dorie Clark dives into the science of behavioral psychology in this excerpt from her address to a recent national journalism convention. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How do you establish yourself as a key source for reporters? How can you get quoted in the media all the time? Listen to tips from marketing expert Dorie Clark, in this excerpt from her recent address to a national journalism convention. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

It's a key question when you're creating a personal brand: are you a generalist or a specialist? In this excerpt from her recent talk to a national journalism convention, marketing expert Dorie Clark explains how to position yourself effectively. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

So you want to set up a blog. What are your first steps? What service should you use? Should you get your own domain name? Marketing expert Dorie Clark weighs in, with this clip from her recent address to a national journalism convention. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How important is blogging? Should you dive in, and if so, how? In this excerpt from her talk to a national journalism convention, marketing expert Dorie Clark weighs in. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

Do journalists really need personal branding? Marketing expert Dorie Clark says yes, and explains why--and how--reporters can grow their reputation in her address to the National Lesbian and Gay Journalists Association annual convention in September 2010. Learn more at www.dorieclark.com or follow Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

"Self promotion" can conjure up images of slick hucksters, shamelessly shilling for themselves. But "personal branding" is a necessity in today's marketplace. How do you successfully create a positive reputation for yourself without going overboard and looking like a jerk? Marketing expert Dorie Clark, in this talk at a national journalism convention, shares her advice. Learn more at www.dorieclark.com and follow her Marketing Strategy blog at www.dorieclark.wordpress.com.

Some businesses and political campaigns take an adversarial stance toward the press--ignore them, because they'll attack you, anyway. Media and marketing expert Dorie Clark begs to differ. You'll learn why giving the media more access--including offering up your cell number--is key to developing respectful and mutually-beneficial relations with the media. This excerpt is taken from a training Clark conducted for Democracy for America. Learn more at www.dorieclark.com.