Marketing Strategy with Dorie Clark

If you're a political candidate, your views aren't always going to be popular, and they won't always be in sync with your electorate. Learn from media and marketing expert Dorie Clark how to stay true to your beliefs and still win voters' hearts. This clip is taken from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Let's face it: reporters are human, and sometimes they make mistakes. Learn from media relations expert Dorie Clark how to handle the situation without losing your cool or creating a permanent enemy. We'll discuss how best to approach reporters, ask for corrections, and when to call in the editor. This excerpt is from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Is your message memorable? Does it resonate with voters or consumers? Learn about the power of the "telling detail" and how to harness the essence of your message, from media and marketing expert Dorie Clark. This clip is from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Want to develop a powerful message? Learn the "5 C's" technique from media relations expert Dorie Clark, in this clip from a training originally given to Democracy for America. Learn even more at www.dorieclark.com.

It's the nature of both politics and business--you'll likely be attacked by your competitors. Media and marketing expert Dorie Clark explains how to get ready, block the blows, and fight back. This clip is taken from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Message discipline--that is, staying on message and avoiding messy course corrections and public disputes--is key to successful campaigns and product launches. Media and marketing expert Dorie Clark discusses the example of the Clinton and Bush Administrations, parsing where they succeeded and failed. Learn more at www.dorieclark.com.

"Off the record" interviews are dangerous territory. But when done right, they can help your campaign or business tremendously. Media relations expert Dorie Clark explains how to master the art and have reporters work with you--not against you. This is an excerpt from a training originally conducted for Democracy for America. Learn more at www.dorieclark.com.

It's the secret side of politics. But conducting opposition research--and getting that information to the press--is critical to your campaign's success. Dorie Clark, expert political media strategist, dishes about the most effective techniques. Learn more at www.dorieclark.com.

Most reporters are great--but not all. Media relations expert Dorie Clark teaches you to protect yourself from rogue (or incompetent) journalists in this excerpt from a training she conducted for Democracy for America. Learn more at www.dorieclark.com.

You're going to be interviewed on the radio--live! Media relations expert Dorie Clark discusses how to prepare your soundbites, ready yourself for a combative host, and get your message across successfully. This clip is from a training Clark originally conducted for Democracy for America. Learn more at www.dorieclark.com.

How do you get reporters to give you the benefit of the doubt? Expert media strategist Dorie Clark discusses how to build solid and trusting relationships with the press. The goal? To ensure that when a story's breaking, they're calling you and giving you a fair chance to make your case. This clip is from a training originally conducted for Democracy for America. Learn more at www.dorieclark.com.

Any executive or political candidate will eventually face negative questions from the media. Learn how to prepare and respond effectively from master media strategist Dorie Clark, in this excerpt from a training for Democracy for America. Learn more at www.dorieclark.com.

Anyone who deals with the media has occasionally faced a "gotcha" question. Media expert Dorie Clark discusses how to prepare for these questions, try to avoid them, and deal with them when they come your way. This excerpt is from a training Clark originally gave to Democracy for America. Learn more at www.dorieclark.com.

Some information could undermine your company or your candidacy. How and when do you disclose it? Crisis communications expert Dorie Clark--who has advised such political luminaries as former presidential candidate Howard Dean and former U.S. Labor Secretary Robert Reich--explains the "do's" and "don'ts" of managing challenging media situations. This clip is excerpted from a training Clark originally gave to Democracy for America. Learn more at www.dorieclark.com.

You've developed your brand--now, how do you take control of your message? Marketing expert Dorie Clark, in this excerpt from a Democracy for America training, discusses effective strategies that will help you stay on message and market yourself or your products powerfully. Learn more at www.dorieclark.com.