This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; Ubimo closes $2m; The PGA Tour partners with Xirrus for outdoor WiFi; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks the biggest threat to your mobile strategy and our special guest is journalist and author Nora Young. Special Guest: Nora Young, author (The Virtual Self: How Our Digital Lives Are Altering the World Around Us) and journalist (25:00) A Mobile Minute with Chuck Martin: The biggest threat to your mobile strategy is… (4:25) Location fascination of the week: CO Everywhere (7:50) Top news of the week 1. Foursquare turning over a new leaf with proactive recommendations (12:12) 2. McDonald’s NFC Happy Table in Singapore (18:20) 3. Ubimo (location-based mobile audience targeting) closes $2M (22:05) 4. PGA Tour partners with Xirrus for outdoor WiFi (36:30) 5. JDS Uniphase launches location insight services (40:40) 6. 7Eleven invests in Belly 12.1M with Andreessen Horowitz (44:50) Resource of the week: Top 100 Geospatial influencers (49:55) See the show notes here:

Welcome to episode #144. On the show: Google patents your gaze (and a little latent pre-searching on the side); GoDaddy acquires Locu; Coors Light's Refresh the Night campaign; Placeable emerges from LocationInsight to normalize location data for enterprises; Coca Cola uses location to help charities with Movement for a Movement campaign; Nuance launches their talking ads in Sweden; Apple acquires Embark; Google chokes on Yahoo!'s dust; Chuck Martin looks at the plight of the QR code; What are the differences between North American and Europe when it comes to location based services? A Mobile Minute with Chuck Martin: Scanbuy and the plight of QR codes (27:35) Location fascination of the week: Clinch (6:08) Top news of the week 1. Google's "Pay Per Gaze" (10:50) 2. GoDaddy acquires Locu (15:45) 3. Coors Light "Refresh the Night" campaign (20:15) 4. LocationInsight becomes Placeable (23:52) 5. Coca Cola "Movement For A Movement" campaign (30:38) 6. Nuance's "talking ads" (34:56) 7. Apple acquires Embark (43:10) Resource of the week: Location based services Europe vs North America (52:50)

On the show: Google launches Carousel visual search; Renew London smart recycling bins are sniffing your MAC address; Millennial scoops up JumpTap; Tour Sicily with the San Pellegrino robot; Placed trying to morph into the ComScore of the real world; Riding the payment waves without batteries; Special guest Alex Kottoor of Siamese Systems talks mobile CSI; Chuck Martin and our Mobile Minute on who is benefiting from the mobile retail war; Infosys data on what consumers will share to get a personalized deal from retailers; App pick of the week is MixBit Featured Guest: Alex Kottoor of Siamese Systems (27:35) A Mobile Minute with Chuck Martin: Who is benefiting from the mobile retail war? (6:00) Location fascination of the week: MixBit (9:00) Top news of the week 1. Google launches Carousel (15:08) 2. Renew London recycling bins grabbing MAC addresses create public privacy outcry (18:40) 3. Millennial buys JumpTap (24:40) 4. San Pellegrino providing tours of Sicily via robots (36:40) 5. Placed evolving to be ComScore for the real world (40:50) 6. Wireless communication without batteries (44:55) Resource of the week: Infosys – 93% Of Consumers Would Share Personal Data In Exchange For Customized Offers (49:18) This episode is sponsored by PubNub. You can sponsor this show here.

On the show: WillCall raises money and looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video. Chuck Martin on getting a better deal by carrying a mobile device. PayPal’s Q2 look at the impact of location based marketing. Click to see the full show notes A few announcements - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Chris Savage of Wistia (30:00) A Mobile Minute with Chuck Martin: Are mobile shoppers getting better deals? (7:30) Location fascination of the week: Hulafrog (9:36) Top news of the week 1. WillCall raises $1.2M to be the Square for concerts (13:30) 2. Launch of SpotSetter (20:13) 3. Pizza Hut and Amaze deliver new responsive website (23:05) 4. Tradus location-based marketplace – find the product near me (26:00) 5. Geolog helps save your battery thru smart GPS for Android (35:15) 6. Bytelight launches Light Field Communications Reader (38:35) 7. iOS 7 and location tracking (42:25) Resource of the week: PayPal – Location-Based Mobile Advertising: Q2 Highlights (48:15)

