Marketing Strategy with Dorie Clark

What if you don't know the answer to a reporter's question? How do you handle "off the record" conversations? What if a reporter makes a mistake? Learn how to handle these hot-button issues in this excerpt of a recent talk by Dorie Clark at the Massachusetts Bar Association. Visit www.dorieclark.com for more information.

You've worked hard to build your media contacts. Don't drop the ball now! Strategy consultant Dorie Clark discusses how to avoid committing a "media faux pas" that can endanger your relationship with the press. Learn more in this excerpt of her recent talk at a Massachusetts Law Office Management Assistance Program conference and learn more at www.dorieclark.com.

Which reporters should you cultivate? And how can you become a trusted source they turn to, time and again? Learn more in this excerpt of strategy consultant Dorie Clark's talk on "Managing Media Relationships" at the Massachusetts Law Office Management Assistance Program conference. Visit www.dorieclark.com for more information.

It's not optional - your business needs a referral strategy. Learn more about this necessity in this excerpt of strategy consultant Dorie Clark's sold-out talk at the Enterprise Center in Salem, Massachusetts. Visit www.dorieclark.com for more information.

When you refer business to others, should you ask for a referral fee? What's the right move? Learn more in this excerpt of strategy consultant Dorie Clark's sold-out talk at the Enterprise Center in Salem, Massachusetts. Visit www.dorieclark.com.

The first step in winning more referrals is ensuring your customers and colleagues remember you're out there. Learn how to stay top of mind in this excerpt from strategist Dorie Clark's sold-out talk at the Enterprise Center in Salem, Massachusetts. Learn more at www.dorieclark.com.

Want more referrals? Give more, and activate the power of reciprocity. Learn how to dramatically enhance the number of referrals you receive, in this excerpt of a sold-out talk by strategist Dorie Clark at the Enterprise Center in Salem, Massachusetts. Learn more at www.dorieclark.com.

How does being a connector lead to more business and better referrals? Find out, in this excerpt of a sold-out talk by strategy consultant Dorie Clark at the Enterprise Center in Salem, Massachusetts. Learn more at www.dorieclark.com.

You've given someone a referral - now what? Learn how to harness that momentum and ensure it benefits your business, in this excerpt of a recent talk by strategy consultant Dorie Clark. Learn more at www.dorieclark.com.

Why do some ideas go viral, while others fall flat? Learn more about how to harness and create viral ideas from strategy consultant Dorie Clark, in this excerpt of her recent talk to nonprofit executives at the Be the Change conference. Learn more at www.dorieclark.com.

How do you know your communication plan is effective? How can you ensure it's metrics-driven? Find out in this excerpt of a talk by strategy consultant Dorie Clark to a group of nonprofit executives. Learn more at www.dorieclark.com.

Strategy consultant Dorie Clark explains how to build powerful connections - and how your business can profit from them - in this excerpt of her sold-out talk at the Enterprise Center in Salem, Massachusetts. Learn more at www.dorieclark.com.

Is your message getting "lost in translation"? In today's competitive business environment, you must ensure customers clearly understand what you're saying. Marketing expert Dorie Clark provides tips and insights on how to do it - and you can learn more at www.dorieclark.com.

Blogging is a lot harder than tweeting - and that's exactly why you should do it. Marketing expert Dorie Clark explains why blogging is critical to developing a brand identity for yourself and your company. Learn more at www.dorieclark.com.

Is your message getting through? Now more than ever, you have to sharpen your branding and ensure customers understand your competitive advantage. Learn more from marketing expert Dorie Clark, and visit www.dorieclark.com.