Summary: Some businesses and political campaigns take an adversarial stance toward the press--ignore them, because they'll attack you, anyway. Media and marketing expert Dorie Clark begs to differ. You'll learn why giving the media more access--including offering up your cell number--is key to developing respectful and mutually-beneficial relations with the media. This excerpt is taken from a training Clark conducted for Democracy for America. Learn more at www.dorieclark.com.