On the show: Foursquare sells your data – finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest. - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Jon Rosen of iInside (18:15) A Mobile Minute with Chuck Martin: The mobile web retail push (3:05) Mobile fascination of the week: Spott Messenger (6:05) Top news of the week 1. Foursquare partners with Turn to sell ads based on your data (7:45) 2. Mobilink + Train Of Thought launch SmartPush in India & Rogers partners with Shopalerts in Canada (12:03) 3. The LBMA partners with the OGC – press release (16:22) 4. Apple’s location-based battery system patent (30:40) 5. MonsterMedia buys LocaModa (34:10) 6. Inglot deploys AOPEN transparent digital signage cases in the Netherlands (35:50) Resource of the week: Coupons are making a comeback (41:40)

On the show today: YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out of home reach by acquiring EK3 Technologies; Timehop raises $3million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; AudioVox partners with AT&T for on-board auto diagnostics. Plus a Mobile Minute with Chuck Martin, our resource of the week on Showrooming and special guest Tyler Bell of Factual. - Do you have a location based marketing question? Ask us here and we'll answer it on an upcoming show. Featured Guest: Tyler Bell of Factual (26:00) A Mobile Minute with Chuck Martin: The retail quest for the mobile cookie? (10:08) Mobile fascination of the week: Everlapse (6:30) Top news of the week 1. YFind acquired by Ruckus Wireless (12:40) 2. Weston Expressions launches Linkett (16:00) 3. Cineplex to acquire EK3 Technologies (21:25) 4. Timehop raises $3M (38:40) 5. Imersia + 20thCenturyFox + Westfield Malls (46:53) 6. Garmin's take on the dashboard HUD (51:55) 7. AudioVox and AT&T automobile on-board diagnostics (57:08) Resource of the week: Showrooming numbers (62:00)

Welcome to episode #139. On the show today: Foursquare now showing ads but is anyone watching? Apple buys Locationary and HopStop to bolster their map offering. Google kills Latitude. TomTom chooses DMTI for Canadian location data. Uniqul lets you pay with your face. Our app of the week is QuadStreaker, Chuck Martin is back in our mobile minute to talk augmented reality and our special guest is Brian Wong of Kiip. Show highlights: - Do you have a location based marketing question? Ask us here and we'll answer it on an upcoming show. Featured Guest Brian Wong of Kiip (25:50) A Mobile Minute with Chuck Martin: Is augmented reality ready for prime-time? (8:50) Mobile fascination of the week: Quadstreaker (6:35) Top news of the week 1. Apple buys Locationary + HopStop (11:22) 2. Google to kill Latitude (17:20) 3. DMTI partners with TomTom (20:56) 4. Intermap launches AdPro (36:08) 5. Foursquare to now serve Ads (37:48) 6. Uniqul's Pay With Your Face (42:58) For the full show notes for this episode, visit here

On the show today: Apple is making Waze – on their own. YuMe brings targeted video ads to the home. France rocks biometric payments and IBM’s Smarter Cities billboards. Tracking moods through facial expressions to sell cosmetics. SolveMedia and Unilever brand the captcha. This week features special guest Krina Patel of Ingenious Med and a Mobile Minute feature with Chuck Martin plus our resource of the week. Featured Guest Krina Patel, VP of Ingenious Med (25:13) A Mobile Minute with Chuck Martin: Have you ever wondered what types of stores mobile users are happiest at and what makes them happy? Then this Mobile Minute is for you. The research is brought to you by GigaOm pro and delivered by us. (5:40) Top news of the week 1. Apple to launch their own “Waze” (8:15) 2. YuMe – enables video ad targeting to individual households (12:50) 3. Biometric payments in France (17:54) 4. Solvemedia and Unilever (35:00) 5. IBM Smarter Cities Billboards in France (40:50) 6. Factual‘s new geo-targeting service (46:00) 7. Ulybka Radugi + Synqera tracking facial expressions in-store (52:14) Resource of the Week 10,000 hours in 10 minutes with Asif Khan (60:00) Full show notes can be found here

