Marketing Strategy with Dorie Clark

When do customers hit Twitter and Facebook overload? Listen to marketing expert Dorie Clark, in conversation with Somerville Local First Executive Director Joe Grafton, tackle the question of how frequently businesses should post to Twitter and Facebook--and how to use social media to build your brand identity in the mind of the customer. This excerpt is from a panel discussion held at the Cambridge Innovation Center. Learn more at www.dorieclark.com.

New to the world of social media and Web 2.0 marketing? In this clip from marketing expert Dorie Clark's recent talk at the Cambridge Innovation Center, you'll learn how to get started on your social media strategy. How do you integrate online efforts with your overall business strategy? Listen here, and learn more at www.dorieclark.com. This internet marketing panel was sponsored by Cambridge Local First and Somerville Local First.

You're a lawyer--or a realtor--or an accountant--or a marketing consultant. Should you have your own Facebook fan page (now known as having people "like" your brand)? Marketing strategy expert Dorie Clark says oftentimes, the right answer is no. Learn more about leveraging Facebook to build your brand and enhance your marketing. These remarks are taken from Dorie Clark's recent workshop at the Cambridge Innovation Center, in a talk moderated by Joe Grafton of Somerville Local First. Visit www.dorieclark.com.

How often should you blog? How often should you tweet? Marketing expert Dorie Clark expounds on how to create an online marketing schedule in her talk at the Cambridge Innovation Center, in a panel moderated by Joe Grafton of Somerville Local First. Learn more at www.dorieclark.com.

What's the value to your business of a Twitter follower or Facebook fan (someone who "likes" you)? Find out from marketing expert Dorie Clark, in this excerpt from her recent talk at the Cambridge Innovation Center, sponsored by Cambridge Local First and Somerville Local First. Learn more at www.dorieclark.com.

In this clip from marketing expert Dorie Clark's talk at the Cambridge Innovation Center, she discusses whether you should cross-post your Twitter feed to Facebook. Clark was interviewed by Somerville Local First Executive Director Joe Grafton. Learn more at www.dorieclark.com.

Listen to marketing expert Dorie Clark address the Association for Commuter Transportation's New England (Patriot) Chapter, discussing how to market alternative transportation to the millennial generation. What do members of Gen Y think and believe? And how does that impact their behavior when it comes to transportation and the environment? You'll hear about Web 2.0, new media, and the best strategies to reach millennials, and gain insight into Dorie Clark's cutting-edge research on behalf of MassRIDES and the Massachusetts Department of Transportation. Learn more at www.dorieclark.com.

How can your business or nonprofit leverage Web 2.0 strategies to deepen your engagement with customers, win new fans, and position yourself for explosive growth? Marketing strategist Dorie Clark interviews Phillip Djwa of Internet strategy and development firm Agentic. In this interview, you'll learn the most common mistakes businesses make with their websites (and how to avoid them), the mechanics of "going viral," how you can take advantage of hot trends such as geolocation and mobile, and tips you can employ right now to make your website better and more effective. Learn more at www.dorieclark.com and www.agentic.ca.

Want to network more effectively? Marketing strategist Dorie Clark interviews Robbie Samuels, a networking expert who presents his "Art of the Schmooze" workshops across the country. You'll learn Robbie's techniques to determine which events to attend, how to prepare in advance to meet the right people, effective ways to introduce yourself, and how to keep the connection alive long after the hors d'oeuvres are gone. To learn more, visit www.dorieclark.com and www.robbiesamuels.com.

Do you come to the end of the day, wondering why nothing has been accomplished? Are you constantly interrupted by coworkers, the phone, and your email? Do you have important tasks you can't seem to finish? Learn marketing strategy consultant Dorie Clark's secrets to save time and take back control of your workday. Listen to this podcast and watch your productivity soar. Learn more at www.dorieclark.com.

Media interviews are the perfect opportunity to get your message out. But they can also be rife with peril. Media and marketing consultant Dorie Clark, who has advised clients including former U.S. Labor Secretary Robert Reich and former Vermont Governor Howard Dean, shows you key strategies to stay on message, deflect negative questions, and go hand-to-hand with reporters--and win. Learn more at www.dorieclark.com.

How many emails do your clients--current and potential--receive every day? 100? 200? More? In this podcast, you'll learn strategies to ensure your emails get opened, read, and responded to quickly. Don't let unclear communication hinder your business. Effective, engaging emails are an indispensable tool in cementing relationships and increasing sales.

Tired of endless wine and cheese receptions with nothing to show for it? Dorie Clark--marketing strategy consultant for clients such as Google, Yale University, and the National Park Service--discusses how to network effectively and get results for your business. Learn more at www.dorieclark.com.

Marketing strategy consultant Dorie Clark discusses how to win successful media coverage amidst the decline of newspapers and other traditional, mainstream media. From blog strategy to tips for getting your press releases noticed, you'll learn tactics to jumpstart your marketing efforts.

Marketing strategy consultant Dorie Clark discusses behavioral economics and its implications for marketing--a topic she presented on (with Alia McKee of Sea Change Strategies and Mimi Hahn of the Monterey Bay Aquarium) at the 2009 Web of Change conference.