Summary: When you're getting started in social media, how do you know which form is right for you? Should you be blogging? Tweeting? Making podcasts? Videocasts? You'll gain insight into the decision-making process in this excerpt of my recent talk to Somerville Local First on the subject of "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out my Marketing Strategy Blog at www.dorieclark.wordpress.com.
