Summary: "Self promotion" can conjure up images of slick hucksters, shamelessly shilling for themselves. But "personal branding" is a necessity in today's marketplace. How do you successfully create a positive reputation for yourself without going overboard and looking like a jerk? Marketing expert Dorie Clark, in this talk at a national journalism convention, shares her advice. Learn more at www.dorieclark.com and follow her Marketing Strategy blog at www.dorieclark.wordpress.com.