On the show today: Nordstrom brings Pinterest into their stores. eMart’s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista Featured Guest Linden Skeens, founder of Thumbvista (28:50) App Observation: A complaint about GPS apps – the good, bad and ugly (3:40) Top news of the week 1. Nordstrom uses the Pinterest brand to highlight popular products in store (9:25) 2. eMart Flying Store in South Korea (15:08) 3. Launch of What3Words (20:05) 4. Shopperception‘s vision for in-store shopper behaviour (Argentina) (36:43) 5. Vodafone to be first, 2nd screen customer for WyWy (Germany) (44:10) 6. Foursquare working with Deezer for concert checkin benefits (52:22) Resource of the Week A location-based marketing primer (59:25)

Welcome to episode #136. On the show today: Asif's take on location based marketing in China; Twitter finally developing geo-targeted ads; Free parking with Summon Auntie in Singapore; Facebook to help get you (almost) free Wifi; Molson brings back I Am Canadian; Google to launch thing sharing service Mine; Pandora quadruples listeners + our resource of the week: The mobile payment journey of the future and special guest Keller Rinaudo, co-founder of Romotive. Featured Guest: Keller Rinaudo, co-founder of Romotive (26:55) Fascination of the week: Donna (13:38) Our take on the top news of the week 1. Asif’s perspective on his trip to China (2:00) 2. Twitter to develop geo-targeted ads (11:55) 3. Singapore’s Summon Auntie (19:00) 4. Somebody like me on Facebook (for free WiFi) (22:30) 5. I Am Canadian (35:30) 6. Google to launch goods sharing service called “Mine” (38:37) 7. Government done right: Aids.gov/locator (44:30) 8. Pandora quadrupals in-car listeners (45:50) Resource of the Week:The mobile payment journey of the future (54:35)

On the show today: Asif’s take on location in Singapore; SingleTouch launches their FollowMe service; uKnow partners with ESRI to help track your family; Gannett acquires Belo’s television stations and tries to take it hyper-local; Tred delivers your next new car test drive; Google’s Project Loon soars; The connected car is going to be big; Special guest Mike Soucie of Revolv on the connected home.

On the show today: Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; WholeFoods gets local farming; PointsSign may have invented the street sign of the future; Twitter sells health data to mine for clues; The NOAA starts crowdsourcing weather; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. Our resource of the week is Contagious by Jonah Berger and special guest is Paul Mabray, founder of VinTank

On the show today: Chuck Martin stops by to talk about his new book Mobile Influence; eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; Local mobile is exploding according to Business Insider. Featured Guest Chuck Martin, author of Mobile Influence: The New Power of the Consumer, about the importance of physical location (29:30) Fascination of the week: Mobile Influence: The New Power of the Consumer (6:00) Top news of the week 1. eBay’s Shoppable windows + Shopify‘s Popify temporary stores (9:15) 2. LBMA + Lancome augmented reality project (18:50) 3. FiveStars partners with Rogers Communications to create Vicinity (24:25) 4. Wikipedia launches “nearby” feature (36:55) 5. Scrabble for free wifi in Paris (40:25) 6. Pak’ n Save – Shoppers become DJs New Zealand (44:40) Resource of the Week Business Intelligence Report on the explosion of local mobile marketing (51:35)

On the show today: TuneIn raises $25 million to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada's location and mobile advertising landscape and special guest Piyush Shah of InMobi on the China opportunity.

On the show today: Shazam starts tagging in the background; Domino’s delivers Pizza-smelling DVDs; Dunkin’ Donuts gets you out of bed and eating breakfast; UberMedia changes the rules in targeted ads with UberAds; Aruba Networks purchases Meridian Apps to bring indoor location to their hardware business; LevelUp partners with NCR; The importance of customer feedback and engagement plus special guest Martin Shen, co-founder of UpOut. Featured Guest Martin Shen, co-founder UpOut. (26:00) App fascination of the week: MyTime.com – the Uberization of every service (6:50) Top news of the week 1. Shazam launches new iPad app with background tagging (10:00) 2. UberMedia launches UberAds (15:48) 3. Domino’s delivers DVDs that smell like pizza in Brazil (22:10) 4. Aruba acquires Meridian (36:40) 5. Dunkin’ Donuts launches ultrasound coupons in South Korea to get more breakfast business (41:20) 6. LevelUp partners with NRC (47:05) Resource of the Week The importance of customer feedback and engagement in a smartphone enabled world (51:25)